Anheuser-Busch
InBev (Euronext:ABI) (NYSE:BUD) today announced the results of an
international omnibus survey
of parents in 11 countries to determine how they talk with their
children about responsible drinking. These results coincide with the
fourth annual celebration of Global Be(er) Responsible Day, a
global rally day to promote the importance of responsible drinking. This
year, Global Be(er) Responsible Day activities focus on developing and
expanding the global Family
Talk About Drinking program; promoting road safety, including the
use of designated drivers; training bartenders, retailers and business
partners; and cultivating public/private partnerships.
The survey,
conducted by research firm Ipsos,
showed that more than 90% of parents with children ages 5-17 in 10 of
the 11 countries surveyed1 agreed that it is important to
talk with children about drinking. But in 9 of these 10 countries, there
was about a 10% difference between the number of parents who agreed that
this is important and those who have actually initiated the
conversation. The primary reason for parents not discussing drinking
alcohol was that they felt their child was too young. Further, parents
from Belgium, Brazil, Great Britain and Russia reported that they trust
their children to make the right decision.
"Research has long shown that parents are the most important
influence on a young person's attitudes toward drinking; the findings
announced today build on this important insight, indicating that parents
feel they need support in having these important conversations,"
said Carlos Brito, CEO of Anheuser-Busch InBev. "Programs like Family
Talk can help parents start these conversations with their children at
the right time, in the right way, and continue the dialogue with them
through adolescence."
Today, AB InBev also announced second-year progress toward meeting its
six Global
Responsible Drinking Goals by the end of
2014. These goals were first announced in 2011 and encourage
partnerships, public education initiatives, retailer training and other
practices that reinforce responsible drinking. The activities are led by
AB InBev’s 150,000 colleagues around the world, in collaboration with
parents, experts, local authorities, law enforcement and community
organizations. Progress toward the goals will be independently audited
at the end of 2014.
Since announcing its Global Responsible Drinking Goals two years ago, AB
InBev has:
-
Reached almost 145 million adults with programs that help parents
talk to their children about underage drinking. This exceeds AB
InBev’s three-year goal of reaching at least 100 million adults.
-
Provided ID-checking materials to almost 465,000 bars and other
retailers, reaching roughly 93% of its target of at least 500,000.
-
Trained about 228,000 bartenders, waiters, grocery store clerks, other
servers and sellers of alcohol on responsible beverage sales. It aims
to train a total of at least 1 million people who serve or sell
alcohol by the end of 2014 through a mix of both online and
face-to-face training.
-
Spread the word about the importance of using a designated driver
or safe-ride home. In two years, AB InBev has reached more than
748 million legal-age consumers, exceeding the company’s target of
reaching at least 500 million consumers.
-
Invested more than 112 million USD in responsible drinking
advertising and programs. It aims to invest at least 300
million USD by the end of 2014.
-
Committed to celebrating Global Be(er) Responsible Day annually
to promote the importance of responsible drinking among employees,
partners and consumers.
AB InBev’s responsible drinking efforts are one of three core pillars of
the company's Better
World strategy, alongside commitments to lighten the company’s
impact on the environment and to give back to the communities in which
it operates. More information on the company’s responsible drinking
efforts and Global Be(er) Responsible Day is available online.
About Anheuser-Busch InBev
Anheuser-Busch InBev is a publicly traded company (Euronext:ABI) based
in Leuven, Belgium, with American Depositary Receipts on the New York
Stock Exchange (NYSE:BUD). It is the leading global brewer, one of the
world’s top five consumer products companies and recognized as first in
the beverage industry on FORTUNE Magazine’s “World’s Most Admired”
companies list. Beer, the original social network, has been bringing
people together for thousands of years and our portfolio of well over
200 beer brands continues to forge strong connections with consumers. We
invest the majority of our brand-building resources on our Focus Brands
- those with the greatest growth potential such as global brands
Budweiser®, Corona®, Stella Artois® and Beck’s®, alongside Leffe®,
Hoegaarden®, Bud Light®, Skol®, Brahma®, Antarctica®, Quilmes®, Michelob
Ultra®, Harbin®, Sedrin®, Klinskoye®, Sibirskaya Korona®, Chernigivske®,
Hasseröder® and Jupiler®. Anheuser-Busch InBev’s dedication to heritage
and quality originates from the Den Hoorn brewery in Leuven, Belgium
dating back to 1366 and the pioneering spirit of the Anheuser & Co
brewery, with origins in St. Louis, USA since 1852. Geographically
diversified with a balanced exposure to developed and developing
markets, Anheuser Busch InBev leverages the collective strengths of its
approximately 150,000 employees based in 24 countries worldwide. In
2012, AB InBev realized 39.8 billion USD revenue. The company strives to
be the Best Beer Company in a Better World. For more information, please
visit: www.ab-inbev.com.
About Better World
Through our commitment to be the Best Beer Company in a Better World,
Anheuser-Busch InBev is the beer industry leader in social
responsibility initiatives, ranking as the No. 1 alcohol beverage
company on FORTUNE Magazine’s “World’s Most Admired” companies list. Our
Better World efforts focus on three pillars: promoting responsible
drinking; protecting the environment; and giving back to the communities
in which we live and work. Around the world, we develop and implement
social responsibility programs and campaigns in partnership with
parents, government officials, community organizations, retailers and
others. From promoting responsible drinking messages on some of the
world’s most watched television programming, to turning coconut husks
into renewable energy to fuel our breweries, to volunteering in the
community, Anheuser-Busch InBev and its employees are committed to
making a difference.
For more information about Anheuser-Busch InBev and Better World, please
visit: www.ab-inbev.com.
1
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The survey polled 1,000 people each in: Argentina, Belgium,
Brazil, Canada, China, Germany, Great Britain, Mexico, Russia,
United States and Ukraine
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