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MONTREAL, Nov. 25, 2013 /CNW Telbec/ - With winter fast approaching,
Bell Media Mix has partnered with ZenithOptimedia to maximize the brand
awareness of HELIXIA™ in the highly-competitive cough remedy market.
HELIXIA™ is a brand composed of products made from only
naturally-sourced medicinal ingredients clinically proven to relieve
the symptoms of coughs and colds and that are available over the
counter. Targeting mothers with children under 12, the six-week
campaign launched November 18 is executed via Astral Out-of-Home
properties as well as Bell Media television channels.
"We are pleased to put our team's excellence and Bell Media's multiple
platforms and brands to the service of HELIXIA™ for yet another Bell
Media Mix campaign that is as targeted as it is creative," said
Michelle LaBarre, Vice-President, Bell Media Mix.
For HELIXIA™'s first appearance on TV, two 30-second messages were developed and produced as "health capsules", featuring Katrine
Paradis, mom and host of new show UN PETIT GÂTEAU À LA FOIS on Canal
Vie. She was chosen for her boundless energy and community involvement,
particularly with the Sainte-Justine Hospital for more than 10 years.
These messages will air on Canal Vie, Canal D, Séries+, and Musimax, as
well as on the youth channels VRAK TV, TÉLÉTOON, and TÉLÉTOON Rétro,
which garner excellent mother-child ratings. The campaign also includes
a sponsorship comprising of 15-second opening banners to announce the
start of a show, as well as innovative programming schedules.
The OOH component will feature a variety of executions on eight digital faces across the
Greater Montréal Area. MARK − Astral Out-of-Home's exclusive visual
optimization service − was utilized to measure and maximize the visual
attraction of the ads' key elements.
About Bell Media
With passion and an unrelenting commitment to excellence, Bell Media
creates content and builds brands that entertain, inform, engage, and
inspire audiences through the platforms of their choice. Bell Media is
Canada's premier multimedia company with leading assets in television,
radio, out-of-home advertising, and digital media. Bell Media owns 30
local television stations led by CTV, Canada's #1 television network;
34 specialty channels, including TSN and RDS, Canada's most-watched
specialty channels in English and French; four pay TV services,
including The Movie Network and Super Écran; and is managing
shareholder of premium pay-per-view service Viewers Choice Canada. Bell
Media is also Canada's largest radio broadcaster, with 107 licensed
radio stations in 55 markets across Canada. Bell Media owns Astral
Out-of-Home, one of Canada's most dynamic and innovative out-of-home
advertising companies with a network of more than 9,500 advertising
faces in Québec, Ontario and British Columbia. Bell Media also operates
more than 200 websites, delivers TV Everywhere with its innovative GO
video streaming services, including TMN GO and Bravo GO, and owns Dome
Productions Inc., a multi-platform production company. Bell Media is
part of BCE Inc. (TSX, NYSE: BCE), Canada's largest communications
company. For more on Bell Media, please visit www.bellmedia.ca.
SOURCE Bell Media
