Danielle Bradbery, the 17-year-old singing sensation and recent winner
of Season 4 of NBC’s The Voice, has been named the new face of
SKECHERS, and will appear in the Company’s global marketing and social
media campaigns through 2015. Bradbery will make her first appearance in
the Spring 2014 television and print ad campaign of charitable footwear
line BOBS from SKECHERS, which recently passed its six-million-pair
donation milestone.
Danielle Bradbery, winner of The Voice season 4, is the new face of BOBS from SKECHERS. (Photo: Business Wire)
“Danielle [Bradbery] is a breakout star, and we’re thrilled to have
SKECHERS at the starting gate of her incredible career,” began Michael
Greenberg, president of SKECHERS. “With a Top 20 hit under her belt,
she’s clearly talented and definitely one to watch. We see the same
massive potential in Danielle as we did in Carrie Underwood when we
signed her several years ago, and we are excited to be a part of
Danielle’s career from the start.”
"This has been an incredible year – I never thought I would have a
record deal so quickly and appear in campaigns for SKECHERS,” said
Danielle Bradbery, who is the youngest winner in the history of The
Voice. “BOBS shoes have helped so many children in need with their
donation program and I love the fact that it really is a simple way for
anyone to give back. There is so much need out there and it’s wonderful
to be part of such a positive movement that impacts people’s lives.”
“More than ever, today’s teens want to do good and be part of something
bigger,” said Greenberg. “We think that Danielle’s youth, energy and
commitment will be inspirational to young women, and that our successful
and meaningful BOBS charity line is the perfect pairing.”
Having racked more iTunes hits than any singer in The Voice
history, Bradbery has spent much of 2013 in the spotlight: charting in Billboard’s
Hot Country Songs Top 20 with The Heart of Dixie in July;
appearing everywhere from Rolling Stone magazine to People’s
Ones to Watch party; and launching her debut album on November 25th
with Big Machine Label Group. She is also performing at major country
concerts, joining Brad Paisley on his “Beat This Summer Tour.”
Since its debut, BOBS has taken center stage as one of the
world’s most successful charity footwear brands. SKECHERS gives new
shoes to children in need when people purchase BOBS, and the Company has
already donated more than six million pairs to communities across the
United States and worldwide. Now a year-round collection of casual,
sporty and comfort styles for women, men and kids, BOBS is available in
stores nationwide and select global markets. For more information,
follow BOBS on Facebook (facebook.com/BOBSfromSkechers) and Twitter
(twitter.com/BOBS_Skechers).
About SKECHERS USA, Inc.
SKECHERS USA, Inc. (NYSE:SKX), based in Manhattan Beach, California,
designs, develops and markets a diverse range of lifestyle footwear for
men, women and children, as well as performance footwear for men and
women. SKECHERS footwear is available in the United States via
department and specialty stores, Company-owned SKECHERS retail stores
and its e-commerce website, and in over 100 countries and territories
through the Company’s international network of subsidiaries in Canada,
Brazil, Chile, Japan, and across Europe, as well as through joint
ventures in Asia and distributors around the world. For more
information, please visit www.skechers.com,
and follow us on Facebook (www.facebook.com/SKECHERS)
and Twitter (twitter.com/SKECHERSUSA).
This announcement contains forward-looking statements that are made
pursuant to the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995. These forward-looking statements include,
without limitation, the Company’s future financial results and
operations, its development of new products, future demand for its
products and growth opportunities, and its planned advertising and
marketing initiatives. Forward-looking statements can be identified by
the use of forward looking language such as “believe,” “anticipate,”
“expect,” “estimate,” “intend,” “plan,” “project,” “will be,” “will
continue,” “will result,” “could,” “may,” “might,” or any variations of
such words with similar meanings. Any such statements are subject to
risks and uncertainties that could cause actual results to differ
materially from those projected in forward-looking statements. Factors
that might cause or contribute to such differences include the
resignation of the Company’s former independent registered public
accounting firm, and its withdrawal of its audit reports with respect to
certain of the Company’s historical financial statements; international,
national and local general economic, political and market conditions
including the ongoing global economic slowdown and market instability;
entry into the highly competitive performance footwear market;
sustaining, managing and forecasting costs and proper inventory levels;
losing any significant customers, decreased demand by industry retailers
and cancellation of order commitments due to the lack of popularity of
particular designs and/or categories of products; maintaining brand
image and intense competition among sellers of footwear for consumers;
anticipating, identifying, interpreting or forecasting changes in
fashion trends, consumer demand for the products and the various market
factors described above; sales levels during the spring, back-to-school
and holiday selling seasons; and other factors referenced or
incorporated by reference in the Company’s annual report on Form 10-K
for the year ended December 31, 2012 and its quarterly report on Form
10-Q for the three months ended September 30, 2013. The risks included
here are not exhaustive. The Company operates in a very
competitive and rapidly changing environment. New risks emerge from time
to time and the companies cannot predict all such risk factors, nor can
the companies assess the impact of all such risk factors on their
respective businesses or the extent to which any factor, or combination
of factors, may cause actual results to differ materially from those
contained in any forward-looking statements. Given these risks and
uncertainties, you should not place undue reliance on forward-looking
statements as a prediction of actual results. Moreover, reported results
should not be considered an indication of future performance.
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Copyright Business Wire 2013