SKECHERS USA, Inc. (NYSE:SKX) announces that two of its veteran
all-stars will remain on the team representing the high-performing men’s
Relaxed Fit® from SKECHERS footwear line. Hall of Fame quarterback Joe
Montana and billionaire entrepreneur Mark Cuban will be seen in humorous
campaigns throughout this holiday season.
Joe Montana in SKECHERS Relaxed Fit footwear (Photo: Business Wire)
Joe Montana, now signed through 2015, takes a trip to the boardwalk in
his recently wrapped SKECHERS TV ad that hits the airwaves in Spring
2014. Montana’s daughter Elizabeth also appears in the campaign
alongside her famous father. “It’s great to carry on this relationship
and I know I can keep delivering for the team,” said Montana, who began
his partnership with SKECHERS in 2010. “It was a fun experience working
with my daughter on set, and I think people will love how the finished
campaign turned out. Relaxed Fit footwear is comfortable and classic—I
love these shoes!”
Now an integral member of the SKECHERS team, Montana constantly
impresses with his unrelenting talent and ability to stay totally
relaxed under pressure—something he illustrated stopping a
crime-in-progress in his currently airing Relaxed Fit TV spot.
Renowned for owning the Dallas Mavericks and his role as a Shark on
ABC’s Shark Tank, Mark Cuban proved his value to the team in his
humorous Relaxed Fit footwear commercial about skinny jeans. On his
contract extension through 2014 Cuban noted, “I always stick with brands
I love, so I’m excited to be on this team for another year.”
“It’s thanks to Joe’s elite status and Mark’s outrageous personality
that we’ve been able to reach men who are looking for comfortable and
casual footwear,” said Michael Greenberg, president of SKECHERS.
“Relaxed Fit from SKECHERS has been a huge success for us, so keeping
Joe and Mark on board was a no-brainer. They’re both an integral
component of our plans moving forward.”
Relaxed Fit from SKECHERS footwear offers fashionable appeal with a
spacious design that features a roomier fit, a unique Skechers Memory
Foam footbed and instant comfort. The men’s footwear line is available
in SKECHERS retail stores as well as department and footwear stores
around the globe.
About SKECHERS USA, Inc.
SKECHERS USA, Inc., based in Manhattan Beach, California, designs,
develops and markets a diverse range of lifestyle footwear for men,
women and children, as well as performance footwear for men and women.
SKECHERS footwear is available in the United States via department and
specialty stores, Company-owned SKECHERS retail stores and its
e-commerce website, and in over 100 countries and territories through
the Company’s international network of subsidiaries in Canada, Brazil,
Chile, Japan, and across Europe, as well as through joint ventures in
Asia and distributors around the world. For more information, please
visit www.skechers.com,
and follow us on Facebook (www.facebook.com/SKECHERS)
and Twitter (twitter.com/SKECHERSUSA).
This announcement contains forward-looking statements that are made
pursuant to the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995. These forward-looking statements include,
without limitation, the Company’s future financial results and
operations, its development of new products, future demand for its
products and growth opportunities, and its planned advertising and
marketing initiatives. Forward-looking statements can be identified by
use of forward-looking language such as “believe,” “anticipate,”
“expect,” “estimate,” “intend,” “plan,” “project,” “will be,” “will
continue,” “will result,” “could,” “may,” “might,” or any variations of
such words with similar meanings. Any such statements are subject to
risks and uncertainties that could cause actual results to differ
materially from those projected in forward-looking statements. Factors
that might cause or contribute to such differences include the
resignation of the Company’s former independent registered public
accounting firm, and its withdrawal of its audit reports with respect to
certain of the Company’s historical financial statements; international,
national and local general economic, political and market conditions
including the ongoing global economic slowdown and market instability;
entry into the highly competitive performance footwear market;
sustaining, managing and forecasting costs and proper inventory levels;
losing any significant customers, decreased demand by industry retailers
and cancellation of order commitments due to the lack of popularity of
particular designs and/or categories of products; maintaining brand
image and intense competition among sellers of footwear for consumers;
anticipating, identifying, interpreting or forecasting changes in
fashion trends, consumer demand for the products and the various market
factors described above; sales levels during the spring, back-to-school
and holiday selling seasons; and other factors referenced or
incorporated by reference in the Company’s annual report on Form 10-K
for the year ended December 31, 2012 and its quarterly report on Form
10-Q for the three months ended September 30, 2013. The risks included
here are not exhaustive. The Company operates in a very
competitive and rapidly changing environment. New risks emerge from time
to time and the companies cannot predict all such risk factors, nor can
the companies assess the impact of all such risk factors on their
respective businesses or the extent to which any factor, or combination
of factors, may cause actual results to differ materially from those
contained in any forward-looking statements. Given these risks and
uncertainties, you should not place undue reliance on forward-looking
statements as a prediction of actual results. Moreover, reported results
should not be considered an indication of future performance.
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