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MONTREAL, Jan. 22, 2014 /CNW Telbec/ - Canal Vie, in partnership with Énergie Cardio, has launched across the province a new recruitment campaign for MAIGRIR POUR GAGNER: LE DÉFI DU QUÉBEC, the channel's new TV reality series on fitness to premiere in 2015.
Marketed by Bell Media Mix, this major synergetic project will be deployed across all Bell Media
platforms, including Rouge fm, which will allow the mobilization of communities in specific regions
at specific times.
As the official sponsor, Énergie Cardio enjoys extensive visibility
across all promotional platforms throughout the recruitment phase,
which continues through the end of January. A TV campaign featuring
Chantal Lacroix, the producer and host of MAIGRIR POUR GAGNER: LE DÉFI DU QUÉBEC, is currently running on Canal Vie. In addition, the campaign includes
banners on the channel's website and the full sponsorship of the
registration page. This partnership goes even further by involving
Énergie Cardio's fitness centres into the recruitment process.
In collaboration with Canal Vie's content team, Bell Media Mix developed
a tailor-made sponsorship program to seamlessly integrate its partners,
proving enormously successful as all sponsorship opportunities were
filled.
Auditions for those interested in taking part in MAIGRIR POUR GAGNER: LE DÉFI DU QUÉBEC will begin in February at several Énergie Cardio locations across the
province. Hopeful participants can register at Énergie Cardio locations
and online at www.canalvie.com.
About Bell Media
With passion and an unrelenting commitment to excellence, Bell Media
creates content and builds brands that entertain, inform, engage, and
inspire audiences through the platforms of their choice. Bell Media is
Canada's premier multimedia company with leading assets in television,
radio, out-of-home advertising, and digital media. Bell Media owns 30
local television stations led by CTV, Canada's #1 television network;
34 specialty channels, including TSN and RDS, Canada's most-watched
specialty channels in English and French; four pay TV services,
including The Movie Network and Super Écran; and is managing
shareholder of premium pay-per-view service Viewers Choice Canada. Bell
Media is also Canada's largest radio broadcaster, with 107 licensed
radio stations in 55 markets across Canada. Bell Media owns Astral
Out-of-Home, one of Canada's most dynamic and innovative out-of-home
advertising companies with a network of more than 9,500 advertising
faces in Québec, Ontario, and British Columbia. Bell Media also
operates more than 200 websites, delivers TV Everywhere with its
innovative GO video streaming services, including CTV GO, TMN GO, and
Bravo GO, and owns Dome Productions Inc., a multi-platform production
company. Bell Media is part of BCE Inc. (TSX, NYSE: BCE), Canada's
largest communications company. For more on Bell Media, please visit www.bellmedia.ca.
SOURCE Bell Media
