WINNIPEG, Jan. 14, 2014 /CNW/ - Pollard Banknote Limited (TSX: PBL) ("Pollard Banknote") announced today that Jelly Belly® is now
one of the company's latest licensed brands. This new license
acquisition allows Pollard Banknote to offer its clients the
opportunity to leverage the Jelly Belly® brand's worldwide popularity
and provide lottery players with a sweet new instant gaming option.
The Jelly Belly Candy Company has made candy since 1898, and introduced
the Jelly Belly® gourmet jelly bean in 1976. Almost 40 years and 50
official flavors later, Jelly Belly® has become the world's most
popular jelly bean—selling more than 14 billion jelly beans every year.
In fact, if the number of Jelly Belly® jelly beans eaten in a single
year were placed end-to-end, they would circle the Earth five and a
half times! With a phenomenal 94% brand awareness, it's no surprise
that Jelly Belly® is the number one gourmet jelly bean brand in the
market, boasting worldwide brand recognition.
"We're pleased to be able to offer the Jelly Belly® brand to our lottery
clients. In addition to its exceptional brand awareness, Jelly Belly
Candy Company delivers a multi-level marketing platform, including over
700 year-round special events, an aggressive sports sponsorship
program, and more than 750,000 visitors a year who tour their
facilities in both California and Wisconsin," said Sina Aiello, Vice
President, Marketing, Pollard Banknote. "By combining the high degree
of exposure and awareness of Jelly Belly® jelly beans with Pollard
Banknote's eye-catching and whimsical designs, innovative print
technologies such as our multi-color translucent marking system, and
the opportunity to incorporate our turnkey integrated marketing and
promotional programs, lotteries can effectively reach a receptive
audience who are open to purchasing brand-related merchandise,
including instant games that are faithful to the highly-successful,
bright and flavorful Jelly Belly® brand."
About Pollard Banknote Limited
Pollard Banknote Limited is one of the world's leading full-service
lottery vendors and is a major supplier to North America's charitable
gaming industry. The company manufactures instant lottery tickets and
provides related programming, design, and marketing support. As well,
Pollard Banknote manufactures pull-tab tickets and bingo paper, and
supplies lottery management services (including warehousing and
distribution). Established in 1907, Pollard Banknote is owned
approximately 73.5% by the Pollard family and 26.5% by public
shareholders and currently serves more than 50 lotteries worldwide,
including some of the largest and most respected lotteries in the
United States, Canada, Europe, Asia, and Central and South America. For
more information, please visit our website at www.pollardbanknote.com.
Forward-looking Statements
Certain statements in this press release may constitute
"forward-looking" statements and information, which involve known and
unknown risks, uncertainties, and other factors that may cause actual
results, performance, or achievements to be materially different from
any future results, performance, or achievements expressed or implied
by such forward-looking statements. When used in this document, such
statements include such words as "may," "will," "expect," "believe,"
"plan," and other similar terminology. These statements reflect
management's current expectations regarding future events and operating
performance and speak only as of the date of this document. There
should not be an expectation that such information will in all
circumstances be updated, supplemented, or revised whether as a result
of new information, changing circumstances, future events, or
otherwise.
SOURCE Pollard Banknote Limited
