Clear
Channel Outdoor (NYSE:CCO) today announced that international
recording artist Lady Gaga will reveal the cover artwork for her new
album, ARTPOP, for the first time, in a piece by piece unveiling
on Clear Channel Outdoor digital billboards and screens in major cities
across the globe. The company is pushing the boundaries of its
unparalleled international footprint and digital technologies with this
first-ever out-of-home campaign that sequences a stepped reveal of
advertiser creative in unison across the world. The campaign showcases
the global scale, reach and impact of Clear Channel Outdoor’s digital
inventory, which marries the oldest and most enduring advertising medium
with the newest technologies to provide huge creative potential for
brands to connect with people.
Beginning today at 1pm ET, in an exclusive multiplatform event, Lady
Gaga, who is renowned for her social media savvy and massive following,
will ask her over 40 million “Little Monsters” on Twitter and 59 million
fans on Facebook to tweet and post about the upcoming album using the
hashtag #iHeartARTPOP. Over the following 30-minute time-frame, “Mother
Monster” will use Clear Channel Outdoor’s media to perform a digital
tease of the album cover with a new portion revealed every few minutes
until the artwork is fully displayed.
Available November 11, ARTPOP is Gaga’s fourth studio album.
Legendary artist Jeff Koons designed the cover. “Having Jeff create
something for ARTPOP was a dream come true, and a very emotional
experience. He has given me the greatest gift and we are excited to be
sharing it with you,” said Lady Gaga.
Tweets from fans with #iHeartARTPOP will be incorporated into the
backdrop of the creative reveal, giving them the chance to become fully
immersed in the collaborative art process and the opportunity to see
their messages on Clear Channel billboards and digital screens, and on www.ladygaga.com.
This marks the first time any musical and visual performing artist has
collaborated with fans through social media to create an iconic, global
moment around art in out-of-home media.
“Clear Channel Outdoor has a growing, vibrant network of high quality
digital screens across the globe which gives advertisers a new and
powerful, premium media portfolio to reach consumers. With the rise of
urbanization and the increasing dominance of mobile Internet and apps,
out-of-home is an essential ingredient in media campaigns to
communicate, engage and even transact with consumers,” said William
Eccleshare, chief executive officer of Clear Channel Outdoor. “We are
committed to delivering the full potential of digital out-of-home by
providing our global clients with rich, creative and effective
campaigns, so we’re extremely proud to be partnering with Lady Gaga to
bring ARTPOP to the world in such an innovative way.”
To ensure that all fans worldwide are able to participate, Lady Gaga
will expose her highly anticipated album’s artwork simultaneously in 18
cities across the globe while also streaming the live reveal at www.ladygaga.com,
direct from Clear Channel Outdoor’s Spectacolor billboard in Times
Square located at 1567 Broadway. In demonstration of Clear Channel’s
truly unique cross platform capabilities that include radio and digital
in addition to out-of-home, Clear
Channel Media & Entertainment radio stations across the U.S.
will also post the album cover, once it’s revealed, to their individual
websites.
Eager fans who crave a first-hand look at the global unveiling of the ARTPOP
can see it in the following cities:
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Barcelona, Spain
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Brussels, Belgium
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Chicago, Illinois
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Helsinki, Finland
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Lima, Peru
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London, United Kingdom
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Los Angeles, California
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Madrid, Spain
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Mexico City, Mexico
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Miami, Florida
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New Jersey
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New York City, New York
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Oakland, California
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Oslo, Norway
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Paris, France
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Santiago, Chile
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Stockholm, Sweden
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Valencia, Spain
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Venice, Italy
~ ~ ~
About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc., (NYSE:CCO) is one of the world’s
largest outdoor advertising companies, with more than 750,000 displays
in 30 countries across five continents, including 48 of the 50 largest
markets in the United States. Clear Channel Outdoor Holdings offers many
types of displays across its global platform to meet the advertising
needs of its customers. This includes a growing digital network that now
offers over 1000 digital billboards across 37 U.S. markets. Clear
Channel Outdoor’s international business operates in 28 countries across
Asia, Australia, Europe and Latin America in a wide variety of formats.
Like us on Facebook at facebook.com/CCOutdoor
Follow us on Twitter at twitter.com/CCOutdoor
About Clear Channel Media & Entertainment
With 243 million monthly listeners in the U.S., Clear Channel Media &
Entertainment has the largest reach of any radio or television outlet in
America. Clear Channel Media & Entertainment serves 150 markets through
840 owned radio stations, and the company’s radio stations and content
can be heard on AM/FM, HD digital radio, satellite radio, on the
Internet at iHeartRadio.com
and on the company’s radio station websites, on the iHeartRadio mobile
app, in enhanced auto dashes, on iPads and smartphones, and used via
navigation systems. iHeartRadio, Clear Channel's digital radio platform,
is the No. 1 all-in-one digital audio service with over 225 million
downloads; it reached its first 20 million registered users faster than
any digital service in Internet history.
The company’s operations include radio broadcasting, online and mobile
services and products, live concerts and events, syndication, music
research services and independent media representation. Clear Channel
Media & Entertainment is a division of CC Media Holdings, Inc.
(OTCBB:CCMO), a leading global media and entertainment company. More
information on the company can be found at ClearChannel.com.
Like us on Facebook at facebook.com/iHeartRadio
Follow us on Twitter at twitter.com/iHeartRadio
Lady Gaga’s ARTPOP album reveal will be seen starting at 1:00
PM ET at the following international locations:
EUROPE:
Brussels, Belgium
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Over 100 screens covering the Metro stations across Belgium, including
Brussels South, Brussels Central, Antwerp Central and Ghent.
Helsinki, Finland
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In the Heart of Helsinki City, the big screen located near
Narinkkatori by the Kamppi shopping center main entrance.
London, UK
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Over 100 bus stops covering key pedestrian areas in downtown central
London.
Oslo, Norway
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Downtown Oslo, a large screen outside the front entrance to the
largest shopping mall in Oslo City Center, next to the main railway
station.
Paris, France
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Le Grand Ecran on l’esplanade, La Défense, Paris. Outside, near le
Quatre Temps Mall.
Barcelona, Madrid & Valencia, Spain
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Super-sized billboards at the main entry and exit routes into Madrid,
Barcelona and Valencia, Spain; La Vaguada in Madrid; Nuevo Centro in
Madrid and Valencia.
Stockholm, Sweden
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Over 100 screens in the Stockholm Metro, covering all the main
stations.
Venice, Italy
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Screens throughout the Marco Polo airport, Venice.
LATIN AMERICA:
Lima, Peru
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Digital billboards across the city center including Av. La Marina at a
location in front of the most visited mall in the city and three other
screens at Av. Javier Prado which connects the principal business
districts of the city.
Mexico City, Mexico
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Digital billboards across the city center
Santiago de Chile, Chile
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Digital billboards across the city center
CANADA:
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Toronto, Yonge-Dundas Square
UNITED STATES:
New York City
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Times Square, 1567 Broadway (Broadway between 46th and 47th Streets)
Chicago
Los Angeles
Miami
New Jersey (various cities)
Oakland
Copyright Business Wire 2013