The St. Joe Company (NYSE: JOE) (“St. Joe”) today announced that it is
launching St. Joe Club & ResortsSM, a private membership
club that will provide access to a diverse offering of benefits and
privileges at Shark’s Tooth Golf Club, WaterSound® Beach Club and Camp
Creek® Golf Club in addition to other St. Joe® owned and operated
facilities such as the award-winning WaterColor® Inn & Resort and Fish
Out of Water® restaurant. As part of St. Joe Club & Resorts, the Company
is expanding its vacation rental management services. Traditionally, St.
Joe has only managed luxury homes in its real estate developments of the
WaterColor and WaterSound Beach communities, but now it is offering
luxury vacation home management services to homeowners in communities
along the prestigious Highway 30A.
“Given the company’s proven track record of managing award-winning club
and resort operations and the increasing vacation-rental occupancies in
this region of Florida, the timing is right to expand our luxury
vacation home management operations,” says Park Brady, CEO for The St.
Joe Company. “This is a game changer for the business of vacation rental
management on 30A. We believe our owners already have the best property
management and resort rental rates. We are now giving our owners
membership in and their rental guests access to St. Joe Club & Resorts.
This significant competitive advantage will be of great benefit to the
owners in the St. Joe Club and Resorts vacation rental program. In
addition, we are providing a better value to our current club members
through a more enhanced membership program.”
Homeowners who have St. Joe Club & Resorts manage their vacation home
may become members of St. Joe Club and Resorts, which will provide them
and their rental guests access to amenities and benefits not available
to the public. “We are adding value to homeowners for choosing St. Joe
Club & Resorts rental management over that of other vacation rental
companies,” said Patrick Murphy, Vice President of Operations for The
St. Joe Company. “Registered guests and the owners of St. Joe-managed
vacation homes will have access to Camp Creek Golf Club, the WaterSound
Beach Club and Shark’s Tooth Golf Club.”
St. Joe Club & Resorts amenities include the WaterSound Beach Club;
three 18-hole championship golf courses—Shark’s Tooth, Camp Creek and
SouthWood; one six-hole executive golf course—OriginsSM; two
tennis facilities; and a fitness center as well as numerous privileges
including dining, recreational activities and social events. Four
membership levels are available: Full, Limited Golf, Social and Resort
and access to facilities or benefits are based on membership level.
“St. Joe has built a reputation of providing quality service as
demonstrated through the numerous accolades the WaterColor Inn and
Resort has received, including the recent Forbes Four-Star Resort
rating,” continued Murphy. “Striving to exceed this level of excellence
is a guiding principle as we launch St. Joe Club & Resorts and a broader
luxury vacation home rental program.”
St. Joe Club & Resorts rental management is soliciting homeowners to
join its program. St. Joe Club & Resorts offerings will begin January 1,
2014. As of March 1, 2014, Camp Creek and Shark’s Tooth Golf Clubs will
be private clubs and only members of St. Joe Club & Resorts and St. Joe
Club & Resorts’ registered guests will be eligible to play.
About The St. Joe Company
The St. Joe Company is a Florida-based real estate developer and
manager. The Company owns land concentrated primarily in Northwest
Florida and has significant residential and commercial land-use
entitlements in hand or in process. The Company also owns various
commercial, resort and club properties. More information about the
Company can be found on its website at www.joe.com.
About St. Joe Club & Resorts
St. Joe Club & Resorts is an exclusive membership club that provides
access to a diverse offering of benefits and privileges at St. Joe owned
and operated amenities and facilities. Amenities include the WaterSound
Beach Club; three 18-hole championship golf courses—Shark’s Tooth, Camp
Creek and SouthWood; one six-hole executive golf course—Origins; two
tennis facilities; and a fitness center. Numerous privileges including
dining, recreational activities and social events are also offered. More
information can be found on its website at www.stjoeclub.com.
© 2013, The St. Joe Company. “St. Joe®”, “JOE®”,
”WaterColor®”, “WaterSound®”,
“Camp Creek®”, “Fish Out of Water®”,
the “Taking Flight” Design® and “St. Joe
(and Taking Flight Design)®” are registered
service marks of
The St. Joe Company or its affiliates. “St. Joe Club & ResortsSM”
and “OriginsSM” are service marks of The St. Joe
Company or its affiliates.
Copyright Business Wire 2013