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Introducing Kindle First-Exclusive Early Access to New Books

AMZN

(NASDAQ: AMZN)—Amazon.com, Inc. today announced the launch of Kindle First (www.amazon.com/kindlefirst), a new program that offers customers access to Kindle books a month in advance of their official release date.

Here’s how Kindle First works:

  • Each month, Amazon Publishing editors select several titles from Kindle’s most popular categories a month ahead of their official publication date, adding a note of recommendation and a behind-the-scenes look at the stories and the authors.
  • Customers can choose one of the featured books each month for $1.99. Prime members can make their selection for free – adding yet another benefit of Prime membership.
  • Customers can receive a monthly email alerting them of new Kindle First selections. Signup is free and there is no purchase obligation.
  • Customers can visit the Kindle store on amazon.com or their Kindle device to select their book. All Kindle First books become part of your permanent Kindle library and can be read on any Kindle device and Kindle free reading apps.

The debut Kindle First picks are Things We Set on Fire, by best-selling author Deborah Reed; No Place for a Dame, by best-selling romance author Connie Brockway; Silent Echo, by best-selling mystery author J.R. Rain; and We Will Survive: True Stories of Encouragement, Inspiration, and the Power of Song, by Grammy-award winning recording artist Gloria Gaynor. All books will be published in December but are available to Kindle First members starting today.

“Prime just keeps getting better for our members, and any customer will find something interesting in our Kindle First picks,” said Russ Grandinetti, Vice President of Kindle Content. “We also love that these amazing books by Amazon Publishing authors will get a chance to reach a much wider audience.”

To learn more about Kindle First, and sign up for monthly emails announcing new selections, please visit www.amazon.com/kindlefirst. To learn about all of the additional benefits included with Amazon Prime, visit www.amazon.com/prime.

About Amazon.com

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection. Amazon.com, Inc. seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon’s developer customers with access to in-the-cloud infrastructure services based on Amazon’s own back-end technology platform, which developers can use to enable virtually any type of business. Kindle Paperwhite is the world’s best-selling and most advanced e-reader. It features new display technology with higher contrast, the next generation built-in light, a faster processor, the latest touch technology, and exclusive new features designed from the ground up for readers. Kindle, the lightest and smallest Kindle, features improved fonts and faster page turns. The new Kindle Fire HDX features a stunning exclusive 7” or 8.9” HDX display, a quad-core 2.2 GHz processor, 2x more memory, and 11 hours of battery life, as well as exclusive new features of Fire OS 3.0 including X-Ray for Music, Second Screen, Prime Instant Video downloads, and the revolutionary new Mayday button. The all-new Kindle Fire HD includes an HD display, high-performance processor and dual speakers at a breakthrough price.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, www.amazon.it, www.amazon.es, www.amazon.com.br, www.amazon.in, and www.amazon.com.mx. As used herein, “Amazon.com,” “we,” “our” and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment and data center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.



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