SKECHERS USA, Inc. (NYSE:SKX), a global footwear leader, today announced
that SKECHERS GO, its line of technical footwear under the Skechers
Performance Division, was named Brand of the Year by the leading trade
publication Footwear News in its annual FN Achievement Awards.
The Division’s big successes in 2013 include Skechers GOwalk, Skechers
GOrun 2 and Skechers GOrun ride 2.
“We couldn’t be more proud of our Skechers GO line of footwear being
named as Brand of the Year by Footwear News,” said Michael
Greenberg, SKECHERS President. “SKECHERS has been a leader in the men’s,
women’s and kids’ lifestyle footwear arena for more than 20 years, but
to now receive this honor for our Performance Division really is an
incredible accomplishment and a testament to our determination to make
true technical footwear relevant to today’s runners and athletes.”
At the foundation of Skechers GO are innovative technologies and
materials like GOimpulse sensors and Resalyte cushioning. Offerings
include the next generations of Skechers GOrun, Skechers GOrun ride,
Skechers GOwalk, Skechers GOtrain, Skechers GOgolf, the casual Skechers
on-the-GO, as well as Skechers GOmeb—the official shoe of America’s top
marathon runner, Meb.
“When we launched Skechers GOrun two years ago, we knew we were on to
something big as Meb set a new personal best wearing our shoes at the
New York Marathon,” began Rick Higgins, VP of Merchandising/Marketing
for the Skechers Performance Division. “Since then, more personal
records have been broken, the Skechers GO product has earned 13 awards
from leading running publications around the world, and we have grown
our offering to include a walking business that has consistently been a
top seller across the country and in numerous global markets.”
“As we strategically continue to build the division, we know this is
just the beginning,” added David Raysse, Vice President of Design for
the Skechers Performance Division. “We are focused on continuing to
innovate and are excited about our newest product offerings.”
Greenberg continued: “Skechers GO is just one of our success stories. We
have key styles across all of our product platforms, with Skechers Kids,
Relaxed Fit from Skechers and BOBS from Skechers all driving us forward.
In the third quarter, this demand resulted in a 20 percent increase in
our net sales, making it the second highest quarter in the company’s
history. By our strong in-coming order rates and double-digit backlogs,
we see this positive momentum continuing. We are firing on all cylinders
– product, distribution and marketing – and believe we have the right
product to build on our success.”
Working closely with Meb as well as other leading runners and experts,
the Skechers Performance Division designs, develops and markets
technical running, trail, golf, walking and casual footwear under the
Skechers GO name. Skechers Performance is the official footwear and
apparel sponsor of the Chevron Houston Marathon. Skechers GO footwear
for men and women is available in sporting goods, department and
specialty athletic stores around the world. Learn more at skechersperformance.com
and follow the Skechers Performance Division on Facebook (facebook.com/SkechersPerformance)
and Twitter (twitter.com/skechersGO).
About SKECHERS USA, Inc.
SKECHERS USA, Inc., based in
Manhattan Beach, California, designs, develops and markets a diverse
range of lifestyle footwear for men, women and children, as well as
performance footwear for men and women. SKECHERS footwear is available
in the United States via department and specialty stores, Company-owned
SKECHERS retail stores and its e-commerce website, and in over 100
countries and territories through the Company’s international network of
subsidiaries in Canada, Brazil, Chile, Japan, and across Europe, as well
as through joint ventures in Asia and distributors around the world. For
more information, please visit www.skechers.com,
and follow us on Facebook (www.facebook.com/SKECHERS)
and Twitter (twitter.com/SKECHERSUSA).
This announcement contains forward-looking statements that are made
pursuant to the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995. These forward-looking statements include,
without limitation, the Company’s future financial results and
operations, its development of new products, future demand for its
products and growth opportunities, and its planned advertising and
marketing initiatives. Forward-looking statements can be identified by
the use of forward looking language such as “believe,” “anticipate,”
“expect,” “estimate,” “intend,” “plan,” “project,” “will be,” “will
continue,” “will result,” “could,” “may,” “might,” or any variations of
such words with similar meanings. Any such statements are subject to
risks and uncertainties that could cause actual results to differ
materially from those projected in forward-looking statements. Factors
that might cause or contribute to such differences include the
resignation of the Company’s former independent registered public
accounting firm, and its withdrawal of its audit reports with respect to
certain of the Company’s historical financial statements; international,
national and local general economic, political and market conditions
including the ongoing global economic slowdown and market instability;
entry into the highly competitive performance footwear market;
sustaining, managing and forecasting costs and proper inventory levels;
losing any significant customers, decreased demand by industry retailers
and cancellation of order commitments due to the lack of popularity of
particular designs and/or categories of products; maintaining brand
image and intense competition among sellers of footwear for consumers;
anticipating, identifying, interpreting or forecasting changes in
fashion trends, consumer demand for the products and the various market
factors described above; sales levels during the spring, back-to-school
and holiday selling seasons; and other factors referenced or
incorporated by reference in the Company’s annual report on Form 10-K
for the year ended December 31, 2012 and its quarterly report on Form
10-Q for the three months ended June 30, 2013. The risks included here
are not exhaustive. The Company operates in a very competitive
and rapidly changing environment. New risks emerge from time to time and
the companies cannot predict all such risk factors, nor can the
companies assess the impact of all such risk factors on their respective
businesses or the extent to which any factor, or combination of factors,
may cause actual results to differ materially from those contained in
any forward-looking statements. Given these risks and uncertainties, you
should not place undue reliance on forward-looking statements as a
prediction of actual results. Moreover, reported results should not be
considered an indication of future performance.
Copyright Business Wire 2013