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Baristas Florida to Open Another Location in South West Florida With Joint Venture Partner

BCCI

SEATTLE, Jan. 22, 2014 (GLOBE NEWSWIRE) -- Baristas Coffee Company, Inc. (OTCPK:BCCI) announced that it will be opening a third location in South West Florida with Joint Venture Partner "Baristas Coffee Company Florida L.L.C." furthering its expansion.

Baristas opened two locations in the latter part of last year with this Joint Venture in Cape Coral, Florida and plans to continue expanding in the region. The newest location is expected to open early in second quarter, 2014.

The Joint venture "Baristas Coffee Company Florida, L.L.C." is owned 51% by Baristas Coffee Company, Inc. a publically traded Nevada corp. and 49% by "South Florida Coffee Company, L.L.C." of which Delray Beach Florida based private equity investment firm "Capital Consulting, Inc." is a majority partner.

CEO Barry Henthorn stated, "The success of our two locations that we opened with our partner in Cape Coral has led to the decision to continue executing on additional locations in the region. Having a local presence aiding in the management and refining of the current locations has streamlined our management cost while increasing the visibility and effectiveness of the operations. It has been proven that by sharing the cost and other resources of developing this region amongst the partners has provided a solid support structure. We are very confident in the locations that we are moving forward with and with the partnership's ability to effectively manage them."

Managing Member South Florida Coffee Company, L.L.C. Mark Schaftlein commented, "We have been very impressed with the business model and the performance to date of the two Cape Coral locations. Working with the Baristas management and the local staff to generate revenues and loyal customers has been very rewarding. Now that we have proven the business model in the area and become comfortable with not only the performance of the locations but with the management of Baristas Coffee Company we have committed to move forward with additional locations."

About Baristas Coffee Company (BCCI): Headquartered in the Seattle, Washington area, Baristas Coffee Company, Inc. was formed to create a national brand of drive-thru espresso stands. BCCI is accomplishing this by acquiring established businesses that fit its model, opening new locations, and by franchising. Baristas has separated itself from the competition with its "theme" of joining attractive female baristas in entertaining costumes preparing the finest beverages available on the market. Baristas can currently be found in six greater Seattle area locations as well as in Florida, and Montana. Your state, Coming Soon!

For more information on this fascinating concept please visit us at www.baristas.tv

CONTACT: For Investor Relations Contact:
         Barry Henthorn
         barry@baristas.tv
         (206)579-0222