GlassesOff Inc. (OTCBB:GLSO), a neuroscience technology company, today
announced the official launch of its innovative iPhone application
GlassesOff™. The GlassesOff mobile app aims to eliminate the
dependency on reading glasses of people over the age of 40 who
experience natural age-related changes in their near vision sharpness.
GlassesOff targets the large population of people who experience the
inevitable natural age-related changes in reading abilities, usually
starting at the age of 40. It is estimated that more than one billion
people worldwide and about 100 million in the U.S. alone experience such
age-related changes, with these numbers expected to rise significantly
through 20501.
The GlassesOff app is the result of years of advanced scientific
research, resulting in several breakthroughs in the field of
neuroscience. To complete the program, users need to spend just 12-15
minutes per day, three times a week, for about three months. The
application will initially be available for iOS operated devices
(iPhone/iPad/iPod) and is expected to be available for Android operated
devices during the early months of 2014.
Extensive scientific studies have demonstrated the efficacy of the
GlassesOff program. In a study carried out at the University of
California at Berkeley, all subjects who completed the GlassesOff
program were able to read standard newspaper font size without the use
of reading glasses, while improving their “Eye Age” by an average of 8.6
years. The results of this study were published in Nature’s prestigious
scientific publication, Scientific Reports2.
“Traditionally, near distance reading improvement solutions were limited
to optical corrections such as glasses, contact lenses and refractive
surgery. However, human vision performance is in fact limited by two
factors: the quality of an image captured by the eye and the image
processing capability of the brain as it interprets such images,” said
Nimrod Madar, CEO of GlassesOff Inc.
Mr. Madar continued, “GlassesOff's innovative solution is designed to
improve reading by enhancing the image processing function of the visual
cortex, demonstrating the amazing potential of the human brain. We
created this app because we wanted to empower people who experienced
natural age-related changes in reading ability to take control of their
vision and improve their quality of life. Our personalized app
constantly adapts according to users’ progress, with the ultimate goal
of freeing them from dependency on magnifying devices such as reading
glasses.”
The GlassesOff app is free to download from the App Store and offer
users access to a vision evaluation and the first segment of the
GlassesOff program. After Using the GlassesOff app for approximately two
weeks, users will be given the option to subscribe to the full version,
which includes additional advanced segments, for $59.99. However, during
the launch, subscriptions will be offered at a special price of just
$9.99.
For further information visit www.glassesoff.com
About GlassesOff™
GlassesOff Inc. (OTCBB:GLSO) is a public company developing and
commercializing next generation vision sharpness applications.
GlassesOff has developed a proprietary, patent-protected technology
platform to improve near vision sharpness, by improving the image
processing function in the visual cortex of the brain, without changing
the optical characteristics of the eye. The GlassesOff™
product aims to eliminate the dependency on reading glasses of people
over the age of 40 who experience natural age-related changes in their
near vision sharpness. The GlassesOff™ product is expected to
be sold initially as an iPhone/iPad app, and was named one of the top
Emerging Breakthroughs in Science and Technology for 2013 by Reader’s
Digest Magazine.
Safe Harbor Statement: This press release contains
forward-looking statements, which may be identified by words such as
“expects,” “plans,” “projects,” “will,” “may,” “anticipates,”
“believes,” “should,” “would,” “intends,” “estimates,” “suggests,” “has
the potential to” and other words and phrases of similar meaning,
including statements regarding the results of effectiveness of
GLASSESOFF’s applications. Investors are cautioned that
forward-looking statements involve risks and uncertainties that may
affect GLASSESOFF’s business and prospects, including the risks that
GLASSESOFF may not succeed in generating any revenues or developing any
commercial products, that the products may not achieve the expected
results or effectiveness, and other risks and uncertainties that may
cause results to differ materially from those set forth in the
forward-looking statements. In addition to the risk factors described
above, investors should consider the economic, competitive,
governmental, technological and other factors discussed in GLASSESOFF’s
filings with the Securities and Exchange Commission. The
forward-looking statements contained in this press release speak only as
of the date the statements were made, and we do not undertake any
obligation to update forward-looking statements, except as required
under applicable law.
1 Holden, B. A. et al. Archive of Ophthalmology 126,
1731–1739 (2008).
2 http://www.glassesoff.com/the-science/science-for-experts/
Copyright Business Wire 2013