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Toyota City Optimized Urban Transport System to Expand

TM, TOYOF

TMC to Exhibit 'Toyota I-Road' Personal Mobility Concept Car at
CEATEC Japan 2013

Tokyo, Sept 26, 2013 - (JCN Newswire) - Toyota Motor Corporation (TMC) announces that it will expand the "Ha:mo"(1) optimized urban transport system undergoing operational trials in Toyota City, Aichi Prefecture since October 2012.

The expansion will take effect on October 1.

In addition, TMC will exhibit the "Toyota i-Road" personal mobility concept car, which is to be introduced for use in the Ha:mo system, at the Cutting-edge IT & Electronics Comprehensive Exhibition (CEATEC) Japan 2013 to be held at the Makuhari Messe international convention complex in Chiba City from October 1 to 5.

Ha:mo, a collective name, is an urban transport system designed to provide transport
that is amenable to users, cities and society as a whole by optimally combining
personal mobility vehicles such as automobiles with public transportation. The
system comprises "Ha:mo Ride", a compact electric vehicle sharing service that meets
the need for short-distance urban transport, and the provision of multi-modal routin information on optimal means of transportation taking into consideration both total carbon dioxide emissions and convenience according to current road conditions and public transportation operating status.

Ha:mo System Changes

1. Increase in number of ride-sharing vehicles
- Forty-five additional Toyota Auto Body-produced "COMS" car-sharing electric
vehicles will be added to the current fleet of 10 on October 1, and the total number
of vehicles will be increased to 100 by mid-October2. In addition, vehicle access
and operation will be made keyless.
- Fifty-two Yamaha Motor "PAS" power-assisted bicycles will be added to the current
fleet of 10 units on October 1, with plans calling for the fleet to expand to 100
units.
- TMC will further develop the Toyota i-Road personal mobility concept car as a
one-seater electric vehicle and introduce it for use in the Ha:mo system in around
early 2014. With an ultra-compact package offering the convenience of a
motorcycle and a new type of driving pleasure, the Toyota i-Road is expected to
fulfill a wide range of user needs.

2. Increase in number of vehicle stations
- The number of vehicle stations where users can rent and return vehicles will be
increased in stages from the current total of four locations, adding 13 locations on
October 1 and further increase to 21 locations by mid-October.
- The new stations will be located near main train stations, major public facilities, commercial facilities and TMC offices in Toyota City where use by large numbers of commuters is expected. One-way use between vehicle stations, one of the
key features of Ha:mo Ride that meets the needs of diverse users, will continue.

3. Trials of Fee-based Sharing Service
- To verify the effectiveness and commercial feasibility of the sharing service, a
use-based fee system will be introduced on October 1, with no membership or
monthly charges. For the COMS, the fee will be 200 yen for the first 10 minutes
of use and 20 yen for each additional minute thereafter.
- A supply-and-demand fee system, including discounts for round trips, will be
introduced in mid-November to improve the distribution of vehicles at certain
stations. Use trends will be identified and the relationship between fee levels and
use frequency will be investigated.

4. Greater convenience through provision of multi-mode route information
- The addition of Ha:mo Ride service information to the multi-modal route guidance
will enable the suggestion of new route options using Ha:mo Ride in cases where
vehicle stations are located in the vicinity of the departure or destination.
- Users will be able to make reservations to use Ha:mo Ride easily by accessing the
Ha:mo Ride smart phone application from a linked icon on the route.
- To increase the convenience of bus use, the system will be linked to a Hitachi,
Ltd.-developed integrated bus operations management system to enable riders to
easily access a list of the schedules and routes of multiple bus companies.
- To enable the service to act as a regional traffic information portal, plans call for the addition of certain functions and information, such as push-type notifications of predicted traffic congestion along registered user routes as well as a route recommendation function and weekly traffic congestion forecasts that encourage the use of different roads and transportation methods.

5. Increase in number of Ha:mo members
- In conjunction with the increase in vehicles and vehicle stations, the number of
members is aimed to rise from the current approximate total of 100 to approximately
1,000. A one-month campaign (including a reduced base fee) will start on October 1
to promote the benefits of membership to a wide range of users.

About Toyota

Supported by people around the world, Toyota Motor Corporation (TSE: 7203; NYSE: TM), has endeavored since its establishment in 1937 to serve society by creating better products. As of the end of March 2012, Toyota conducts its business worldwide with 50 overseas manufacturing companies in 27 countries and regions. Toyota's vehicles are sold in more than 160 countries and regions. For more information, please visit www.toyota-global.com.



Source: Toyota

Contact:
Toyota Motor Corporation
Public Affairs Division
Global Communications Department
Tel: +81-3-3817-9926


Copyright 2013 JCN Newswire. All rights reserved. www.japancorp.net


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