Post-it Brand from 3M and Evernote announce they are
partnering to give new digital life to Post-it Products using Evernote’s
technology. Starting today, a photo taken with the new Post-it Note
Camera feature available exclusively in Evernote for iOS 7 will
instantly transform any Post-it Note into a digital memory that can be
saved, shared and viewed anywhere. Together, Evernote and Post-it Brand
are bringing a new sense of versatility to the Post-it Note, allowing
users to take their notes with them wherever they go and provide a
seamless bridge between the analog and digital world.
Post-it Brand and Evernote Announce Partnership (Photo: Business Wire)
“This collaboration is a natural fit for the two brands and demonstrates
how technology has finally caught up with the simplicity of the Post-it
Note,” said Jesse Singh, vice president and general manager of the 3M
stationery and office supplies division. “Post-it Brand and Evernote
share a vision of the future and a common belief in giving consumers
great experiences, both in the analog and digital space. This is the
beginning of a growing partnership that underscores the Post-it Brand
commitment to developing new and innovative solutions that help people
be more productive in their daily lives.”
To make Post-it Notes digital, Evernote has developed the Post-it Note
Camera feature exclusively for their re-designed app for iOS 7,
available on iPhone, iPad and iPod touch. With one tap, any Post-it Note
is captured into Evernote, digitally enhanced and saved as a crisp,
clear Evernote image. In Evernote, Post-it Notes can be organized by
color, have a reminder added or a due date assigned. Whether it’s a
to-do list, a reminder, a sketch or a big idea, Evernote makes the
Post-it Note searchable, providing users the flexibility of paper and
efficiency of technology.
“At Evernote, we see the Post-it Note as infinitely useful,
inspirational in design, and simple and intuitive in experience—all the
things we strive for when building Evernote,” said Phil Libin, CEO of
Evernote. “That Evernote can enhance the experience of such an iconic
product is a real thrill. Together, we can help many millions of people
be effortlessly productive.”
Beginning today, the Evernote app will work seamlessly with all Post-it
Notes. Additionally, the companies are introducing special packs of
co-branded Post-it Products that include a free 30-day subscription to Evernote
Premium with purchase. These products include:
-
Post-it Super Sticky Note 3” x 3” packs in Electric Blue, Electric
Yellow, Neon Pink, Limeade
-
Post-it Super Sticky Note 3” x 3” multi-color pack
-
Post-it Big Pad 11” x 11” in Limeade
The limited-time subscription to Evernote
Premium gives consumers more ways to search, organize and share with
Evernote as well as increased note upload limit (1GB/month).
Two new Post-it Note Desktop Dispensers co-designed by Post-it Brand and
Evernote were also introduced today. Designed to hold either a single
color Post-it Note pack or a quad of Post-it Note color packs
side-by-side, the stylish Desktop Dispensers keep Post-it Notes close at
hand without cluttering the desktop.
Beginning in October, the Post-it Dispensers will be available through
the Evernote Market, www.evernote.com/market,
and at office supply retailers nationwide. Additionally, Post-it Super
Sticky Notes and Post-it Big Pads with a limited-time subscription to
Evernote Premium are available nationwide starting today at select
Staples retail stores and at Staples.com,
OfficeDepot.com,
OfficeMax.com
and Quill.com.
The Evernote App is available for free from the App Store on iPhone,
iPad and iPod touch or at www.appstore.com/evernote.
For more information on the Post-it Brand and Evernote, visit Post-it.com/Evernote.
About Evernote
Evernote builds apps and products that help
people remember everything, work effectively and achieve personal and
professional success. Privately held, Evernote is a global company
headquartered in Redwood City, California with offices throughout
the world. For more information about Evernote and its products, visit www.evernote.com.
About 3M
3M captures the spark of new ideas and transforms
them into thousands of ingenious products. Our culture of creative
collaboration inspires a never-ending stream of powerful technologies
that make life better. 3M is the innovation company that never stops
inventing. With $30 billion in sales, 3M employs about 88,000 people
worldwide and has operations in more than 70 countries. For more
information, visit www.3M.com
or follow @3MNews
on Twitter.
3M and Post-it are trademarks of 3M.
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Copyright Business Wire 2013