GlassesOff Inc. (OTC:GLSO), today announced it has retained M&C SAATCHI
PR to lead a global public relations campaign as part of its anticipated
product launch in Q4 2013. The GlassesOff™ innovative product
has been designed to eliminate the dependency on reading glasses of
people over the age of 40 who experience natural age-related changes in
their near vision sharpness.
“We are delighted to be working with M&C SAATCHI PR given their proven
track record with some of the world’s leading technology and consumer
brands, such as Twitter and Coca-Cola. We believe that by working
together we will be able to establish and maintain effective media
coverage for GlassesOff that will play a pivotal role in raising public
awareness for our company and product,” said Nimrod Madar, CEO,
GlassesOff Inc. “M&C SAATCHI PR’s expertise, global coverage and result
driven mindset, make them a valuable partner to work with to make
GlassesOff a recognized and trusted company.”
“We are thrilled to design and execute a global public relations
campaign for GlassesOff,” said Sandra Carreon-John, SVP, M&C SAATCHI PR.
“I was particularly keen on working with GlassesOff as I personally wear
reading glasses, and experience the discomfort and frustration on a
daily basis. The company executives are people of science, who have
developed a great product based on decades of research in
neuroplasticity that has been thoroughly tested and endorsed by world
leading scientists. The team and I are looking forward to GlassesOff’s
imminent launch. It is not every day that we get an opportunity to work
with a technology that has the potential to directly impact the quality
of life of hundreds of millions people around the world.”
About GlassesOff™
GlassesOff Inc. is a company developing and commercializing next
generation vision sharpness applications. GlassesOff™ has developed a
proprietary, patent-protected technology platform to improve near vision
sharpness, by improving the image processing function in the visual
cortex of the brain, without changing the optical characteristics of the
eye. The GlassesOff™ product has been designed to eliminate
the dependency on reading glasses of people over the age of 40 who
experience natural age-related changes in their near vision sharpness.
The GlassesOff™ product is expected to be sold initially as
an iPhone/iPad app, and was named one of the top Emerging Breakthroughs
in Science and Technology for 2013 by Reader’s Digest Magazine. For more
information, visit www.glassesoff.com.
About M&C SAATCHI PR
M&C SAATCHI PR is headquartered in New York and London, and is part of
the M&C Saatchi Group. The M&C Saatchi Global Network has 26 offices
around the world. With a number of well-known clients in its roster, M&C
SAATCHI PR continues to solidify its place in the technology sector.
Among the firm’s global consumer tech accounts are Twitter and Spotify.
The firm also boasts a large roster of consumer and sports brands as
clients, including Coca-Cola, Reebok and the United States Olympic
Committee. For more information, visit www.mcsaatchipr.com.
Safe Harbor Statement: This press release contains
forward-looking statements, which may be identified by words such as
“expects,” “plans,” “projects,” “will,” “may,” “anticipates,”
“believes,” “should,” “would,” “intends,” “estimates,” “suggests,” “has
the potential to” and other words and phrases of similar meaning,
including statements regarding the results of effectiveness of
GLASSESOFF’s applications. Investors are cautioned that
forward-looking statements involve risks and uncertainties that may
affect GLASSESOFF’s business and prospects, including the risks that
GLASSESOFF may not succeed in generating any revenues or developing any
commercial products, that the products may not achieve the expected
results or effectiveness, and other risks and uncertainties that may
cause results to differ materially from those set forth in the
forward-looking statements. In addition to the risk factors described
above, investors should consider the economic, competitive,
governmental, technological and other factors discussed in GLASSESOFF’s
filings with the Securities and Exchange Commission. The
forward-looking statements contained in this press release speak only as
of the date the statements were made, and we do not undertake any
obligation to update forward-looking statements, except as required
under applicable law.
Copyright Business Wire 2013