New State Farm® survey reveals concerns about aggressive driving around
the winter holidays
AURORA, ON, Dec. 3, 2013 /CNW/ - While it may be the season to be jolly,
Canadians report seeing drivers demonstrate more naughty than nice
behaviour during the winter holiday season, this according to a recent
State Farm and KRC Research online survey.
More than half (54 per cent) of Canadians surveyed witnessed aggressive
driving during the winter holidays, with 32 per cent of this group
seeing aggressive driving most often during Christmas. Comparatively,
only 44 per cent of Canadians reported seeing aggressive driving during
summer holidays.
Regardless of the reasons, Canadians recognize that aggressive driving
during the holidays is reality for themselves as well. The survey
revealed over half (55 per cent) of drivers admit they have adverse
emotions while behind the wheel during the winter holidays. As well,
three in 10 Canadian drivers say they are more likely to engage in
aggressive driving during the holiday season.
"These new findings reinforce how important it is to keep safety top of
mind when driving every day, but especially during increased travel
times like the winter holidays," says Chris Mullen, Director of
Technology Research at State Farm. "Both negative and positive emotions
can affect the way drivers behave and it's vital to focus on the road
and practice safe driving behaviours."
Survey Key Findings
-
Thirty two percent of younger drivers (ages 18-29), 28 per cent of
middle aged drivers (ages 30-49) and parents (30 per cent) were
significantly more likely to report being provoked or engage in
aggressive driving around the major winter holidays compared to only 9
per cent of older drivers (ages 50 and older) and non-parents (15 per
cent). Over half (56 per cent) of Canadian drivers say adverse emotions
have negatively impacted their driving in recent months, with the
leading cause to drivers being stress (26 per cent) and being hurried
(26 per cent)
-
Over three in five (61 per cent) Canadian drivers indicate they have
experienced some form of aggressive driving six times or more in recent
months
-
Fifty-four per cent of Canadian drivers say men are nearly seven times
more likely to engage in aggressive driving when compared to women
(eight per cent)
-
Canadians are most likely to get agitated at situations that make them
late or change plans. The top situations likely to make drivers
agitated are traffic jams (61 per cent), when they are running late (56
per cent), road closures or construction (52 per cent) and a busy
parking lot (35 per cent)
What is Considered Naughty Driving?
Naughty - or aggressive - driving can include speeding, running red
lights, tailgating, weaving in and out of traffic and failing to yield
right of way, among other behaviours, according to Transport Canada.
How to be Nice on the Road
Whether drivers are guilty of aggressive driving or have been on the
receiving end of it, State Farm encourages drivers to be nicer during
the holiday season by taking control when they can:
-
Control your behaviour on the road. Research has shown excessive speed increases the risk of collisions,
injury and death, and 29 per cent of crashes at signalized
intersections were caused by a driver violating a red light (Traffic Injury Research Foundation).
-
Control your emotions. Recognize it's not personal and it's not a race. It's important to get
out of the way of an aggressive driver but also to give drivers the
benefit of the doubt.
-
Understand driving conditions before setting out. Plan extra time to get to your destination to account for weather
conditions, heavy traffic or parking lot congestion. If available, use
public transportation when expecting inclement weather or heavy traffic
times.
Additional Materials
For additional information and tips to avoid aggressive driving, visit http://st8.fm/9IA
For additional information and tips to keep you and your family safe on
the road this holiday season, visit http://st8.fm/fx2.
For a report showing key statistics, please visit: http://files.newswire.ca/1277/STSurvey.pdf
For tips on how to help counter aggressive driving, please visit: http://files.newswire.ca/1277/STTips.pdf
For an infographic of key results, please visit: Flickr
For related images, please visit: Flickr
About the Study
The study was an online survey designed and conducted by KRC Research on
behalf of State Farm from October 25 to November 3, 2013. In all,
1,050 drivers among a demographically representative Canada sample of
adults 18 years of age and older were surveyed. All respondents were
required to have a valid Canadian driver's licence to participate in
the survey. This online survey is not based on a probability sample
and therefore no estimate of theoretical sampling error can be
calculated.
About State Farm®
State Farm and its affiliates are the largest provider of car insurance
in the U.S. and is a leading insurer in Canada. In addition to
providing auto insurance quotes, their 17,800 agents and more than
65,000 employees serve 81 million policies and accounts - more than 79
million auto, home, life and health policies in the United States and
Canada, and nearly 2 million bank accounts. Commercial auto insurance,
along with coverage for renters, business owners, boats and
motorcycles, is also available. State Farm Mutual Automobile Insurance
Company is the parent of the State Farm family of companies. State Farm
is ranked No. 43 on the Fortune 500 list of largest companies. For more
information, please visit www.statefarm.com or in Canada www.statefarm.ca.
About KRC Research
KRC Research is a full-service research firm that specializes in the
kind of research needed for effective communications—communications
that reach, engage and persuade. A unit of the Interpublic Group of
Companies (NYSE: IPG), KRC Research offers the quality and custom service of a small firm
along with the reach of a global organization. For over 30 years, KRC
Research has worked on behalf of corporations, governments,
not-for-profits and the communications firms that represent them.
Staffed with market research professionals from the worlds of political
campaigns, consumer marketing, journalism and academia, we are
flexible, practical, creative, knowledgeable and fast, combining
sophisticated research tools with real-world communications experience.
For more information, visit www.krcresearch.com
SOURCE State Farm
PDF available at: http://stream1.newswire.ca/media/2013/12/03/20131203_C7033_DOC_EN_34250.pdf
PDF available at: http://stream1.newswire.ca/media/2013/12/03/20131203_C7033_DOC_EN_34251.pdf
