Clear Channel Media and Entertainment today announced its new music and
events venue — iHeartRadio Theater Los Angeles — which will launch on
October 22 with a live Album Release Party featuring superstar recording
artist Katy Perry. Located at The Burbank Studios in Burbank, CA, the
20,000 square foot performance space (formerly NBC Lot - Jay Leno
Tonight Show) will bring fans intimate performances from top recording
artists as well as unique events like exclusive iHeartRadio Album
Release Parties, to provide artists, labels and partners with a variety
of innovative promotional opportunities.
The iHeartRadio Theater Los Angeles will kick off with the Katy Perry
iHeartRadio Album Release Party which will celebrate the release of
her new studio album, PRISM, set to be released that day.
The event will feature a live performance and Q&A with Katy Perry
discussing the behind-the-making of her upcoming album, hosted by on-air
talent and TV personality Mario Lopez. The Theater’s grand opening is
sponsored by Sony Electronics and has been equipped with Sony 4K
professional cameras and other production equipment, as well as Sony TVs.
The event will air in its entirety live on 175 Clear Channel
Contemporary Hit Radio (CHR), Adult Contemporary (AC) and Hot AC
stations around the country on October 22, at 6 p.m. PT. In addition,
the party will be recorded and televised on The CW Network on October 25
at 9 p.m. ET.
Walmart, in partnership with Monster Headphones and AT&T, will be the
official on-air radio and social media partner for the Katy Perry
iHeartRadio Album Release Party. Walmart will be featured in all Clear
Channel radio station Katy Perry Album Release Party on-air and online
promos, teases, and social activation beginning October 4, encouraging
listeners to buy the album in stores. Clear Channel radio stations
across the country will give a lucky listener and three friends a chance
to win a VIP experience to the Katy Perry iHeartRadio Album Release
Party and $10,000 spending cash.
"The iHeartRadio Theater Los Angeles will create pop culture events that
reach tens of millions of fans across the country live on the radio as
well as further extending our reach to video streaming and television
platforms. It is a way for us to expand our support for incredible
superstars like Katy Perry as well as exciting new and emerging
artists,” said John Sykes, President of Entertainment Enterprises for
Clear Channel. “In addition, the new Theater will enable Clear Channel
and iHeartRadio to offer artists, labels and advertisers a variety
of unique on-air and online promotional and sponsorship opportunities.”
"We couldn’t be more excited to have Katy Perry be the one to break in
our amazing iHeartRadio Theater LA," said Tom Poleman, President of
National Programming Platforms, Clear Channel Media and Entertainment.
"Similar to our iHeartRadio Theater in New York, our new theater gives
artists like Katy Perry the perfect stage to showcase their new projects
in front of an intimate studio audience, while reaching millions more
through our national broadcast audience."
iHeartRadio Theater Los Angeles joins the iHeartRadio Theater New
York as the ultimate intimate performance space for artists and music.
The East Coast iHeartRadio Theater is the live performance home for
iHeartRadio and Clear Channel Radio stations –Z100, New York’s Hit Music
Station; Q104.3, New York’s Classic Rock; 103.5 KTU, The Beat of New
York; Power 105.1, New York’s Hip Hop & R&B and 106.7 Lite FM, New
York’s Best Variety. The iHeartRadio Theater New York has hosted nearly
100 shows since its doors opened in 2009, from artists including Green
Day, Mariah Carey, Alicia Keys, Bon Jovi, Justin Bieber, Jennifer Lopez,
John Mayer, Stevie Nicks and Mumford & Sons.
About Clear Channel Media and Entertainment
With 243 million monthly listeners in the U.S., Clear Channel Media and
Entertainment has the largest reach of any radio or television outlet in
America. Clear Channel Media and Entertainment serves 150 markets
through 840 owned radio stations, and the company’s radio stations and
content can be heard on AM/FM, HD digital radio, satellite radio, on the
Internet at iHeartRadio.com and
on the company’s radio station websites, on the iHeartRadio mobile app,
in enhanced auto dashes, on iPads and smartphones, and used via
navigation systems. iHeartRadio, Clear Channel’s digital radio platform,
is the No. 1 all-in-one digital audio service with over 225 million
downloads; it reached its first 20 million registered users faster than
any digital service in Internet history.
The company’s operations include radio broadcasting, online and mobile
services and products, live concerts and events, syndication, music
research services and independent media representation. Clear Channel
Media and Entertainment is a division of CC Media Holdings, Inc.
(OTCBB:CCMO), a leading global media and entertainment company. More
information on the company can be found at ClearChannel.com.
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Copyright Business Wire 2013