Clear
Channel Outdoor (NYSE:CCO) is the new advertising media provider for
the highly trafficked South
Station in Boston and began servicing clients at the turn of the New
Year. Comprised of 40,000 square feet of commuter space, South Station
is the largest train station in New England and one of Boston’s two
major transportation hubs.
At launch, the South Station media portfolio represented by Clear
Channel Outdoor includes 75 impactful ad displays and two captivating
digital screens all positioned to deliver immersive brand experiences
with local and national businesses.
Located in the heart of Boston's major business district, South Station
is a restored historic landmark and acts as the major downtown commuter
rail station. It serves four million visitors monthly throughout the
greater Boston Metro area and is a major hub for the Massachusetts Bay
Transportation Authority’s “T” (Boston's primary public transportation
system). Additionally, South Station is a main stop for Amtrak's
Northeast Regional service.
The Boston region plays host to over 22.9 million tourists a year, while
also being home to a population of over 5 million, making it the seventh
largest Designated
Market Area (DMA) in the country. With a significant population of
highly-educated, financially successful residents, it makes for a
desirable demographic mix to advertisers. Boston is also recognized as
the top ranked digital city by eRepublics’s
Center for Digital Government and the Digital Cities Program.
Adding South Station to our already robust portfolio of assets in Boston
will amplify our clients’ ability to reach consumers and tourists in a
city known as an international center for higher education, medicine,
finance and professional services,” said Suzanne Grimes, president and
COO, Clear Channel Outdoor – North America.
In the last month, Clear Channel Outdoor also added four new digital
bulletins along Rt. 9 in Westborough, Massachusetts, allowing the
company even greater leverage in helping businesses reach impressionable
and affluent commuters and tourists approaching South Station.
Using Clear Channel Outdoor’s digital technology, the company and the
Massachusetts Emergency Management Agency collaborate to provide
emergency alerts to residents and visitors in dangerous circumstances
like ice storms. The company’s digital billboards were also pivotal in
the hours and days after the Boston Marathon bombing, first advising
runners and family members to avoid Copley Square and then later
supporting the manhunt for the bombers in conjunction with the FBI.
“Boston has a robust and highly-travelled public transportation
infrastructure, including South Station,” said Stephen Ross, president &
general manager, Clear Channel Outdoor -- Boston. “Our media in South
Station will help brands make valuable impressions on commuters and
tourists at critical moments, during transit dwell time that allows for
deeper brand engagement. We are also a proud partner to the City’s and
State’s efforts to enhance safety in our communities through use of our
digital media.”
About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc., (NYSE:CCO) is one of the
world’s largest outdoor advertising companies, with more than 750,000
displays in over 40 countries across five continents, including 48 of
the 50 largest markets in the United States. Clear Channel Outdoor
Holdings offers many types of displays across its global platform to
meet the advertising needs of its customers. This includes a growing
digital platform that now offers over 1000 digital billboards across 37
U.S. markets. Clear Channel Outdoor Holdings’ International segment
operates in nearly 30 countries across Asia, Australia, Europe and Latin
America in a wide variety of formats.
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Copyright Business Wire 2014