D&B (NYSE:DNB), the world's leading source of commercial information and
insight on businesses, and FirstRain, a leading provider of customer
insights for the enterprise, today announced a partnership to deliver a
ground-breaking solution combining structured and unstructured business
data and analytics. The solution will provide a 360-degree view of a
company that unifies relevant social content with D&B’s leading
commercial content in a simple and seamless manner that is easy to use
and integrate into business applications, in near real time.
“As we continuously look for opportunities to strengthen our position as
the market leader in B2B data intelligence, finding and identifying
solutions that solve unmet customer needs is crucial to our success,”
said Laura Kelly, Chief Product Officer, D&B. “The relationship with
FirstRain will enable our customers to receive up-to-the-minute insights
on prospects, customers, competitors and key markets, especially in
today’s social age where companies have immediate needs for deep
insight. FirstRain’s company and industry social analytics combined with
D&B’s world-class structured data gives customers advanced warning of
sales and growth opportunities in their markets, when and where they
need it.”
Under a long-term strategic agreement, FirstRain provides D&B with
customer and market intelligence, which D&B delivers through its world
class solutions. The agreement with Silicon Valley-based FirstRain, an
emerging leader in big data analytics, builds on D&B’s commitment to
investing in and providing its customers with breakthrough and
innovative services.
Going far beyond traditional news feeds, FirstRain big data analytics on
unstructured information, including social media conversations on
Twitter and blogs, deliver highly relevant, real-time insights on
companies, markets and competitors to sales and marketing teams.
FirstRain users have a superior understanding of their customer's
businesses, uncovering greater opportunities and risks, and ultimately
driving smarter business decisions and accelerating growth.
“The integration of FirstRain’s analytics with D&B's sales and marketing
intelligence will enhance D&B's profiles, setting them apart from
commoditized products in the market,” said Harry Henry, VP & Practice
Leader at Outsell, Inc. “This partnership allows D&B to offer relevant
new content, from a wide range of sources including social media, to
millions of users across different industries.”
D&B users now have access to FirstRain’s first-level analytics
integrated directly within the D&B solutions including Hoovers, D&B360,
D&B Direct and First Research®. The combination of D&B
data and insight on more than 230 million businesses, 100 million
business executives and three million corporate family trees linked via
the D&B DUNS® Number with FirstRain’s real- time insights
on customers and markets sets the standard for business data analytics.
“Our partnership with D&B is a tremendous milestone for FirstRain,” said
Penny Herscher, CEO of FirstRain. “D&B is the global leader in business
information and we are excited to bring the powerful insights that
FirstRain extracts through real-time unstructured data analytics to
their customer base through this partnership.”
About Dun & Bradstreet (D&B)
Dun & Bradstreet (NYSE:DNB) is the world's leading source of commercial
information and insight on businesses, enabling companies to Decide with
Confidence® for 172 years. D&B's global commercial database
contains more than 230 million business records. The database is
enhanced by D&B's proprietary DUNSRight® Quality Process,
which provides our customers with quality business information. This
quality information is the foundation of our global solutions that
customers rely on to make critical business decisions.
D&B provides two solution sets that meet a diverse set of customer needs
globally. Customers use D&B Risk Management Solutions™ to mitigate
credit and supplier risk, increase cash flow and drive increased
profitability; and D&B Sales & Marketing Solutions™ to provide data
management capabilities that provide effective and cost efficient
marketing solutions and to convert prospects into clients by enabling
business professionals to research companies, executives and industries.
For more information, please visit www.dnb.com.
About FirstRain
FirstRain is a pioneer and leader in customer insights solutions for the
enterprise. FirstRain’s cross-platform solutions provide sales,
marketing and finance professionals with analytics tuned to their
specific company strategy, allowing them to deeply understand their
customer’s business and their markets. FirstRain’s patented, advanced
analytics technology finds business-focused Web and social media and
then integrates it seamlessly into the world's premier CRM and social
enterprise platforms, including Salesforce, Salesforce Chatter, Cisco
WebEx Social, Microsoft SharePoint and Dynamics, Jive and Yammer. This
intelligence is similarly incorporated into leading research platforms
such as Fidelity.com, Interactive Data and Mergent. Based in San Mateo,
California, FirstRain also has offices in New York and Gurgaon, India.
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