Amazon.com (NASDAQ: AMZN) today announced that this holiday season,
thousands of third-party sellers will have the opportunity to
participate in the holiday deals promotion program. Third-party sellers
on Amazon will be invited to offer holiday deals that will be featured
on the Amazon holiday deal pages, including the popular Today’s Deals
page. The holiday deals from sellers will be appearing on high customer
traffic merchandising pages which highlight limited time discounts on
hot holiday items exclusively from sellers.
“It will now be easier than ever for our millions of customers to find
popular and unique holiday products from our sellers,” said Peter
Faricy, VP for Amazon Marketplace. “We know that customers expect to
find the lowest prices on Amazon and love browsing the holiday deal
pages for great bargains. We are excited that for the first time ever
our sellers will be able to showcase their unique and high quality items
on the holiday promotion shopping pages.”
“Our Gold Box Deal promotion earlier this year was an outstanding
success. We listed a popular camera at an unbeatable price that was
showcased on the premier placement of Amazon Today’s Deal page for
several hours. As a result, we received an enormous increase in sales
during the promotion, especially for an item priced over $200. The Gold
Box Deal promotion helped us sell approximately 30 percent of the
cameras we had in stock in only a few hours. Considering our large
inventory, the amount of orders we fulfilled greatly exceeded our
expectations,” said Michael Silberstein, operations manager for Focus
Camera, an electronics retailer based in New York City. “The Gold Box
Deal attracted so many customers that we can’t wait for our next chance
to participate during the holidays. Amazon is undoubtedly our most
important sales channel during the holiday season. If our items are
listed on Amazon and the price is right, sales are guaranteed.”
Sellers invited to take part in the holiday deals promotion program will
have the opportunity to feature their deals for popular holiday gifting
products on Amazon’s holiday shopping pages, such as Gold Box Today’s
Deal page, Black Friday and Cyber Monday deal pages, and category
holiday pages. The most popular holiday categories, including
electronics and toys, will have numerous deals each day from various
sellers throughout the holiday selling season.
Sellers looking to reach more customers and extend their holiday selling
season can also greatly benefit from Amazon’s innovative fulfillment
service – Fulfillment by Amazon (FBA). With FBA, sellers of all sizes
can choose to have Amazon ship their products directly to customers and
offer Amazon Prime benefits, FREE Shipping, simple exporting to
customers around the world, easy returns for orders placed on Amazon.com
and great customer service.
During the 2012 holiday season, the more than 2 million third-party
sellers worldwide on Amazon experienced record holiday growth. Unit
growth solely from sellers in the U.S. increased more than 40 percent
year-over-year. Amazon is helping sellers succeed by providing
innovative self-service platforms and a vibrant marketplace on which
sellers can offer their products to millions of Amazon customers.
“We experienced a tremendous increase in sales for the products we’ve
offered as Best Deal or Gold Box Deals. Not only do our sales increase
for that item but the deal brings attention and increased popularity to
the product that lasts well beyond the promotional deal,” said Stu
Eisenman, president for E-Revolution Ventures, Inc., a retailer based in
Delaware. “As a smaller retailer we were never able to offer our
customers the same shipping savings as larger competitors. By
participating in Amazon's FBA program, we can take advantage of the
economies of scale. Through the FBA program we’re able to leverage
Amazon's reputation for customer service into increased sales. We can
focus on analyzing which items are hot sellers during the holiday season
and take steps to ensure ample quantities are available.”
Businesses interested in selling on Amazon or learning more about the
Amazon Services offering can visit us at http://www.amazonservices.com.
About Amazon.com
Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle,
opened on the World Wide Web in July 1995 and today offers Earth’s
Biggest Selection. Amazon.com, Inc. seeks to be Earth’s most
customer-centric company, where customers can find and discover anything
they might want to buy online, and endeavors to offer its customers the
lowest possible prices. Amazon.com and other sellers offer millions of
unique new, refurbished and used items in categories such as Books;
Movies, Music & Games; Digital Downloads; Electronics & Computers; Home
& Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health &
Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web
Services provides Amazon’s developer customers with access to
in-the-cloud infrastructure services based on Amazon’s own back-end
technology platform, which developers can use to enable virtually any
type of business. Kindle Paperwhite is the world’s best-selling and most
advanced e-reader. It features new display technology with higher
contrast, the next generation built-in light, a faster processor, the
latest touch technology, and exclusive new features designed from the
ground up for readers. Kindle, the lightest and smallest Kindle,
features improved fonts and faster page turns. The new Kindle Fire HDX
features a stunning exclusive 7” or 8.9” HDX display, a quad-core 2.2
GHz processor, 2x more memory, and 11 hours of battery life, as well as
exclusive new features of Fire OS 3.0 including X-Ray for Music, Second
Screen, Prime Instant Video downloads, and the revolutionary new Mayday
button. The all-new Kindle Fire HD includes an HD display,
high-performance processor and dual speakers at a breakthrough price.
Amazon and its affiliates operate websites, including www.amazon.com,
www.amazon.co.uk,
www.amazon.de,
www.amazon.co.jp,
www.amazon.fr,
www.amazon.ca,
www.amazon.cn,
www.amazon.it,
www.amazon.es,
www.amazon.com.br,
www.amazon.in,
and www.amazon.com.mx.
As used herein, “Amazon.com,” “we,” “our” and similar terms include
Amazon.com, Inc., and its subsidiaries, unless the context indicates
otherwise.
Forward-Looking Statements
This announcement contains forward-looking statements within the meaning
of Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange Act of 1934. Actual results may differ significantly
from management's expectations. These forward-looking statements involve
risks and uncertainties that include, among others, risks related to
competition, management of growth, new products, services and
technologies, potential fluctuations in operating results, international
expansion, outcomes of legal proceedings and claims, fulfillment and
data center optimization, seasonality, commercial agreements,
acquisitions and strategic transactions, foreign exchange rates, system
interruption, inventory, government regulation and taxation, payments
and fraud. More information about factors that potentially could affect
Amazon.com's financial results is included in Amazon.com's filings with
the Securities and Exchange Commission, including its most recent Annual
Report on Form 10-K and subsequent filings.
Copyright Business Wire 2013