Pitney
Bowes Inc. (NYSE:PBI) today announced that Bill Borrelle is joining
the company as Senior Vice President, Brand Strategy and Integrated
Marketing Communications, reporting to Abby F. Kohnstamm, Executive Vice
President and Chief Marketing Officer, effective September 30,
2013. Borrelle will be responsible for the company’s brand and digital
media strategy, marketing communications, advertising and events.
Bill Borrelle, Senior Vice President, Brand Strategy and Integrated Marketing Communications, Pitney Bowes (Photo: Business Wire)
Before joining Pitney Bowes, Borrelle was Chief Executive Officer of the
flagship New York operation of mcgarrybowen, a full-service brand
advertising and digital agency. Borrelle oversaw brand strategy and
integrated communications development for clients such as Verizon, J.P.
Morgan Chase & Co., Marriott International, Chevron, Northrop Grumman,
United Airlines, and P&G. In 2011, mcgarrybowen was named Agency of the
Year by Advertising Age and Adweek.
Borrelle joined the agency in 2006.
Prior to mcgarrybowen, Borrelle was Senior Vice President at Digitas,
where he led digital marketing efforts for Ameriprise Financial. From
1994 to 2001, Bill was a Senior Account Leader at Wunderman, leading
direct marketing and loyalty program development for clients such as
American Express and Citibank. Bill began his career at Citibank where
he was Assistant Vice President of the American Airlines Affinity Credit
Card Program.
“Bill has a strong track record of global brand building and integrated
marketing communications development across mass and targeted channels,
with both consumers and businesses,” said Abby Kohnstamm, Executive Vice
President and Chief Marketing Officer, Pitney Bowes. “As Pitney Bowes
continues to unlock value for our clients, shareholders and employees,
Bill brings tremendous experience in creating innovative marketing
programs that drive results.”
Borrelle holds an MBA from The Wharton School of the University of
Pennsylvania and a B.S. from Villanova University.
About Pitney Bowes
Pitney Bowes provides technology solutions for small,
mid-size and large firms that help them connect with customers to build
loyalty and grow revenue. Many of the company’s solutions are delivered
on open platforms to best organize, analyze and apply both public and
proprietary data to two-way customer communications. Pitney Bowes
includes direct mail, transactional mail and call center communications
in its solution mix along with digital channel messaging for the Web,
email and mobile applications. Pitney Bowes: Every connection is a new
opportunity™. www.pb.com.
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