Minneapolis ad agency Campbell
Mithun (NYSE:IPG) will hire its summer Lucky 13 interns by asking
for ideas to market the Hyperloop, a futuristic transportation concept unveiled
by Elon Musk in August 2013. The agency’s “Market
the Hyperloop” application challenges job seekers to showcase their
skills by generating a communications idea to help bring the Hyperloop
to life -- and adds the voice of the communications industry to the
open-source project.
“When he introduced the Hyperloop, Musk called upon ‘all members of the
community to contribute’ to development of the concept,” said Debbie
Fischer, director of human resources at Campbell Mithun. “We, too,
like to solve problems with an open architecture work process. What a
great real-world scenario for advertising professionals of the future to
tackle; we’re excited to see their ideas.”
Applicants must develop an idea to Market the Hyperloop to an audience
of their choice – engineers, investors, the business sector, consumers
(future riders) or any other group – and submit it along with a “Why my
‘Market the Hyperloop’ idea will work” letter to pitch their concept.
Campbell Mithun will review the submissions to select finalists for
interviews.
“More and more, our agency teams tackle client business challenges with
a mix of creativity and marketing science,” continued Fischer. “It’s no
accident that this Hyperloop application process requires those skills.”
Musk proposed the Hyperloop to challenge conventional thinking about
mass transportation and to encourage exploration of a way to travel at
high subsonic speeds at costs lower than high speed rail. He posted a 57-page
Alpha document outlining a proposed design and called for “iteration
of the design by various individuals and groups” to “help bring
Hyperloop from an idea to a reality.”
Campbell Mithun will share publicly the Market the Hyperloop ideas
generated by the 5-8 interns it ultimately hires to fill its Lucky 13
Internship summer positions.
Details about the application can be found at www.cmithun.com/lucky13
and via #CMLucky13
on Twitter.
The application process
Campbell Mithun announced its “Market the Hyperloop” Lucky 13 Internship
application process January 13 on www.cmithun.com/lucky13.
Applications will be accepted until 11:59 PM (CT) on February 13.
Applicants must be a college student with a graduation date between fall
2013 and summer 2015.
In 2014, five to eight interns will be hired to fill openings across the
following discipline areas: creative, account leadership, media strategy
and media negotiations; applicants who believe they’re the perfect fit
for a new kind of role may suggest a custom position.
To apply, applicants submit the following via online application:
-
URL address for the Market the Hyperloop recommendation (presented via
blog, YouTube, SlideShare, Prezi, etc. – wherever it lives on the
Internet)
-
A “Why my ‘Market the Hyperloop’ idea will work” short letter to pitch
the idea
-
Resume
Finalists will be invited to the agency for in-person interviews or
interviewed via Skype (for out-of-market applicants), and intern
selections will be announced in mid-March 2014.
About Campbell Mithun’s Lucky 13 Internship
Some believe that 13 is an unlucky number. But as Ray Mithun, co-founder
of Campbell Mithun once said, “If thirteen is unlucky for some people,
it must be lucky for someone else.” The Lucky 13 internship program
seeks those individuals who can be someone else -- those who have the
courage to go against the grain and to believe in original ideas and
creative solutions. The interns do real work for real clients, alongside
real professionals, earning a real chance to start their careers as
full-time members of the advertising community.
Since the Lucky 13 Internship launched in 2006, more than sixty young
professionals have moved through the program. In recent years, Campbell
Mithun has asked applicants to showcase their smarts via the application
process itself, which has been based on real-world marketing scenarios
including “Dear new owners of Twinkies” (2013) and a process asking
applicants to “Apply via 13 Tweets” (2011/2012).
About Campbell Mithun (NYSE: IPG)
Since its founding in 1933, Campbell
Mithun has established a brand-building reputation in the consumer
packaged goods, retail, healthcare, financial services and
telecommunications sectors and serves clients including General Mills,
Land O’Lakes, Chipotle, Schwan’s, Popeyes, Toro and Wellmark. Its
Compass Point Media unit, established in 1976, makes connections in all
the right places with strategists and negotiators who maximize media
impact and minimize costs for both media-only and shared Campbell Mithun
clients.
Campbell Mithun has created client marketplace success for 81 years
guided by Ray Mithun’s founding philosophy: create client success by
making Everything
Talk at each point of customer contact.
Websites: www.cmithun.com;
www.cmithun.com/lucky13
Copyright Business Wire 2014