- Collin will lead Bell Media Sales' marketing strategy and B2B
relationships in English Canada -
To tweet this release: bit.ly/1hqz3QI
TORONTO, Jan. 6, 2014 /CNW Telbec/ - Luc Sabbatini, President, Bell
Media Sales, announced today the appointment of Lucy Collin as
Vice-President, Marketing and Innovation - Integrated Sales for English
Canada. Reporting to Sabbatini, Collin will oversee the marketing
strategy for Bell Media Sales, as well as advise on Bell Media Sales'
brand execution.
"Marketing and innovation are at the core of our integrated sales team's
strategy, and having a highly skilled professional like Lucy join our
ranks will help solidify our business vision," said Sabbatini. "Her
great knowledge of the industry in English Canada will be of benefit to
clients across all of our platforms - TV, Radio, OOH, and Digital, as
well as Bell Media Mix."
In her new capacity, Collin will leverage her creativity and network of
business relationships to develop leading-edge strategies and
initiatives to strengthen the position of Bell Media Sales as the
leader of a constantly-evolving industry. She will also be responsible
for trade sponsorship and advertising initiatives in English Canada. To
serve advertisers on a national scale, Collin will work hand-in-hand
with Nathalie Doré, Vice-President, Marketing and Innovation -
Integrated Sales for the Bell Media Sales team in Québec.
"Bell Media's innovative multiplatform vision is perfectly suited for my
approach to marketing," said Collin. I am thrilled to be a part of this
passionate team, and look forward to contributing my experience and
skills to achieve their mission."
Lucy Collin has a very successful track record that spans many years in
the marketing and advertising industries. In 2006, she joined the trade
publication Marketing magazine and became its publisher in 2010. Prior to that, she held
management positions in sales and marketing for a number of respected
media companies, including CBC and Corus Entertainment. She is highly
engaged in the industry and sits on the boards of the Broadcast
Research Council of Canada, the Canadian Advertising Museum, and the
30th anniversary gala of the National Advertising Benevolence Society
(NABS), among other organizations.
About Bell Media
With passion and an unrelenting commitment to excellence, Bell Media
creates content and build brands that entertain, inform, engage, and
inspire audiences through the platforms of their choice. Bell Media is
Canada's premier multimedia company with leading assets in television,
radio, out-of-home advertising, and digital media. Bell Media owns 30
local television stations led by CTV, Canada's #1 television network;
34 specialty channels, including TSN and RDS, Canada's most-watched
specialty channels in English and French; four pay TV services,
including The Movie Network and Super Écran; and is managing
shareholder of premium pay-per-view service Viewers Choice Canada. Bell
Media is also Canada's largest radio broadcaster, with 107 licensed
radio stations in 55 markets across Canada. Bell Media owns Astral
Out-of-Home, one of Canada's most dynamic and innovative out-of-home
advertising companies with a network of more than 9,500 advertising
faces in Québec, Ontario and British Columbia. Bell Media also operates
more than 200 websites, delivers TV Everywhere with its innovative GO
video streaming services, including TMN GO and Bravo GO, and owns Dome
Productions Inc., a multi-platform production company. Bell Media is
part of BCE Inc. (TSX, NYSE: BCE), Canada's largest communications
company. For more on Bell Media, please visit www.bellmedia.ca.
SOURCE Bell Media
