Take the Plunge to #EndKidsCancer at the Family Day Winter Festival
TORONTO, Feb. 12, 2014 /CNW/ - Make a splash on Family Day as the Sears
Great Canadian Chill returns to downtown Toronto. Brave Chillers will
come together at Yonge-Dundas Square to jump into an icy cold pool to
raise money for the fight against childhood cancer. Proceeds raised
from The Chill will be collected by the Sears Canada Charitable
Foundation and will be allocated to continued support of the Sears
Cancer Clinic at The Hospital for Sick Children and the Sears Childhood
Cancer Fellowship, which supports paediatric oncology researchers at
SickKids.
"Each year, there are nearly 1,400 new cases of cancer diagnosed in
children in Canada. Twenty-five per cent of these children come to
SickKids," said Adrian Horwood, Vice President, Corporate Partnerships,
SickKids Foundation. "We are very grateful to Sears Canada for its
support of the Sears Cancer Clinic and helping to raise funds that
allow us to continue to provide world-leading care to these patients
and their families."
The Sears Great Canadian Chill is a new tradition that brings
Torontonians together to celebrate Family Day at Yonge-Dundas Square.
Surrounding the urban polar bear dip is a winter festival with
refreshments, live entertainment and activities for the whole family,
including ice sculpting, face painting, hot tubs for a post-Chill warm
up and the Hawaiian Punch Patrol Beach Party. Prizes will be given out
to top fundraisers.
"The Sears Great Canadian Chill is an invigorating way to enjoy Family
Day," said Doug Campbell, President and CEO, Sears Canada Inc. "A
plunge in the pool and activities at the winter festival at
Yonge-Dundas Square serve as a perfect backdrop for families to come
together and help support the fight against childhood cancer."
Participants can log on to www.TheChill.ca or call 1.888.93.CHILL to register for this special polar bear dip
individually or as a team. Personalized profiles will be created,
complete with fundraising tools and helpful hints for teams to reach
fundraising goals. Friends and family are encouraged to gather at
Yonge-Dundas Square to cheer the Chillers on and participate in the
festivities. Donations to the event and to Chillers can be made at www.TheChill.ca.
About the Sears Canada Charitable Foundation
The Sears Canada Charitable Foundation is a registered Canadian charity
that collects and distributes donations to charitable organizations
that support Sears Canada's community investment mandate, which is
focused on the healthy development of children and youth in areas of
both health and education. The health component is centered on raising
awareness and providing funds for research and treatment for the fight
against childhood cancer. The education component is centered on
after-school programs and initiatives, which enrich children's lives
and allow them to reach their full potential as contributing members of
society.
About Sears Canada
Sears Canada is a multi-channel retailer with a network that includes
181 corporate stores, 241 hometown dealer stores, over 1,400 catalogue
and online merchandise pick-up locations, 101 Sears Travel offices and
a nationwide repair and service network. The Company also publishes
Canada's most extensive general merchandise catalogue and offers
shopping online at www.sears.ca.
SOURCE Sears Canada Inc.
