Kindle Fire HDX Ships Today

(NASDAQ: AMZN)—Amazon.com today announced that the new 7” Kindle Fire HDX is now shipping. Fire HDX combines groundbreaking hardware, the latest version of Fire OS 3.0 “Mojito,” and exclusive new features and services like X-Ray for Music, Prime Instant Video downloads, and the revolutionary new Mayday button. Order now at www.amazon.com/firehdx.

“With a beautiful 323 ppi perfect-color HDX display, 3x the processing power, 2x the memory, 4x the graphics performance, and Fire OS 3.0, we think customers are going to love the new Kindle Fire HDX,” said Peter Larsen, Vice President, Amazon Kindle. “We can’t wait to get this tablet into our customers’ hands.”

The reviews are in:

• “As it is, the Kindle Fire HDX is a lightweight, sharp-screened, superfast pleasure” – New York Times
• “HDX hums with nary a hiccup or UI stutter” – Wired
• “It [Mayday] is, in short, an amazing idea well-implemented” – TechCrunch
• “It's got a sleek redesign, blazing fast guts, and a few new tricks. Most of all, though, it's the best small tablet you can buy.” – Gizmodo
• “It’s called Mayday, and it’s the most remarkable customer service tool I’ve ever seen.” – The Verge
• “Spending the weekend with Amazon’s Kindle Fire HDX 7-inch tablet, it’s easy to see why Amazon has built a commanding lead in the Android tablet space.” – Mashable
• “There’s a lot to like about the Kindle Fire HDX. The screen is superb, the form-factor sober but sturdy, and the processor cutting edge for the market. “ – SlashGear
• “Armed with a powerful processor and Amazon's exhaustive content library, the Kindle Fire HDX delivers incredible value for its price, especially for Amazon Prime members.” – CNET
• “For the first time, truly, the company has made a product that won't make some users feel like they're compromising an excellent user experience for a cheap price tag. Because now, Amazon's tablet line has both.” – Fortune

The new Kindle Fire HDX features a stunning exclusive HDX display, a quad-core 2.2 GHz processor, and 2x more memory, as well as all of the exclusive new features of Fire OS 3.0 including X-Ray for Music, Second Screen, Prime Instant Video downloads, and the Mayday button. The Mayday button revolutionizes on-device tech support—simply tap the Mayday button in Quick Settings, and an Amazon expert will appear on your Fire HDX and can co-pilot you through any feature by drawing on your screen, walking you through how to do something yourself, or doing it for you—whatever works best. 15 seconds or less is the Mayday response time goal. Mayday is available 24x7, 365 days a year, and it’s free.

For high-resolution images, visit www.amazon.com/pr/kindle.

About Amazon.com
Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection. Amazon.com, Inc. seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon’s developer customers with access to in-the-cloud infrastructure services based on Amazon’s own back-end technology platform, which developers can use to enable virtually any type of business. Kindle Paperwhite is the world’s best-selling and most advanced e-reader. It features new display technology with higher contrast, the next generation built-in light, a faster processor, the latest touch technology, and exclusive new features designed from the ground up for readers. Kindle, the lightest and smallest Kindle, features improved fonts and faster page turns. The new Kindle Fire HDX features a stunning exclusive 7” or 8.9” HDX display, a quad-core 2.2 GHz processor, 2x more memory, and 11 hours of battery life, as well as exclusive new features of Fire OS 3.0 including X-Ray for Music, Second Screen, Prime Instant Video downloads, and the revolutionary new Mayday button. The all-new Kindle Fire HD includes an HD display, high-performance processor and dual speakers at a breakthrough price.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, www.amazon.it, www.amazon.es, www.amazon.com.br, www.amazon.in, and www.amazon.com.mx. As used herein, “Amazon.com,” “we,” “our” and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements
This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment and data center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.