PBteen,
a member of the Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands,
today announced its inaugural collaboration with celebrity stylists and
fashion designers Emily Current and Meritt Elliott. This exclusive,
one-of-a-kind collection, debuts on PBteen.com today, September 18th.
This is the first collaboration of its kind for PBteen and is Emily &
Meritt’s debut into the world of interiors and home furnishings.
Emily & Meritt for PBteen- The Bunny Alarm Clock (Photo: Business Wire)
The Emily
& Meritt for PBteen collaboration perfectly merges fashion and
interiors, youthfulness and sophistication. It brings the stylists’ West
Coast sensibilities to the home arena through the lens of a classic
Americana wonderland. This theme blends Emily & Meritt’s love for denim
with touches of silver, gold and vintage-inspired glamour. The
collection’s dreamy feel also builds on fantastical elements such as
butterflies, bunnies and unicorns—as well as a wonderful sense of
whimsy. The collection consists of over 37 products across seven key
categories and includes bedding, furniture, lighting, wall décor,
decorative accessories, jewelry storage and more.
“Emily & Meritt are true style authorities,” said Sandra Stangl,
President, Pottery Barn Brands. “We’ve had so much fun exploring a new
aesthetic with them. They have inspired us to look at teen design and
home furnishings with a new sense of energy. PBteen is proud of the
collection results, a fantastic and sophisticated look for the brand
that will surely delight our customers.”
“We've always admired Pottery Barn as a great American brand, and were
thrilled to collaborate with PBteen in our first foray into home,” said
stylists and designers, Emily Current and Meritt Elliott. “We loved
applying our unique worldview – charming Americana – to this project,
and equally appreciated PBteen's inspired process and celebration of
personal style.”
The Emily & Meritt for PBteen collection features The Denim Chaise—a
traditional piece of furniture upholstered in relaxed, casual denim, a
nod to Emily & Meritt’s affinity to the iconic American fabric. Another
highlight includes The Butterfly Duvet & Sham, with a beautiful
watercolor butterfly, a symbol that inspired Emily & Meritt while
creating the collection. The stylists crafted decorative pieces like the
novel Bunny Alarm Clock and the Needlepoint Icon Pillows to express how
fun tween and teen rooms should be. The Emily & Meritt for PBteen
Collection ranges from $29 to $799 and can be found today at PBteen.com/Emily&Meritt.
Launch Details:
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The product collection, as well as Emily & Meritt interviews and style
tips, are available today online at PBteen.com/Emily&Meritt.
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The collection launches today featuring a video with original score
written by Victoria Noyes and Andrea Widegren and can be viewed at www.pbteen.com/Emily&MerittVideo
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The collection will be featured in all PBteen
stores starting on September 20th.
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The PBteen catalog will feature the collection starting on September 24th.
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Meet Emily & Meritt and see the collection at the PBteen South Coast
Plaza store on October 5th from noon – 2pm. Enjoy live
music, refreshments and giveaways. 3333 Bear Street, Costa
Mesa, CA 92626
ABOUT EMILY CURRENT AND MERITT ELLIOTT
Emily Current and Meritt Elliott are the celebrated Los Angeles-based
duo known for their whimsical and timeless sensibility that recalls
classic Americana. Working together for over a decade, they are revered
for their success as designers and stylists. Drawn to one another’s
innate sense of style, Emily and Meritt first met in college and quickly
realized the fresh and fearless aesthetic they share – an affinity for
individuality, dressing without rules and mixing high and low with
confidence and flair. Whether they’re creating memorable outfits for
clients, styling unforgettable editorial spreads and advertising
campaigns, appearing as fashion experts, or consulting for companies
inspired by their distinct world-view, Emily and Meritt always bring a
playful, intelligent spirit to whatever they touch. For more information
on Emily Current and Meritt Elliott, please visit www.thisisemilyandmeritt.com
or email ashley.ross@starworksgroup.com.
ABOUT PBTEEN
PBteen, a member of the Williams-Sonoma, Inc. portfolio of brands,
launched in 2003 and is the first home retailer to focus exclusively on
the teenage market. Designed to fully furnish bedrooms,
study
and lounge
spaces for tweens and teens, PBteen provides fresh, fashionable options
to appeal to varying teenage tastes. Categories include: bedding,
window
treatments, rugs,
lighting,
gear,
decorative
accessories, storage
and organization solutions, and furniture including beanbag
chairs. PBdorm,
launched in 2010, is an exclusive collection that offers dorm
furniture and essentials. This collection includes XL
twin sheets, lighting,
seating,
storage
bins and organization solutions, and other accessories designed to
help teens turn their dorm room into their ultimate home away from home.
PBteen products are available through direct mail catalogs, e-commerce
site PBteen.com
and at fourteen U.S. retail
stores. PBteen currently offers international shipping to customers
worldwide. The PBteen e-commerce site features Wishlist
and StyleHouse,
a special section with design tools, a room planner, free downloads, a
music player, and a design library with decorating tips. PBteen has an
active following on Facebook,
Twitter,
YouTube,
Pinterest,
Instagram
and its blog PBteen
♥. Additionally, PBdorm has a dedicated Facebook,
Pinterest
and Instagram
presence, as well as a blog Style
Major. PBteen is headquartered in San Francisco, California.
ABOUT WILLIAMS-SONOMA, INC.
Williams-Sonoma, Inc. is a specialty retailer of high-quality products
for the home. These products, representing eight distinct merchandise
strategies – Williams-Sonoma (cookware
and wedding
registry), Pottery Barn (furniture
and wedding
registry), Pottery Barn Kids (kids’
furniture and baby
registry), PBteen (girls’
bedding and boys’
bedding), West Elm (modern
furniture and room
decor), Williams-Sonoma Home (luxury
furniture and decorative
accessories), Rejuvenation (lighting
and hardware)
and Mark and Graham (personalized
gifts and gifts
for the home) – are marketed through e-commerce websites, direct
mail catalogs and 590 stores. Williams-Sonoma, Inc. currently operates
in the United States, Canada and Australia, offers international
shipping to customers worldwide, and has an unaffiliated franchisee that
operates 25 stores in the Middle East.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130918005639/en/
Copyright Business Wire 2013