As World Cup fever grips soccer fans across the globe, Coca-Cola is
giving young players the opportunity of a lifetime: the chance to win a
trip to the Copa Coca-Cola® Soccer Camp in Brazil during the 2014 FIFA
World Cup™.
Copa Coca-Cola is an international youth soccer tournament played in 60
countries around the world. The tournament, taking place in the U.S.
starting February 22, will allow more than 4,000 teens between the ages
of 13 and 15 to get active and take part in the excitement leading up to
the 2014 FIFA World Cup™. Four players from the national championship
teams (two boys and two girls) will have the opportunity to participate
in the Copa Coca-Cola Soccer Camp in Brazil, a unique experience with
more than 150 other young players from around the world, all Copa
Coca-Cola participants of their country’s national tournament.
“Copa Coca-Cola is more than a game. It is an opportunity for teens to
be active while playing the sport they love. We want to keep inspiring
teens to lead active healthy lives, form lasting friendships and follow
their dreams. Through Copa Coca-Cola participants truly become part of
the FIFA World Cup™ fervor. It’s an amazing experience that brings
people together from all over the world,” said Alba Adamo, Group
Director of Hispanic Marketing at The Coca-Cola Company.
The free tournament is made possible with help from official partners
including McDonald’s, Walgreens and the Starwood Preferred Guest (SPG®),
the award-winning loyalty program from Starwood Hotels & Resorts
Worldwide, Inc. To participate, teens must sign-up for the tournament as
part of a five to seven-player team at www.copa.coca-cola.com
starting January 1 through February 16. The first 30 boys’ teams and 30
girls’ teams to register in each participating market will get the
opportunity to be part of Copa Coca-Cola.
“I am proud to join Coca-Cola in promoting physical activity through
soccer,” said Alex Morgan, U.S. Women’s Soccer Olympic Gold Medalist.
“Soccer has had a huge impact on my life and Copa Coca-Cola will allow
me to share my love and passion for the game with a whole new generation
of players. Coca-Cola is hosting the tournament in the U.S. at the
perfect time. The FIFA World Cup™ brings people together through their
love of soccer and Copa Coca-Cola only adds to the excitement.”
The tournament’s local phase, which begins February 22, will be held in
ten U.S. Cities: San Jose, Los Angeles, Seattle, Houston, Dallas, San
Antonio, Miami, Chicago, Atlanta and New York. The winning teams from
each local tournament will travel to Los Angeles to compete in one
national tournament April 18 - 20.
The Copa Coca-Cola national final will be a part of weekend-long
festivities, including the culmination of the global FIFA World Cup
Trophy Tour™ at StubHub Center. In anticipation of the sport’s biggest
tournament, Coca-Cola and FIFA have taken the iconic FIFA World Cup
Trophy to 88 countries around the world, and are bringing it to its 89th
and final destination with stops in four cities across the United
States. The Tour has given more than one million people around the world
the chance to experience soccer’s most coveted prize in their own
communities, getting a taste of the celebration before it heads to
Brazil.
For more information about Copa Coca-Cola, including all official rules,
please visit www.copa.coca-cola.com.
About The Coca-Cola Company
The
Coca-Cola Company (NYSE: KO) is the world's largest beverage
company, refreshing consumers with more than 500 sparkling and still brands.
Led by Coca-Cola, one of the world's most valuable and recognizable
brands, our Company's portfolio features 16 billion-dollar brands
including Diet
Coke, Fanta,
Sprite,
Coca-Cola
Zero, vitaminwater, Powerade,
Minute
Maid, Simply, Georgia and Del
Valle. Globally, we are the No. 1 provider of sparkling beverages,
ready-to-drink coffees, and juices and juice drinks. Through the world's
largest beverage distribution system, consumers in more than 200
countries enjoy our beverages
at a rate of more than 1.8 billion servings a day. With an enduring
commitment to building sustainable communities, our Company is focused
on initiatives that reduce our environmental footprint, support active, healthy
living, create a safe, inclusive work environment for our
associates, and enhance the economic development of the communities
where we operate. Together with our bottling partners, we rank among the
world's top 10 private employers with more than 700,000 system
associates. For more information, visit Coca-Cola
Journey at www.coca-colacompany.com,
follow us on Twitter at twitter.com/CocaColaCo,
visit our blog, Coca-Cola
Unbottled, at www.coca-colablog.com
or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.
Copyright Business Wire 2014