(NASDAQ:AMZN) – Amazon today announced that its Frustration-Free
Packaging initiative, a multi-year effort to liberate products from
hermetically sealed clamshell cases and plastic-coated steel-wire ties,
now offers over 200,000 items, up from 19 when the initiative was
launched five years ago. In an effort to alleviate the frustration many
people experience when opening toys and electronics, Amazon works with
leading manufacturers to deliver products inside smaller, easy-to-open,
recyclable cardboard boxes that reduce the overall amount of packaging
used while still protecting what’s inside.
“We’ve all experienced the frustration of trying to remove a product
from nearly impenetrable packaging like plastic clamshell cases and
products bound by dozens of wire ties,” said Jeff Bezos, founder and CEO
of Amazon.com. “We’ve worked with both manufacturers and customers to
design Frustration-Free Packaging that is easy-to-open, protects the
product and reduces waste. We now have more than 2,000 manufacturers in
the program.”
Launched in 2008 with 19 products, participation in the initiative has
grown from 4 to over 2,000 manufacturers, including Fisher-Price,
Mattel, Unilever, Seventh Generation, Belkin, Victorinox Swiss Army,
Logitech and many more. To date, Amazon has shipped over 75 million
Frustration-Free items to 175 countries.
Amazon Frustration-Free Packaging also reduces waste for customers. So
far, Frustration-Free Packaging has:
-
Eliminated 58.9 million square feet of cardboard
-
Removed 24.7 million pounds of packaging
-
Reduced box sizes by 14.5 million cubic feet
Amazon customers have helped guide the program with their ratings and
feedback on product packaging. This advice has been the driving force
behind hundreds of packaging improvements each year. Here’s what
customers are saying about Frustration-Free Packaging:
“Amazon, if I could, I would seriously make out with you right now.
Yes, I said it.”
“The old frustration full packaging took scissors and blood and sweat
to open. The new way is perfect! Pull cardboard tab, open envelope,
memory card in hand.”
“I am a huge fan of Amazon Frustration Free Packaging…Thank you for
offering packaging that allows me to access my purchases without
endangering myself.”
“This was the best packaged item I've ever received from Amazon. No
extra box, no frills. Just stick the sticker on the box and go. Way to
be sustainable folks!”
This holiday season, customers can make gift opening a pain-free
experience by shopping for products in Frustration-Free Packaging by
visiting www.amazon.com/frustration-free.
Vendors interested in participating in the Frustration-Free Packaging
initiative can learn more at Amazon’s
Vendor Central.
About Amazon.com
Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle,
opened on the World Wide Web in July 1995 and today offers Earth’s
Biggest Selection. Amazon.com, Inc. seeks to be Earth’s most
customer-centric company, where customers can find and discover anything
they might want to buy online, and endeavors to offer its customers the
lowest possible prices. Amazon.com and other sellers offer millions of
unique new, refurbished and used items in categories such as Books;
Movies, Music & Games; Digital Downloads; Electronics & Computers; Home
& Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health &
Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web
Services provides Amazon’s developer customers with access to
in-the-cloud infrastructure services based on Amazon’s own back-end
technology platform, which developers can use to enable virtually any
type of business. Kindle Paperwhite is the world’s best-selling and most
advanced e-reader. It features new display technology with higher
contrast, the next generation built-in light, a faster processor, the
latest touch technology, and exclusive new features designed from the
ground up for readers. Kindle, the lightest and smallest Kindle,
features improved fonts and faster page turns. The new Kindle Fire HDX
features a stunning exclusive 7” or 8.9” HDX display, a quad-core 2.2
GHz processor, 2x more memory, and 11 hours of battery life, as well as
exclusive new features of Fire OS 3.0 including X-Ray for Music, Second
Screen, Prime Instant Video downloads, and the revolutionary new Mayday
button. The all-new Kindle Fire HD includes an HD display,
high-performance processor and dual speakers at a breakthrough price.
Amazon and its affiliates operate websites, including www.amazon.com,
www.amazon.co.uk,
www.amazon.de,
www.amazon.co.jp,
www.amazon.fr,
www.amazon.ca,
www.amazon.cn,
www.amazon.it,
www.amazon.es,
www.amazon.com.br,
www.amazon.in,
www.amazon.com.mx,
and www.amazon.com.au.
As used herein, “Amazon.com,” “we,” “our” and similar terms include
Amazon.com, Inc., and its subsidiaries, unless the context indicates
otherwise.
Forward-Looking Statements
This announcement contains forward-looking statements within the meaning
of Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange Act of 1934. Actual results may differ significantly
from management's expectations. These forward-looking statements involve
risks and uncertainties that include, among others, risks related to
competition, management of growth, new products, services and
technologies, potential fluctuations in operating results, international
expansion, outcomes of legal proceedings and claims, fulfillment and
data center optimization, seasonality, commercial agreements,
acquisitions and strategic transactions, foreign exchange rates, system
interruption, inventory, government regulation and taxation, payments
and fraud. More information about factors that potentially could affect
Amazon.com's financial results is included in Amazon.com's filings with
the Securities and Exchange Commission, including its most recent Annual
Report on Form 10-K and subsequent filings.
Copyright Business Wire 2013