Marcus
Theatres®, a division of The
Marcus Corporation (NYSE:MCS), announced today that it will debut
its state-of-the-art UltraScreen DLX™ immersive cinema experience
in Addison, Ill., Oakdale, Minn., and Columbus, Ohio in time for the
newest holiday blockbusters. UltraScreen DLX combines the
massive, three-story-high UltraScreen® with spacious DreamLoungerSM
leather electric recliner seating and immersive sound to create a
movie-going experience unlike any other.
“The UltraScreen DLX auditoriums provide an entirely new
moviegoing environment that can only be experienced at Marcus Theatres,”
said Rolando B. Rodriguez, president and CEO of Marcus Theatres. “Our
three UltraScreen DLX auditoriums are the first to integrate all
reserved stadium recliner seating, giant screens of at least 65 feet in
width and amazing sound in one complete package, creating the ultimate
entertainment destination. These auditoriums are designed and engineered
to provide unmatched comfort, razor sharp digital images and
ultra-realistic sound that envelops audiences as never before.”
“Our UltraScreen DLX is the next evolution of the original UltraScreen
which Marcus Theatres launched in 1999 as the first branded premium
large format screen in the industry,” Rodriguez added.
Every seat in the UltraScreen DLX auditoriums is an oversized
DreamLounger recliner that the moviegoer can adjust to go from upright
to full recline at the touch of a button. The combination of the
incredibly comfortable seating with the enormous screen and immersive
audio is a multisensory cinematic experience unavailable anywhere else
in the world.
To celebrate the launch of the new UltraScreen DLX, Marcus
Theatres is sponsoring a number of giveaways. In each of its inaugural
markets, people can enter to win a pair of DreamLoungers to enjoy in
their home. Other lucky winners will receive packages of four courtesy
passes to the movies of their choice.
The first two UltraScreen DLX auditoriums will open at the Marcus
Crosswoods Cinema in Columbus, Ohio and the Marcus Addison Cinema in
Addison, Ill., on November 15, followed by the Marcus Oakdale Cinema in
Oakdale, Minn., on November 19. In addition to the UltraScreen
DLX auditoriums, DreamLounger seats are also being installed in all
other auditoriums at these three locations.
About Marcus Theatres
Marcus
Theatres®, a division of The
Marcus Corporation (NYSE:MCS), is the fifth largest theatre circuit
in the United States and currently owns or operates 685 screens at 55
locations in Wisconsin, Illinois, Iowa, Minnesota, Nebraska, North
Dakota and Ohio. For more information, please visit www.marcustheatres.com
and follow the company on Facebook
and Twitter
(@Marcus_Theatres).
About The Marcus Corporation
Headquartered in Milwaukee, Wisconsin, The
Marcus Corporation is a leader in the lodging and entertainment
industries, with significant company-owned real estate assets. In
addition to its Marcus
Theatres division, the company’s lodging division, Marcus®
Hotels & Resorts, owns and/or manages 20 hotels, resorts and
other properties in 11 states. For more information, visit the company’s
web site at www.marcuscorp.com.
Certain matters discussed in this press release are “forward-looking
statements” intended to qualify for the safe harbors from liability
established by the Private Securities Litigation Reform Act of 1995.
These forward-looking statements may generally be identified as such
because the context of such statements include words such as we
“believe,” “anticipate,” “expect” or words of similar import. Similarly,
statements that describe our future plans, objectives or goals are also
forward-looking statements. Such forward-looking statements are subject
to certain risks and uncertainties which may cause results to differ
materially from those expected, including, but not limited to, the
following: (1) the availability, in terms of both quantity and audience
appeal, of motion pictures for our theatre division, as well as other
industry dynamics such as the maintenance of a suitable window between
the date such motion pictures are released in theatres and the date they
are released to other distribution channels; (2) the effects of
increasing depreciation expenses, reduced operating profits during major
property renovations, and preopening and start-up costs due to the
capital intensive nature of our businesses; (3) the effects of adverse
economic conditions in our markets, particularly with respect to our
hotels and resorts division; (4) the effects of adverse weather
conditions, particularly during the winter in the Midwest and in our
other markets; (5) the effects on our occupancy and room rates of the
relative industry supply of available rooms at comparable lodging
facilities in our markets; (6) the effects of competitive conditions in
our markets; (7) our ability to identify properties to acquire, develop
and/or manage and the continuing availability of funds for such
development; and (8) the adverse impact on business and consumer
spending on travel, leisure and entertainment resulting from terrorist
attacks in the United States or incidents such as the tragedy in a movie
theatre in Colorado. Shareholders, potential investors and other readers
are urged to consider these factors carefully in evaluating the
forward-looking statements and are cautioned not to place undue reliance
on such forward-looking statements. The forward-looking statements made
herein are made only as of the date of this press release and we
undertake no obligation to publicly update such forward-looking
statements to reflect subsequent events or circumstances.
Copyright Business Wire 2013