Coca-Cola marks its 36th year at “El Festival de la Calle
Ocho” (Calle Ocho) with a musical blend of Bachata, Salsa and Latin
Jazz. As a token to loyal festival goers the Company will offer
exclusive opportunities to meet and greet a variety of famous musicians.
Calle Ocho will take place on Sunday, March 9 from 10 a.m. to 7 p.m.
“At Calle Ocho we bring together music fans with their favorite
Coca-Cola brands and top artists to experience the “ahhh” moments in
life,” said Melanie Jones, Vice President of Sales, South Florida Market
Unit, Coca-Cola Refreshments. “These refreshing moments are made
possible through our longstanding partnership with Festival organizers,
Kiwanis Club of Little Havana, and our mutual commitment to support the
Miami community.”
The Company plans to connect consumers to an all-star cast of Latin
musicians at The Coca-Cola Music Stage located at 8th Street
and 22nd Avenue in Miami. Award-nominees Leslie Grace and
Frankie Negron will headline this year’s festival. Other performers
include DLG, David Correy, Celia Cruz All-Stars, Alfredo de la Fe, El
Valiente-T, Jay D’Amante and Gambino & Castro.
“Music is the thread that can unite generations,” said Leslie Grace,
singer-songwriter and GRAMMY® award-nominee. “It brings me great joy to
join Coca-Cola in an event like Calle Ocho that connects people to share
happiness and music while honoring legends and celebrating our diverse
culture.”
The Company will pay homage to the past with a performance from Celia
Cruz All-Stars. The group will honor the 10th anniversary of
Celia Cruz’s death with a tribute to the great Salsa legend. Following,
29-year-old Brazilian/American singer David Correy will give the crowd a
nod to the future. As the voice of Coca-Cola’s song for the 2014 FIFA
World Cup™ campaign, Correy will perform his hit song “The World is
Ours” at the Coca-Cola Calle Ocho Stage.
Customer Programs
To excite people about the Festival Coca-Cola is partnering with several
South Florida retailers to bring Calle Ocho-themed programs to their
stores. Exclusive promotions include opportunities to text and win VIP
passes to the Coca-Cola Music Stage and a meet and greet with one of the
many Calle Ocho performers. Media partners include Univision Radio,
which will promote the in-store programs with live radio remotes and
on-air advertising on WRTO-98.3 FM and WAMR-107.5 FM.
DASANI is bringing its “Drop Into DASANI” tour back to Calle Ocho. The
“Drop Into DASANI” tour features a confetti filled bounce-house that
captures digital photos of attendees having fun inside. The photos can
be instantly shared with family and friends via email or uploaded to
social media platforms. In addition, people will learn about DASANI’s
sustainability efforts through their recycling game. As part of the
game, people can launch empty DASANI bottles at a recycling-themed
façade in exchange for prizes. DASANI will be located at 8th Street and
23rd Avenue.
“Drop Into DASANI” is a 24-week tour that will visit college campuses,
music festivals and theme parks throughout the country promoting the
benefits of DASANI and recycling. At each tour stop, people also will
have the chance to taste DASANI DROPS™ water flavor enhancers.
Supporting Carnaval Miami
For 36 years, Coca-Cola has been a valued partner of the Kiwanis Club of
Little Havana; the organizer of Carnaval Miami. Carnaval Miami is a
month-long celebration that features culinary competitions, an art and
jazz festival, 5K and 10K run/walk, soccer tournament, and Calle Ocho.
In addition to Coca-Cola’s role in Calle Ocho, Cola Zero™ will be the
presenting sponsor of Miss Carnaval Miami. This event celebrates South
Florida’s most talented, brightest and beautiful young Hispanic women
who will compete for a $2,500 college scholarship.
“Since the 1978, Coca-Cola continues to be one of Calle Ocho’s longest
and strongest supporters. Their commitment to the local community is
what makes Coca-Cola a household name very much appreciated by all of
us,” said Antonio “Tony” Lorenzo, President of the Kiwanis Club of
Little Havana.
El Festival de la Calle Ocho – Kiwanis Club of
Little Havana
Calle Ocho is a production of The Kiwanis Club of Little Havana, a
non-profit service organization formed in 1975, with the mission of
changing the life of one child and one community at a time. Funds raised
from Calle Ocho and the events of Carnaval Miami, allow the Kiwanis Club
of Little Havana to sponsor projects and programs of great impact to the
youth of South Florida; programs that begin at infancy and continue
until college graduation.
About The Coca-Cola Company
The
Coca-Cola Company (NYSE: KO) is the world's largest beverage
company, refreshing consumers with more than 500 sparkling and still brands.
Led by Coca-Cola, one of the world's most valuable and recognizable
brands, our Company's portfolio features 16 billion-dollar brands
including Diet
Coke, Fanta,
Sprite,
Coca-Cola
Zero, vitaminwater, Powerade,
Minute
Maid, Simply, Georgia and Del
Valle. Globally, we are the No. 1 provider of sparkling beverages,
ready-to-drink coffees, and juices and juice drinks. Through the world's
largest beverage distribution system, consumers in more than 200
countries enjoy our beverages
at a rate of 1.9 billion servings a day. With an enduring commitment to
building sustainable communities, our Company is focused on initiatives
that reduce our environmental footprint, support active, healthy
living, create a safe, inclusive work environment for our
associates, and enhance the economic development of the communities
where we operate. Together with our bottling partners, we rank among the
world's top 10 private employers with more than 700,000 system
associates. For more information, visit Coca-Cola
Journey at www.coca-colacompany.com,
follow us on Twitter at twitter.com/CocaColaCo,
visit our blog, Coca-Cola
Unbottled, at www.coca-colablog.com
or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.
Copyright Business Wire 2014