MetLife, Inc. (NYSE:MET) announced today that its Individual
Distribution organization has been renamed the “MetLife Premier Client
Group,” and that the company is launching a new integrated marketing
campaign under the banner “The MetLife Perspective” to introduce the
name and the organization’s evolving approach to doing business.
The MetLife Premier Client Group’s foundation is its workforce of highly
trained and credentialed financial professionals who are being given the
sophisticated tools, guidance and support they need to succeed. Through
the company’s new Client Engagement ModelSM, MetLife is
providing its financial professionals with a standardized consultative
framework that includes skill development, coaching and a process-driven
approach, enabling its financial professionals to better identify client
needs and to deliver the right products and services.
“Our financial professionals are among the best in the business,” said
Eric Steigerwalt, Executive Vice President, U.S. Retail, MetLife.
“MetLife is one of the foremost distribution organizations in the
industry, and through the MetLife Premier Client Group, we can help our
firms, and our business, continue to grow.”
To support a more consultative approach to client service, the Group is
ensuring more effective access to resources through a new Regional
Organization Model that will enable its financial professionals to work
together in teams. This model will provide clients with comprehensive
wealth and risk management solutions that meet their individual needs,
creating lasting client relationship-building opportunities.
MetLife will continue to bring products to market that support this new
approach to client service, complementing recently released products
like MetLife Promise Whole Life SelectSM, MetLife Shield
Level SelectorSM, MetLife Income Guard, and the One Year Term
Convertible and Renewable Options Rider.
The MetLife Perspective Campaign
To introduce the MetLife Premier Client Group name, MetLife is launching
a new integrated marketing and advertising campaign titled “The MetLife
Perspective.” Launching in October, the MetLife Perspective campaign
will initially include a series of print and online ads in leading
industry publications and sites. The first ads focus on the company’s
perspective on teamwork and on the value of taking a holistic and
comprehensive view of an individual client’s needs and goals.
Visually, the ads utilize distinct imagery and explore the idea of
“Perspective” through the unique views of the MetLife Blimp. Advertising
samples from the campaign are available. The campaign will also be
integrated into MetLife’s presence at upcoming industry events and
supported with public relations. The campaign was created and produced
by MetLife.
“MetLife has been in business nearly 150 years, and that history
provides us a unique and valuable perspective on what our clients want,
and on what it takes to succeed,” said Paul LaPiana, Senior Vice
President, MetLife Premier Client Group, MetLife. “The MetLife
Perspective campaign articulates that thinking, and will help us drive
the face-to-face distribution industry forward.”
About MetLife
MetLife, Inc. is a leading global provider of insurance, annuities and
employee benefit programs, serving 90 million customers. Through its
subsidiaries and affiliates, MetLife holds leading market positions in
the United States, Japan, Latin America, Asia, Europe and the Middle
East. For more information, visit www.metlife.com.
Insurance products are issued by one of the following: MetLife Investors
USA Insurance Company (except NY), Irvine, CA 92614; Metropolitan Life
Insurance Company, New York, NY 10166; and MetLife Insurance Company of
Connecticut, Bloomfield, CT 06002. Variable products are distributed by
MetLife Investors Distribution Company (member FINRA) 5 Park Plaza,
Suite 1900, Irvine, CA 92614. Securities are offered through MetLife
Securities, Inc. (member FINRA/SIPC) a Registered Investment Adviser
1095 Avenue of the Americas, New York, NY 10036. All are MetLife, Inc.
companies. All product guarantees are based on the claims-paying ability
and financial strength of the issuing insurance company.
Copyright Business Wire 2013