The San
Diego Metropolitan Transit System (MTS) has selected Clear
Channel Outdoor (NYSE:CCO) as the new operator and media provider
for MTS’s 400-plus bus shelters, 322 of which currently offer
advertising opportunities to local and national advertisers seeking to
reach audiences in San Diego.
Clear Channel is now the only company that can deliver all out-of-home
categories to advertisers who want to reach the millions of people
living in the 3,240 square miles of the City of San Diego and its
greater metropolitan region. Billboards, transit vehicles and now bus
shelter posters will provide San Diego advertisers an even greater
opportunity to reach a diverse demographic that's spending more and more
time out-of-home.
“Clear Channel Outdoor was selected because of the strength of its
regional and national advertising team and its local commitment to
excellence in shelter maintenance,” said Paul Jablonski, chief executive
officer of MTS. “Our shelters are an important asset that not only
provide a much-needed amenity for our customers, but also make a
positive statement to the community about public transportation. Clear
Channel can deliver exceptional maintenance capabilities and increase
our ad revenues enhances our ability to provide service to the residents
of and visitors to San Diego.”
Over the next five years, the MTS plans to build an even more robust
transportation infrastructure to support its nearly 90 million annual
passenger trips. Clear Channel Outdoor will help enable an ambitious
project for the installation of an additional 100 bus shelters for MTS
over the next 5 years to accommodate the need for additional
transportation amenities.
Clear Channel Outdoor’s management of the bus shelters and advertising
will enhance MTS’ existing commercial offering by enabling businesses
and brands to make impressions on the motorists and pedestrians passing
MTS shelters while engaging daily riders and tourists in the down-time
before their bus arrives. Local and national retailers looking to reach
the San Diego market and its diverse population can capitalize on the
strategic locations of MTS bus shelters throughout the region.
“The addition of the MTS bus shelters completes Clear Channel Outdoor’s
coverage of San Diego County -- surfing the North Coast of Oceanside to
the U.S./Mexico Border, snaking through the Gaslamp Quarter, stopping
off at Fashion Valley Mall and sliding into home at Padres’ Petco Park,”
said Lynn Palmer, vice president, sales, Clear Channel Outdoor-San
Diego. “But most importantly, this newly-expanded array of out-of-home
media will offer advertisers even greater flexibility, reach and impact
than before.”
"San Diego plays host to over 32 million tourists a year, while also
being home to a population of over 3 million, making it the 23rd largest
DMA in the country,” said Suzanne Grimes, president and chief operating
officer, Clear Channel Outdoor – North America. “With a population of
highly-educated, financially successful residents, it makes for a
desirable demographic to advertisers. We look forward to collaborating
with the MTS to support this vital component of its transportation
infrastructure while helping businesses connect and engage with new and
existing customers.”
About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc., (NYSE:CCO) is one of the
world’s largest outdoor advertising companies, with more than 750,000
displays in over 40 countries across five continents, including 48 of
the 50 largest markets in the United States. Clear Channel Outdoor
Holdings offers many types of displays across its global platform to
meet the advertising needs of its customers. This includes a growing
digital platform that now offers over 1000 digital billboards across 37
U.S. markets. Clear Channel Outdoor Holdings’ International segment
operates in nearly 30 countries across Asia, Australia, Europe and Latin
America in a wide variety of formats.
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Copyright Business Wire 2014