Clear
Channel Airports, a division of Clear
Channel Outdoor (NYSE:CCO), announced today that it recently
launched a new indoor digital media network for Philadelphia
International Airport (PHL) and signed on a number of major brands to
use its state-of-the-art network to better engage with travelers passing
through the city. Featuring 35 advanced digital components, Clear
Channel Airports’ media solution features eco-friendly digital
technology, including two 15’ video walls; 8 vertical column displays
that allow for synchronized digital content to accompany passengers
along the highest traffic corridor in the airport; and twenty-five 70”
screens running throughout the concourses and bag-claim areas.
Clear Channel Airport’s best-in-class digital media solution enhances
the passenger experience while allowing advertisers and sponsors to
connect with millions of travelers in even more valuable and compelling
ways and offers a powerful new advertising platform that delivers
messages from local and national brands to large numbers of sought-after
business and leisure decision-makers. In the last three months, US
Airways, Radisson Blu Hotels & Resorts, Barracuda Networks, Saint
Joseph’s University and the Philadelphia Museum of Art have all
participated in the new digital network.
“Philadelphia International is among the first airports in the U.S. to
introduce synchronized digital content to its advertising and passenger
engagement program,” said John Moyer, senior vice president, airport
development, Clear Channel Airports. “This digital media network will
offer prolonged and direct exposure, allowing brands and products to
engage travelers as they move around the terminals.”
The new technology installations are part of a seven-year contract
awarded to Clear Channel Airports by the City of Philadelphia last year.
Clear Channel Airports has been providing advertising and marketing
programs at Philadelphia International Airport since 2006.
About Clear Channel Airports
Dedicated to airport advertising for more than 37 years, Clear
Channel Airports is the premier innovator of contemporary display
concepts. The Company, a division of Clear Channel Outdoor Holdings,
Inc. (NYSE:CCO), one of the world's largest outdoor advertising
companies, currently operates more than 280 airport programs across the
globe and has a presence in 32 of the top 50 U.S. markets with major
airports. More information can be found on Clear Channel Airports and
Clear Channel Outdoor by visiting www.clearchannelairports.com
and www.clearchanneloutdoor.com.
About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc., (NYSE:CCO) one of the world’s
largest outdoor advertising companies, reaches approximately 141 million
people in the United States and approximately 374 million
internationally, with more than 600,000 displays in over 40 countries
across five continents, including 48 of the 50 largest markets in the
United States. Clear Channel Outdoor Holdings offers many types of
displays across its global platform to meet the advertising needs of its
customers. This includes a growing digital platform that now offers over
1,000 digital displays across 37 U.S. markets. Clear Channel
International operates in 30 countries across Asia, Australia and Europe
in a wide variety of formats.
Follow us on twitter: @CCOutdoorNA
Like us on Facebook: https://www.facebook.com/CCOutdoor
Join our LinkedIn
Group
Certain statements in this release constitute “forward-looking
statements” within the meaning of the Private Securities Litigation
Reform Act of 1995. Such forward-looking statements involve known and
unknown risks, uncertainties and other factors which may cause the
actual results, performance or achievements of the Company to be
materially different from any future results, performance or
achievements expressed or implied by such forward-looking statements.
Copyright Business Wire 2014