Today, Starbucks Coffee Company® (NASDAQ:SBUX) introduced Starbucks Gift
Cards at select locations in Mainland China. Starbucks Cards can be
purchased in three unique design themes, including Thank You, Kind
Regards and Happy Lunar New Year.
Timed to the launch of the Starbucks Gift Card in China, Starbucks is also offering a Lunar New Year Gift Card in participating Starbucks stores in the U.S. The Card celebrates the joyfulness and self-reliance of the horse, this year's honored animal of the Lunar New Year. (Photo: Business Wire)
“The Lunar New Year is a time when family and friends gather to meet,
connect and share stories,” said Belinda Wong, president, Starbucks
China. “The Card is a convenient way for customers to recognize special
people in their lives in a meaningful way and give the gift of
Starbucks® coffee. It’s the perfect gift for this, and any, occasion,
and can be used at our stores in Mainland China year-round.”
Since the Starbucks Card launched 12 years ago, $16 billion (U.S.
dollars) has been loaded on more than 450 million cards in 27 countries
worldwide (as of Sept. 30, 2013).
“The Starbucks Card has become a symbol of appreciation and human
connection around the world,” said Adam Brotman, chief digital officer
for Starbucks. “We are thrilled to be able to now offer Starbucks Cards
to our customers in China.”
Timed to the launch of the Starbucks Gift Card in China, Starbucks is
also offering a Lunar New Year Gift Card in participating Starbucks
stores in the U.S. The Card celebrates the joyfulness and self-reliance
of the horse, this year’s honored animal of the Lunar New Year.
*The Starbucks Gift card is not available in
Shanghai, Zhejiang and Jiangsu at this time.
**The Starbucks Gift Card cannot be exchanged for
cash or used to purchase cash voucher coupons.
About Starbucks Coffee Company
Since 1971, Starbucks Coffee Company has been committed to ethically
sourcing and roasting high-quality arabica coffee. Today, with
stores around the globe, the company is the premier roaster and retailer
of specialty coffee in the world. Through our unwavering commitment to
excellence and our guiding principles, we bring the unique Starbucks
Experience to life for every customer through every cup. To share in
the experience, please visit us in our stores or online at www.starbucks.com.
Members of the media can engage with Starbucks online at news.starbucks.com
or through Twitter at @StarbucksNews.
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Copyright Business Wire 2014