- TSN and RDS become official regional broadcasters of the Ottawa
Senators -
- TSN Radio 1200 continues to be the official English radio voice of the
Ottawa Senators -
- Bell strengthens its long-term corporate sponsorship with the Senators
-
To tweet this release: http://bit.ly/1iaI91J
OTTAWA, Jan. 29, 2014 /CNW/ - Bell Media and the Ottawa Senators
announced today they have reached a comprehensive new 12-year regional
broadcast rights and corporate sponsorship agreement that will make TSN
and RDS the official broadcasters of the Ottawa Senators through the
2025-2026 season.
Bell Media's 12-year partnership with the Ottawa Senators includes five
major components:
-
English-language regional television broadcast rights for TSN - a
minimum of 52 regular season and pre-season games
-
French-language regional television broadcast rights for RDS - a minimum
of 40 regular season and pre-season games
-
English-language broadcast rights for TSN Radio 1200 - all games
-
French-language radio broadcast rights - all games
-
Telecommunications and retail sponsorship and activation rights
Financial terms of the deal were not disclosed.
"We recognized early on that our regional broadcast rights coming up for
renewal was a very important asset," said Senators owner Eugene Melnyk.
"This new 12-year agreement with Bell Media represents one of the most
wide-ranging and comprehensive deals in NHL history. A long-term deal
was personally important as it will allow us to work very closely with
the Bell family to continually integrate emerging and evolving
technologies so our fans receive a superior product for our regional
television and radio broadcasts. This agreement is significant for the
Senators, our fans, and the future of our franchise."
"This comprehensive partnership marks an exciting new chapter for the
Ottawa Senators and all of their fans, as well as TSN, RDS, and Bell,"
said Kevin Crull, President of Bell Media. "Leveraging the strength of
the world-class hockey production at TSN and RDS, as well as Bell's
extensive assets and reach, we are eager to amplify Ottawa Senators
regional coverage to a whole new level."
Beginning next season, the agreement will see TSN and RDS each broadcast
its slate of regular season and pre-season games in the Ottawa
Senators' designated broadcast region, which spans Eastern and Northern
Ontario, Quebec, Atlantic Canada, and Newfoundland.
The new agreement also grants full radio broadcast rights to TSN Radio 1200 in Ottawa, continuing to make it the official English radio voice of
the Ottawa Senators over the next 12 years. Details on the
French-language radio broadcasts will be announced in the coming weeks.
Additionally, the Senators and Bell are strengthening their exclusive
corporate telecommunications sponsorship over the long-term. It
includes a broad variety of activations on all levels, including
community engagement, in-arena promotions and branding, and retail
support through The Source.
Bell, an original partner of the Ottawa Senators, has a relationship
with the team that dates back 22 seasons to when the team returned to
the NHL - marking Bell's longest relationship with an NHL franchise.
This partnership will also continue to invest in the community. Bell
will remain the official sponsor of the Senators' official practice
arena, the Bell Sensplex, and the Bell Capital Cup, one of the world's
largest minor hockey tournaments. The agreement features a number of
future programs to enhance the fan experience, both inside and outside
of Canadian Tire Centre. Details on these initiatives will be announced
at a later date.
Along with being the official regional television broadcast rights
holder for the Ottawa Senators, Bell Media also holds long-term
broadcast rights for the Toronto Maple Leafs (TSN and TSN Radio 1050), Winnipeg Jets (TSN and TSN Radio 1290), Montreal Canadiens (RDS and TSN Radio 690), Vancouver Canucks (TEAM 1040), along with all Hockey Canada games including the IIHF WORLD JUNIOR
CHAMPIONSHIP, IIHF WORLD CHAMPIONSHIP, and the IIHF WORLD WOMEN'S
CHAMPIONSHIP.
About Bell Media
With passion and an unrelenting commitment to excellence, Bell Media
creates content and builds brands that entertain, inform, engage, and
inspire audiences through the platforms of their choice. Bell Media is
Canada's premier multimedia company with leading assets in television,
radio, out-of-home advertising, and digital media. Bell Media owns 30
local television stations led by CTV, Canada's #1 television network;
35 specialty channels, including TSN and RDS, Canada's most-watched
specialty channels in English and French; four pay TV services,
including The Movie Network and Super Écran; and is managing
shareholder of premium pay-per-view service Viewers Choice Canada. Bell
Media is also Canada's largest radio broadcaster, with 107 licensed
radio stations in 55 markets across Canada. Bell Media owns Astral
Out-of-Home, one of Canada's most dynamic and innovative out-of-home
advertising companies with a network of more than 9,500 advertising
faces in Québec, Ontario and British Columbia. Bell Media also operates
more than 200 websites, delivers TV Everywhere with its innovative GO
video streaming services, including CTV GO, TMN GO, and Bravo GO, and
owns Dome Productions Inc., a multi-platform production company. Bell
Media is part of BCE Inc. (TSX, NYSE: BCE), Canada's largest
communications company. For more on Bell Media, please visit www.bellmedia.ca.
SOURCE Bell Media
