WINNIPEG, Jan. 27, 2014 /CNW/ - Pollard Banknote Limited (TSX: PBL) ("Pollard Banknote") is pleased to announce that the company
has recently added Paramount Pictures' White Christmas™ to its growing
portfolio of licensed products. The marketability of the film holds
many of the same traits as It's a Wonderful Life™, a very successful
brand that Pollard Banknote already licenses from Paramount Pictures.
The newly acquired license also bolsters Pollard Banknote's robust
holiday-themed instant ticket offerings.
White Christmas is an American musical film originally released in 1954.
The movie went on to become the top grossing motion picture of the year
and remains on Paramount Pictures' Top 15 Best-Selling home media
releases of all-time. A true holiday classic, White Christmas will
celebrate its 60th anniversary in 2014.
"We're pleased to now offer the White Christmas brand to our valued
lottery customers," said Sina Aiello, Vice President, Marketing,
Pollard Banknote. "Given its seasonal motif, White Christmas is a
natural fit for a holiday-themed game release and is an excellent
option for a customized interactive e-card or any number of second
chance programs. Also, with the film's anniversary quickly approaching,
a heightened awareness will likely result, making it the perfect
occasion for lotteries to launch a special anniversary White Christmas
ticket."
Though the movie may bring back memories of another era, there's nothing
old fashioned about Pollard Banknote's full turnkey marketing support
program. These services include, among others, second chance draws,
interactive games, online contests, special events, digital and social
media campaigns, point-of-sale support, and pre-launch and post-launch
analysis—all targeted at building awareness and generating sales.
TM & ©2014 Paramount Pictures
About Pollard Banknote Limited
Pollard Banknote Limited is one of the world's leading full-service
lottery vendors and is a major supplier to North America's charitable
gaming industry. The company manufactures instant lottery tickets and
provides related programming, design, and marketing support. As well,
Pollard Banknote manufactures pull-tab tickets and bingo paper, and
supplies lottery management services (including warehousing and
distribution). Established in 1907, Pollard Banknote is owned
approximately 73.5% by the Pollard family and 26.5% by public
shareholders and currently serves more than 50 lotteries worldwide,
including some of the largest and most respected lotteries in the
United States, Canada, Europe, Asia, and Central and South America. For
more information, please visit our website at www.pollardbanknote.com.
Forward-looking Statements
Certain statements in this press release may constitute
"forward-looking" statements and information, which involve known and
unknown risks, uncertainties, and other factors that may cause actual
results, performance, or achievements to be materially different from
any future results, performance, or achievements expressed or implied
by such forward-looking statements. When used in this document, such
statements include such words as "may," "will," "expect," "believe,"
"plan," and other similar terminology. These statements reflect
management's current expectations regarding future events and operating
performance and speak only as of the date of this document. There
should not be an expectation that such information will in all
circumstances be updated, supplemented, or revised whether as a result
of new information, changing circumstances, future events, or
otherwise.
SOURCE Pollard Banknote Limited
