Walgreens (NYSE: WAG) (Nasdaq: WAG) is teaming up with Procter & Gamble
to help everyone “get fabulous” and achieve their own red carpet-ready
looks this awards season. At 8 p.m. ET tomorrow, Wednesday, Jan. 8, one
hour prior to the 2014 People’s Choice Awards (PCAs), Walgreens and P&G
will host a Twitter Party featuring great new ways to get fabulous using
#OnMyWay2Fab Giveaway. Participants will have the opportunity to win a
“fab bag” which will be featured during the PCAs and include $250 worth
of beauty and wellness products.
“As we ring in the new year and awards show season, it’s an ideal time
for our customers to try out a new look and find easy ways to get
fabulous,” said Shannon Curtin, Walgreens group vice president and
general merchandising manager for beauty and personal care. “As part of
our vision to be the first choice for health and daily living, we’re
committed to offering customers exciting products to help them achieve
the latest trends and styles.”
Curtin says both new and tried-and-true products can help anyone achieve
a fabulous look:
-
COVERGIRL Bombshell Lip Perfection Lipstick: Bright, gorgeous
color can transform your day and your lips. Enriched with a silk
moisturizing complex, this formula helps sustain moisture levels and
helps create soft, smooth, beautiful lips in just 7 days.
-
Studio 35 Blender Brush: The perfect tool to create a flawless
look. The foam tip utilizes an exclusive micro-pore formulation that
will not absorb too much liquid makeup, while the infused vitamin E
provides a superbly smooth surface for application.
-
Olay Ultra Moisture Body Wash: The result of over 50 years of
Olay skin science, Olay’s body washes go beyond clean to improve the
condition of skin over time. With continued use, skin becomes smooth
and beautiful.
To join the Twitter party tweet your favorite tip or question and be
sure to use #OnMyWayToFab on Wednesday, Jan. 8 at 8/7 p.m. CT.
ABOUT WALGREENS
As the nation’s
largest drugstore chain with fiscal 2013 sales of $72 billion, Walgreens
(www.walgreens.com)
vision is to be the first choice in health and daily living for everyone
in America, and beyond. Each day, Walgreens provides more than 6 million
customers the most convenient, multichannel access to consumer goods and
services and trusted, cost-effective pharmacy, health and wellness
services and advice in communities across America. Walgreens scope of
pharmacy services includes retail, specialty, infusion, medical facility
and mail service, along with respiratory services. These services
improve health outcomes and lower costs for payers including employers,
managed care organizations, health systems, pharmacy benefit managers
and the public sector. The company operates 8,197 drugstores in all 50
states, the District of Columbia, Puerto Rico and the U.S. Virgin
Islands. Take Care Health Systems is a Walgreens subsidiary that is the
largest and most comprehensive manager of worksite health and wellness
centers, provider practices, and in-store convenient care clinics, with
more than 750 locations throughout the country.
ABOUT PEOPLE’S CHOICE
Now in
its 40th year, the People’s Choice Awards continues to be the
only major awards show voted on entirely by the public for fan favorites
in music, movies and television. The People’s Choice official website at www.PeoplesChoice.com houses
the voting platform where fans determine the categories, nominees and
winners for the annual awards show. Every year, potential nominees are
determined by national ratings averages, box-office grosses, music
sales, social media presence and PeoplesChoice.com data, then vetted
through EPoll Market Research. Fred Nelson is the President of People’s
Choice, Mark Burnett and Jane Mun are the Executive Producers and the
awards show is produced by Procter & Gamble Productions, Inc. (NYSE:PG).
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