Clear Channel, one of the leading global media and entertainment
companies specializing in radio, digital, outdoor, mobile, live events,
and on-demand entertainment and information services, and Horizon Media,
the fastest growing privately-owned media services agency in the world,
announced today a pioneering $100 million, multi-year cross-platform
partnership providing Horizon and its clients with exclusive access to
select integrated, first-to-market opportunities across Clear Channel’s
industry leading business and platforms.
This first-of-its-kind alliance will enable the companies to leverage
Clear Channel’s assets – including out of home, broadcast, mobile,
digital and events – to benefit Horizon’s clients, proving the
effectiveness and ROI of broadcast and out of home through deep
integrated marketing partnerships.
The alliance provides Horizon Media with exclusive rights across key
events and promotions, including select Artist Integration Programs,
World Premieres, customized shows at Clear Channel’s iconic iHeartRadio
Theaters in New York and Los Angeles, as well as special events created
just for Horizon clients. In addition, the agency will have access to
the full array of creative talent at Clear Channel Media and
Entertainment for special content creation opportunities.
The partnership will also allow for the co-creation of new psychographic
targeting systems utilizing Horizon’s proprietary tools and insights
fused with unique music and consumer research built on Clear Channel
Media’s industry-leading national reach. The valuable research insights
developed throughout the partnership will fuel further media mix model
development.
“We’re excited about this ground-breaking partnership and the positive
impact it will have for our clients’ business,” said Bill Koenigsberg,
President, CEO and Founder of Horizon Media. “I've been impressed with
the transformation of Clear Channel into a multi-platform company that
can provide national reach while activating locally and providing
measurable ROI.”
“Clear Channel and Horizon are committed to the same goal -- providing
our advertising partners with superior ROI on their marketing
expenditures,” said Bob Pittman, Clear Channel’s Chairman and CEO. “We
are excited to create new ways to use our unique assets and the
powerful, engaged and interactive relationships we have with consumers
24/7 -- and we’re looking forward to taking the innovation to a new
level for Horizon partners through this groundbreaking new relationship
and creative alliance."
About Horizon Media
Horizon Media, Inc. is the fastest growing media services company in the
world and the 8th largest in the US (Adweek 2013). The
company was founded in 1989, is headquartered in New York and has
offices in Los Angeles, San Diego, Chicago and Amsterdam,
Netherlands. Horizon Media was chosen as 2011 Independent Media Agency
of the Year by Mediapost, 2010 U.S. Media Agency of the Year
by Adweek, Brandweek, and Mediaweek as well as
by Ad Age and as one of the world’s ten most innovative marketing
and advertising companies by Fast Company in 2011. In 2012,
Bill Koenigsberg, President, CEO and Founder, was honored by Advertising
Age as Industry Executive of the Year.
The company’s mission is “to create the most meaningful brand
connections within the lives of people everywhere.” By delivering on
this mission through a holistic approach to brand marketing, Horizon
Media has become the fastest-growing media agency in the industry, with
estimated billings of over $4 billion and approximately 800 employees.
The company is also a founding member of Columbus Media International, a
multi-national partnership of independent media agencies. For more
information, please visit www.horizonmedia.com.
About Clear Channel
CC Media Holdings, Inc. (OTCBB: CCMO), the parent company of Clear
Channel Communications, is one of the leading global media and
entertainment companies specializing in radio, digital, outdoor, mobile,
live events, and on-demand entertainment and information services for
local communities and providing premier opportunities for advertisers.
With 243 million monthly listeners in the U.S., Clear Channel Media
and Entertainment has the largest reach of any radio or television
outlet in America. Clear Channel Media and Entertainment serves 150
markets through 840 owned radio stations, and the company’s radio
stations and content can be heard on AM/FM, HD digital radio, satellite
radio, on the Internet at iHeartRadio.com and
on the company’s radio station websites, on the iHeartRadio mobile app,
in enhanced auto dashes, on iPads and smartphones, and used via
navigation systems. iHeartRadio, Clear Channel's digital radio platform,
is the No. 1 all-in-one digital audio service with over 300 million
downloads; it reached its first 20 million registered users faster than
any digital service in Internet history.
The company’s operations include radio broadcasting, online and mobile
services and products, live concerts and events, syndication, music
research services and independent media representation. Clear Channel
Media & Entertainment is a division of CC Media Holdings, Inc. (OTCBB:
CCMO), a leading global media and entertainment company.
Clear Channel Outdoor Holdings, Inc. (NYSE:CCO), one of the
world’s largest outdoor advertising companies, reaches approximately 141
million people in the United States and approximately 374 million
internationally, with more than 600,000 displays in over 30 countries
across five continents, including 49 of the 50 largest markets in the
United States. Clear Channel Outdoor Holdings offers many types of
displays across its global platform to meet the advertising needs of its
customers. This includes a growing digital platform that now offers 914
digital displays across 37 U.S. markets. Clear Channel International
operates in 30 countries across Asia, Australia and Europe in a wide
variety of formats. More information on the company can be found at clearchanneloutdoor.com.
Copyright Business Wire 2014