Today, Citrix released the Citrix
Mobile Analytics Report for the fourth quarter of 2013. The Mobile
Analytics report provides insight into mobile data subscriber usage
patterns and the impact of this behavior on operators’ networks. Key
findings from this quarter’s report include:
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Instagram vs. Vine: Which Drives More Network Traffic?
In January 2013, Twitter released Vine, a social video sharing platform
that enables 6-second video clips. In June 2013, photo sharing platform
Instagram responded by offering 15-second videos, which have quickly
grown to represent between 15 and 30 percent of all Instagram data
traffic on mobile networks. The latest Mobile Analytics Report examines
Instagram video and Vine traffic, revealing that the average Instagram
video is 1.8 times larger than the average Vine video. When it comes to
overall mobile data volume, for the moment Instagram video has the lead,
generating six times more mobile traffic than Vine.
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Three Apps Generate the Majority of Android Traffic
When it comes to the top mobile apps on Android, three apps – Media
Player, Mobile Browser and Google Play -- generate 83 percent of mobile
data volume on Android devices with Media Player accounting for more
than half. This is comparable to the 82 percent of data volume
associated with the top four apps on iOS devices – Media Player, Safari,
App Store, and Facebook – as reported in the second-quarter 2013 Mobile
Analytics Report. With one percent of data traffic and three percent of
transactions, Facebook generates substantially less traffic on Android
devices than on iOS devices. Similarly, eBay did not cross the one
percent transaction threshold on Android devices, as it did on iOS
devices.
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Impact of Advertising on Mobile Networks
Over the past two years, the Mobile Analytics Reports have analyzed over
150 mobile ad networks worldwide. With the proliferation of smartphones
and tablets, mobile advertising has seen significant growth and today
accounts for 1.6 percent of iOS data traffic and 2.2 percent of Android
mobile data traffic, an increase from one and two percent, respectively,
as reported in Q1 2012.
In the Q1 2013 Mobile Analytics Report, it was revealed that three out
of ten mobile subscribers are served ads, and that a single video ad is
ten times larger than an image-based ad. The current report further
reveals that subscribers are served image-based ads twenty times more
frequently than video-based ads, a ratio that is likely to change to
include much more video ad content in the months and years ahead, as
suggested by the November 1st rollout of the first video ads
on Instagram.
“The Mobile Analytics Report offers an up-to-date look into current
subscriber and content ecosystem trends and, consequently, serves as a
preview of the changes operators around the world will begin to see on
their own networks,” said Mark Davis, senior director of Product
Marketing, Service Provider Platforms, Citrix. “We’ve been tracking many
of these trends since their inception including, for example, changes in
leading mobile video formats. Since 2010, we’ve seen a shift from FLV, a
laptop-centric format, to MP4 and DASH, which are smartphone-centric
formats. Operators can leverage this type of information to better
ensure a great user experience. At a macro level, the report findings
reflect not just the worldwide proliferation of smartphones but the
pervasive nature of mobile video in everyday life and commerce.”
Methodology
The Citrix Mobile Analytics Report anonymously sources data traffic
statistics from Citrix ByteMobile deployments in the 3G and 4G networks
of global tier-one mobile network operators and provides insight into
the current state of the mobile ecosystem. Its findings have been cited
widely by industry market research firms and the media.
About Citrix ByteMobile
Citrix ByteMobile® Smart Capacity platforms have been deployed in more
than 130 mobile operator networks worldwide and enable mobile operators
to deliver the best possible experience to their subscribers. To learn
more, visit www.citrix.com/bytemobile.
About Citrix
Citrix (NASDAQ:CTXS) is a cloud company that enables mobile
workstyles—empowering people to work and collaborate from anywhere,
securely accessing apps and data on any of the latest devices, as easily
as they would in their own office. Citrix solutions help IT and service
providers build clouds, leveraging virtualization and networking
technologies to deliver high-performance, elastic and cost-effective
cloud services. With market-leading cloud solutions for mobility,
desktop virtualization, networking, cloud platforms, collaboration and
data sharing, Citrix helps organizations of all sizes achieve the speed
and agility necessary to succeed in a mobile and dynamic world. Citrix
products are in use at more than 330,000 organizations and by over 100
million users globally. Annual revenue in 2012 was $2.59 billion. Learn
more at www.citrix.com.
For Citrix Investors
This release contains forward-looking statements which are made pursuant
to the safe harbor provisions of Section 27A of the Securities Act of
1933 and of Section 21E of the Securities Exchange Act of 1934. The
forward-looking statements in this release do not constitute guarantees
of future performance. Those statements involve a number of factors that
could cause actual results to differ materially, including risks
associated with the impact of the global economy and uncertainty in the
IT spending environment, including in revenue growth and recognition of
revenue, products and services, their development and distribution,
product demand and pipeline, economic and competitive factors, including
risks associated with international growth and IT consolidation, as well
as other risks detailed in the Company's filings with the Securities and
Exchange Commission. Citrix assumes no obligation to update any
forward-looking information contained in this press release or with
respect to the announcements described herein.
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herein are the property of their respective owners.
Copyright Business Wire 2013