Kindle Fire HDX 8.9" Ships Today

(NASDAQ: AMZN)—Amazon.com today announced that the new 8.9” Kindle Fire HDX—the lightest large-screen tablet—is now shipping. Kindle Fire HDX 8.9” combines groundbreaking hardware, Fire OS 3.0 “Mojito,” and exclusive new features like X-Ray for Music, Prime Instant Video downloads and the revolutionary new Mayday button—and is available for just $379. Order now at www.amazon.com/hdx.

“The 8.9” Fire HDX is startlingly light—at just 13.2 ounces, it’s the lightest large-screen tablet. This is combined with a 339 ppi, perfect-color HDX display, 3x the processing power, 2x the memory, 4x the graphics performance, and backed by Fire OS 3.0, with exclusive features like the revolutionary new Mayday button—and all of this is just $379, much less than you’d pay for a comparable tablet,” said Peter Larsen, Vice President, Amazon Kindle. “This is the best tablet we’ve ever built, and we can’t wait to see what our customers think.”

Fire HDX 8.9” has the most advanced display on any tablet—Dr. Raymond Soneira at DisplayMate Technologies says: “Most impressive of all is the Kindle Fire HDX 8.9, which has leapfrogged into the best performing Tablet display that we have ever tested, significantly out-performing the iPad Air in Brightness, Screen Reflectance, and high ambient light contrast, plus a first place finish in the very challenging category of Absolute Color Accuracy.”

The reviews are in:

• “..the HDX 8.9 is light. Absurdly light. Dumb light. It makes the already featherweight one-pound iPad Air feel like it's made out of lead by comparison.” – Gizmodo
• “Amazon is clearly waging a battle on the display front. The company keeps upping its game, and indeed, the screen here dazzles, with 2,560 x 1,600 resolution and a pixel density of 339 pixels per inch.” – Engadget
• “The Amazon Kindle Fire HDX 8.9 is a performance monster that speeds through Web sites and UI navigation at a frantic pace. Its screen is impressively sharp and its body amazingly light for a larger tablet. The Mayday feature gives personal and near-instant customer service.” – CNet
• “For full-sized consumer tablets you’re really going to be choosing between two models (three if you feel adventuresome): the Apple iPad Air and the fully redesigned and quite exquisite Amazon Kindle Fire HDX 8.9.” – Mashable
• “What’s most striking about the HDX 8.9 is just how light it is. At 13.2 ounces, it’s 34 percent lighter than last year’s model (Amazon shaved off nearly 7 ounces), and a full 20 percent lighter than the iPad Air.” – The Verge
• “…it [Kindle Fire HDX 8.9”] is emerging as the strongest challenger yet to Apple's device.” – Associated Press
• “The Fire HDX beat out the new iPad Air in brightness, screen reflectance, and absolute color accuracy – all of which are key to a enjoyable tablet experience.” – Wired
• “This is probably the best screen I own for watching movies.” – TechHive
• “On the LAPTOP Battery Test – continuous Web surfing over Wi-Fi on 40 percent brightness-- the HDX 8.9-inch lasted an epic 13 hours and 42 minutes.” – Laptop
• “At the end of the day, the Kindle Fire HDX offers the best raw hardware performance.” – CNN Money

For high-resolution images, visit www.amazon.com/pr/kindle.

About Amazon.com

Amazon.com, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection. Amazon.com, Inc. seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon’s developer customers with access to in-the-cloud infrastructure services based on Amazon’s own back-end technology platform, which developers can use to enable virtually any type of business. Kindle Paperwhite is the world’s best-selling and most advanced e-reader. It features new display technology with higher contrast, the next generation built-in light, a faster processor, the latest touch technology, and exclusive new features designed from the ground up for readers. Kindle, the lightest and smallest Kindle, features improved fonts and faster page turns. The new Kindle Fire HDX features a stunning exclusive 7” or 8.9” HDX display, a quad-core 2.2 GHz processor, 2x more memory, and 11 hours of battery life, as well as exclusive new features of Fire OS 3.0 including X-Ray for Music, Second Screen, Prime Instant Video downloads, and the revolutionary new Mayday button. The all-new Kindle Fire HD includes an HD display, high-performance processor and dual speakers at a breakthrough price.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, www.amazon.it, www.amazon.es, www.amazon.com.br, www.amazon.in, and www.amazon.com.mx. As used herein, “Amazon.com,” “we,” “our” and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management’s expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment and data center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com’s financial results is included in Amazon.com’s filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.