Andrés Iniesta who memorably scored Spain’s winning goal in the 2010
FIFA World Cup™ Final, will be featured in the new Powerade campaign
“There’s Power in Every Game.” Through the campaign, Powerade, the
official sports drink of the 2014 FIFA World Cup™ will tell the stories
of footballers who have overcome adversity to lift their teammates,
rally supporters and inspire communities through their dedication and
achievements in the sport.
Andres Iniesta who memorably scored Spain's winning goal in the 2010 FIFA World Cup(TM) Final, will be featured in the new Powerade campaign for the 2014 FIFA World Cup(TM).
“An idea that is fundamental to the game is that the actions of every
player matter,” said Andrés Iniesta. “Spectators want players to give
everything they can for the team as they are giving their all as
supporters.”
For Iniesta, who has powered through his own share of challenges to
achieve the highest level of success on the world’s biggest football
stage, the campaign is about recognizing that every touch, pass and
cheer matters - for the game, and everyday athletes alike.
“As footballers we appreciate that we have the power to inspire and
motivate people through our actions, and no matter how insignificant it
may seem at the time, we recognize that there’s power not just in every
game but in every tackle, pass, shot and goal,” Iniesta said.
The campaign, set to launch in close to 40 markets worldwide, kicks off
later this year but the first wave of activity begins in January across
the brand’s social channels. In partnership with fitness app Endomondo,
Powerade is inviting consumers to power through to reach their own goals
by joining a series of challenges for the chance to win prizes,
including tickets to the FIFA World Cup™ Tournament live in Brazil. By
visiting endomondo.com/powerade
consumers can download the app on their smartphone and join to begin
participating. Consumers can use the hashtag #powerthrough, ‘Like’ or
‘Follow’ any of Powerade’s social media channels to learn more.
Powerade is a brand of The Coca-Cola Company, one of the
longest-standing corporate partners of FIFA, with a formal association
since 1974 and an official sponsorship of FIFA World Cup™ that began in
1978.
Notes to Editors:
For photos and video visit www.coca-colacompany.com/press-center
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage
company, refreshing consumers with more than 500 sparkling and still
brands. Led by Coca-Cola, one of the world's most valuable and
recognizable brands, our Company's portfolio features 16 billion-dollar
brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater,
Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are
the No. 1 provider of sparkling beverages, ready-to-drink coffees, and
juices and juice drinks. Through the world's largest beverage
distribution system, consumers in more than 200 countries enjoy our
beverages at a rate of 1.9 billion servings a day. With an enduring
commitment to building sustainable communities, our Company is focused
on initiatives that reduce our environmental footprint, support active,
healthy living, create a safe, inclusive work environment for our
associates, and enhance the economic development of the communities
where we operate. Together with our bottling partners, we rank among the
world's top 10 private employers with more than 700,000 system
associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com,
follow us on Twitter at twitter.com/CocaColaCo, visit our blog,
Coca-Cola Unbottled, at www.coca-colablog.com
or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.
About Powerade
Powerade is a brand of The Coca-Cola Company, and is available in 70
markets, including Australia, USA, Canada, Great Britain, Brazil,
Mexico, Russia, Spain and South Africa. Powerade combines carbohydrates,
electrolytes with fluids for energy and hydration. It quenches thirst
and replenishes minerals and carbohydrates lost during sports or other
intense activities. In most markets, Powerade is scientifically
formulated with the ION4® Advanced Electrolyte System, which helps
replenish 4 key electrolytes lost in sweat: Sodium, Potassium, Calcium,
& Magnesium.
About Endomondo
Founded in 2007 by fitness enthusiasts and today twenty million users
strong, Endomondo is a social fitness network (Endomondo.com) and
fitness tracking mobile app (Endomondo Sports Tracker) available for
download on seven mobile platforms and operating on most major
smartphones.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140129005567/en/
Copyright Business Wire 2014