EDMONTON, ALBERTA--(Marketwired - Jan. 22, 2014) - Visionstate Inc., a division of CSM Systems Corp (TSX VENTURE:CKX), and CBL & Associates Properties Inc. (NYSE:CBL) have agreed to implement a network of interactive kiosks throughout retail centres across the United States. An estimated 90 kiosks, at 30 CBL properties, will be installed within the next twelve months beginning with two locations in Madison, Wisconsin.
East Towne Mall and West Towne Mall have been chosen to be the first locations to receive the ViCCi (Virtual Customer Care Interface) that is designed to greatly improve the shopping experience and provide an outlet for interactive advertising.
"CBL is always looking for new technology partners and business platforms to provide our shoppers with greater convenience, functionality, and point-of-sale communication. Accordingly, we are pleased to be one of the first national mall developers to bring digital directories to our customers, retailers, and partners. We are confident that the Visionstate directory units will make the shopping, dining, and entertainment experience at select CBL malls more enjoyable and convenient. The units will provide our shoppers with customized real-time information directly from retailers, advertisers, local emergency officials, and other related parties. Additionally, the navigation tools within the units are designed to complement how consumers shop naturally, and the vast array of information that is available will enhance the shopping experience," stated Jim Ward, Vice-President, Brand Development.
ViCCi is an interactive software designed by Visionstate Inc. to assist shoppers with their informational needs including tenant location, 3D maps, sales/promotions, job postings, and directory searching by category, keyword, and alphabet, all on a large-format (55 inch) touchscreen display. Visionstate's ViCCi advanced software also provides shopping centers a creative way to actively involve shoppers with promotional campaigns.
"We are very excited to have the opportunity to collaborate with CBL, as they are one of the largest mall REIT's in North America. ViCCi will be an engaging addition that will increase the already stellar shopper experience, as well as bring new opportunities for revenue generation through advertising," stated John Putters, President and CEO, Visionstate.
About CBL & Associates Properties, Inc.
CBL is one of the largest and most active owners and developers of malls and shopping centers in the United States. CBL owns, holds interests in or manages 150 properties, including 88 regional malls/open-air centers. The properties are located in 29 states and total 84.4 million square feet including 4.4 million square feet of non-owned shopping centers managed for third parties. Headquartered in Chattanooga, TN, CBL has regional offices in Boston (Waltham), MA, Dallas (Irving), TX, and St. Louis, MO. Additional information can be found at cblproperties.com.
About Visionstate Inc.
Visionstate is the leader in interactive technology software that connects the world with enhanced guest services. Since its first installation in 2005, Visionstate has grown to see its software in buildings throughout Canada and the United States. By engaging customers throughout a facility, from touchscreen directories to mobile applications to cleaning management software, Visionstate adds to a building's experience with its original interactive solutions. More information can be found at Visionstate.com
| Participating centers include: Lakeshore Mall, Sebring, FL |
| Eastgate Mall, Cincinnati, OH |
| Jefferson Mall, Louisville, KY |
| Regency Mall, Racine, WI |
| The Lakes, Muskegon, MI |
| Friendly Center, Greensboro, NC |
| Stroud Mall, Stroudsburg, PA |
| Southpark Mall, Colonial Heights, VA |
| River Ridge Mall, Lynchburg, VA |
| Valley View Mall, Roanoke, VA |
| Fashion Square Mall, Saginaw, MI |
| Midland Mall, Midland, MI |
| Madison Square, Huntsville, AL |
| Parkway Place, Huntsville, AL |
| East Towne Mall, Madison, WI |
| Janesville Mall, Janesville, WI |
| West Towne Mall, Madison, WI |
| Walnut Square Mall, Dalton, GA |
| Post Oak, College Station, TX |
| Richland Mall, Waco, TX |
| College Square Mall, Morristown, TN |
| Columbia Place, Columbia, SC |
| Foothills Mall, Maryville, TN |
| Coastal Grand, Myrtle Beach, SC |
| Acadiana Mall, Lafayette, LA |
| Kirkwood Mall, Bismarck, ND |
| Dakota Square Mall, Minot, ND |
| Parkdale Mall, Beaumont, TX |
| Mall del Norte, Laredo, TX |
| CherryVale Mall, Rockford, IL |