In celebration of National Hot Tea Month, Teavana today announced a
limited-time offering of Golden Dragon Yellow Tea, Teavana’s first
yellow tea, an exquisite tea long prized in China for its limited
harvest season and artisanal crafting process, available beginning
January 13.
Teavana also released survey findings that more than a third of
Americans increased their tea consumption in 2013, and more than 42
percent of Americans plan to do so in 2014. According to the survey,
young people lead the rapidly growing interest in tea among Americans,
who are most likely to prefer a green tea over other types of tea.
Special Edition Golden Dragon Yellow Tea
Golden Dragon Yellow Tea marks Teavana’s first yellow tea offering and
is celebrated as one of the rarest types of tea. “This unique tea offers
captivating high floral notes that mingle with a smooth honeyed body and
a subtle creamy, buttery finish,” said Naoko Tsunoda, director of tea
development and tea authority, Teavana. “Yellow tea has long been prized
in China for its limited harvest season and artisanal crafting process.
The name ‘yellow’ tea refers to the unique processing and slow roasting
of the tea leaves that produces a lovely, bright golden infusion color,
but the rarity of yellow tea has also associated it with the imperial
yellow worn exclusively by emperors for centuries.”
Golden Dragon Yellow Tea will be available for only a limited time at
Teavana retail and Teavana Fine Teas + Tea Bar stores beginning on Jan.
13 for the suggested retail price of $29.98 per 2 ounces. Customers who
purchase at least 2 ounces of Golden Dragon Yellow Tea will receive a
commemorative Golden Dragon Tin, while supplies last.
Survey: Tea Habits of Americans
A recent survey by Teavana found that many Americans (34 percent)
increased the amount of tea they drank in 2013, and even more (42
percent) plan on drinking more tea in 2014*. Young people make up tea's
fastest-growing group of enthusiasts, as half of those under 34 drank
more tea in 2013 than they did in the year before, and those under 34
are also more likely to drink more tea in 2014. When it comes to
selecting tea varieties, Americans are most likely to choose a green tea
(40 percent), followed by a black tea (22 percent) and herbal tea (19
percent).
About Teavana
Founded in 1997, Teavana offers new tea enthusiasts and tea connoisseurs
alike its "Heaven of Tea" retail experience where passionate and
knowledgeable "Teaologists" engage and educate them about the ritual and
enjoyment of tea. The company's mission is to establish Teavana as the
most recognized and respected brand in the tea industry by expanding the
culture of tea across the world. For more information, visit www.teavana.com.
* Teavana 2013 omnibus survey, national survey of 1,019 men and women
18+, Dec. 16-18, 2013
Copyright Business Wire 2014