- Cross-platform coverage of #WorldTVDay highlights TV's powerful impact
on audiences worldwide -
To tweet this release: http://bit.ly/1c22bHS
TORONTO, Nov. 20, 2013 /CNW/ - The shooting of JFK. The coronation of
Queen Elizabeth II. Who shot JR? The series finale of CORNER GAS. The
Challenger disaster. Men's and Women's Olympic hockey gold. Television
moments uniting viewers in awe, joy, and sorrow, and sharing feelings
of enlightenment and sheer entertainment. Bell Media proudly celebrates
the 17th Annual World Television Day on Thursday, Nov. 21, with comprehensive, cross-platform coverage highlighting the
undeniably powerful impact of television in enriching our collective
consciousness and cultural fabric.
An initiative set in place by the United Nations in 1996, #WorldTVDay recognizes the role of television in helping shape modern democracy,
freedom of expression, and cultural diversity.
Bell Media extends its commitment to serving Canadian audiences on World
Television Day by joining the synchronized efforts of broadcasters
around the world raising public awareness around the key role of
television. All day Thursday, Bell Media's diverse range of television
properties will air the official World Television Day public service announcement, shining the spotlight on the role of TV in shaping modern society and
emphasizing its crucial contribution to entertainment as well as
international politics, the economy, and education.
"The role of television far eclipses the notion of providing fodder for
water cooler conversations - TV is woven into every aspect of life and
culture," said Kevin Crull, President, Bell Media. "From arts and
entertainment, music and science, to history, sports, documentaries,
and news, television is a binding force that brings people together,
and ultimately serves as a beacon for freedom of expression and
cultural diversity. We are gratefully honoured to play a role in this
transcendent medium and deliver on our mandate to entertain, inform,
inspire, and engage our audiences."
Cross-platform highlights of the day's festivities kick off first thing
in the morning with segments on CANADA AM, CP24, and BNN, and continues
throughout the day on CTV News Channel, CTV NEWS TORONTO, THE SOCIAL,
ETALK, MTV NEWS, E!, TheLoop.ca, Discovery, INNERSPACE, and The Movie
Network.
Highlights from Bell Media's extensive roster of programming in support
of World Television Day on Thursday, Nov. 21 includes:
INNERSPACE - 6 p.m. ET on SPACE
INNERSPACE hosts Ajay Fry and Morgan Hoffman discuss how television contributed to genre fandemonium.
DAILY PLANET - 7 p.m. ET on Discovery
DAILY PLANET co-hosts Dan Riskin and Ziya Tong celebrate World
Television Day with a special segment looking at the "Top 10 Greatest
Televised Science Moments" that have inspired viewers and changed the
world, including Neil Armstrong's 1969 walk on the moon, Felix
Baumgartner's world record 39 km skydive from the edge of space, and
the eerie first ROV images from Titanic on the ocean floor.
The Loop.ca - 'Showbiz' TV section will include an explainer of what World Television Day is, and
will lend social media support on both TheLoop.ca and TV Guide Canada.
The Movie Network - MOVIE ENTERTAINMENT's Teri Hart offers up Teri's POV on the Movie Entertainment page, with a personal look at the enormous impact of television from an
entertainment perspective.
World Television Day boldly underscores Bell Media's commitment to delivering broadcast
content to educate, engage, inform and inspire Canadians from
coast-to-coast.
About Bell Media
With passion and an unrelenting commitment to excellence, Bell Media
creates content and builds brands that entertain, inform, engage, and
inspire audiences through the platforms of their choice. Bell Media is
Canada's premier multimedia company with leading assets in television,
radio, out-of-home advertising, and digital media. Bell Media owns 30
local television stations led by CTV, Canada's #1 television network;
34 specialty channels, including TSN and RDS, Canada's most-watched
specialty channels in English and French; four pay TV services,
including The Movie Network and Super Écran; and is managing
shareholder of premium pay-per-view service Viewers Choice Canada. Bell
Media is also Canada's largest radio broadcaster, with 107 licensed
radio stations in 55 markets across Canada. Bell Media owns Astral
Out-of-Home, one of Canada's most dynamic and innovative out-of-home
advertising companies. Bell Media also operates more than 200 websites,
delivers TV Everywhere with its innovative GO video streaming services,
including TMN GO and Bravo GO, and owns Dome Productions Inc., a
multi-platform production company. Bell Media is part of BCE Inc. (TSX,
NYSE: BCE), Canada's largest communications company.
SOURCE CTV
