Life has never been more hectic and today’s on-the-go consumers are
hungry for a better way to snack. Today, KFC has officially upgraded
snacking. Featuring a handy (and patented) container that fits in a
vehicle cup holder, KFC’s Go Cup includes a choice of the brand’s
signature chicken along with Seasoned Potato Wedges for just $2.49 plus
tax.
KFC's Go Cup (Photo: Business Wire)
Customers can choose any of these tasty options to customize their Go
Cups: a piece of Original Recipe® Boneless chicken, a Chicken Little®
sandwich, two Extra Crispy™ Tenders, three Hot Wings™ or four Original
Recipe Bites.
“Today’s on-the-go snackers are going to love the Go Cup because it
features awesome taste and great value, and in the ultimate portable
package,” said Jason Marker, Chief Marketing Officer for KFC U.S. “With
the arrival of the extraordinary Go Cup, there’s no reason to settle for
an ‘ordinary’ snack anymore.”
While it’s what’s inside the Go Cup that will appeal to the taste buds,
the Go Cup itself will be popular with consumers’ practical side. The
design of the package takes convenience to the next level as the chicken
and Potato Wedges are kept separate by a divider, and the cup is sized
to fit perfectly in most cup holders. The Go Cup is designed to allow
most of the food to sit above the rim of the cup, allowing easy access.
How innovative is the package? The Go Cup design was awarded a United
States Design Patent (US D656,816 S) in April, 2012.
On-the-Go Eaters Surveyed* by KFC
New car designs are an acknowledgment that Americans like to eat while
on the go. For example, one popular minivan seats seven, but has 17
cupholders. But while vehicle cupholders have become more prevalent,
fast food packaging has lagged behind until the introduction of the Go
Cup.
A recent KFC survey revealed that 53 percent of car owners age 18-32
would be more likely to eat in their cars if the food container would
fit in a cupholder. And 35 percent of Americans describe themselves as
“One Hander” eaters in the car – with one hand on their food while
keeping the other hand on the wheel.
Other survey findings of interest:
-
Multi-tasking motorists: The top activities Americans have
“caught” others doing while behind the wheel include: talking on the
phone (84 percent), eating (69 percent), singing (61 percent), and
applying makeup (60 percent). Some just can’t resist moving to the
music, as 33 percent have caught someone “dancing” in the car.
Amazingly, 26 percent report they have busted someone changing
clothes. And one in five has spotted someone taking a “selfie” photo
while behind the wheel.
-
Stranded? How long could you last? On average, American car
owners say they could live out of their cars for three full days
based on the car’s contents.
-
What’s in your cupholder? Surprisingly “a cup” is not the most
common answer to this question. The top response was “change” (44
percent), followed by drinks (33 percent) and a phone or tech device
(19 percent).
#GoCupGo Instagram Contest
Beginning September 30, KFC will launch the #GoCupGo Instagram photo
contest. KFC fans will be encouraged to submit photos of themselves “on
the go” with their Go Cups. Every week for five weeks, five winners will
receive gift checks and unique KFC items. Five grand prize winners will
receive their choice of a Polaroid Z2300 camera or $250 worth of iPhone
photography accessories, as well as being named “KFC Social
Correspondents.” For one year, KFC will follow the correspondents on
Instagram, and their photos may be used in KFC digital advertising.
For complete information on the #GoCupGo contest, including terms and
conditions, visit www.kfc.com/gocup.
About KFC
KFC Corporation, based in Louisville, Ky., is the world's most popular
chicken restaurant chain specializing in Original Recipe®, Extra
Crispy™, Kentucky Grilled Chicken®, Extra Crispy™ Tenders and Original
Recipe® Boneless, with home-style sides, Hot Wings™, and freshly made
chicken sandwiches. There are more than 17,000 KFC outlets in more than
115 countries and territories around the world. Each week, more than 13
million people visit a KFC restaurant in the United States. KFC
Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky.
(NYSE:YUM.) For more information, visit www.kfc.com.
Follow KFC on Facebook (www.facebook.com/KFC)
and Twitter (http://www.twitter.com/kfc).
*The KFC Go Cup Survey was conducted by Wakefield Research among
1,000 U.S. adults, ages 18+, between August 2 and August 12, 2013, using
a random-dialing telephone survey. For the interviews conducted in this
particular study, the chances are 95 in 100 that a survey result does
not vary, plus or minus, by more than 3.1 percentage points from the
result that would be obtained if interviews had been conducted with all
persons in the universe represented by the sample.
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Copyright Business Wire 2013