PHOENIX, Dec. 16, 2013 /PRNewswire/ -- New Media Insight Group, Inc. ("New Media" or "the Company") (OTCBB: NMED), a leader in mobile payments, announced today that the Desert Trails Elementary School Parent Teacher Organization ("PTO") has agreed to use branded mCards to raise funds for school activities starting in 2014. The Phoenix, Arizona-based school will receive 1.5% of purchases made with the branded mCards in addition to any donations made from selected merchants who accept the mobile payment solution.
New Media Insight Group estimates that the Desert Trails Elementary School PTO could generate an additional $20,000 per year for the school through the use of mCards. Transaction data can be collected and analyzed from mCards, which will allow the Desert Trails Elementary School PTO (and any other non-profit organization) to track donation programs and customize them to maximize their potential benefits.
mCards are one of the only mobile payment solutions on the market today that do not require specialized hardware. Any merchant who accepts MasterCard can accept payment from a mCard with a simple sign-up process. Similar to a branded physical credit card, mCards will be emblazoned with the logo of the organization they support.
"Every school in the United States faces challenges with growing their fundraising programs and finding new sources of revenue," said Michael Palethrope, CEO of New Media Insight Group. "mCards address these issues, allowing supporters to donate just by making everyday purchases while also helping local merchants by creating loyalty programs that drive repeat customers."
Any school or non-profit can easily set up mCards to help raise additional funds. For more information, please visit: http://newmediainsights.com/for-non-profits.html.
About New Media Insight Group
New Media Insight Group (OTCBB: NMED) is an innovative mobile payments company. New Media Insight recently launched mCards, a system that allows merchants to accept mobile payments without any additional hardware other than an existing terminal that takes MasterCard. New Media Insight is employing a grassroots strategy to increase mCards adoption, focusing its efforts on building alliances with non-profits that already have strong relationships with merchants.
Investor Contacts:
KCSA Strategic Communications
Phil Carlson / Brad Nelson
212-896-1233 / 1217
pcarlson@kcsa.com / bnelson@kcsa.com
SOURCE New Media Insight Group, Inc.