Adlux,
the private aviation media market leader in Europe, the Middle East,
Russia, Asia-Pacific (APAC) and Central America; and Clear
Channel Airports (CCA), the world's number one marketer of
airport advertising and the premier innovator of contemporary display
concepts, a division of Clear
Channel Outdoor (NYSE: CCO), announced an agreement giving
brands one-stop-shop sell-through access to multimedia advertising
opportunities in the busiest private airport lounges in the world. Via a
single point of contact, advertisers can now engage with the exclusive
audience of high net worth consumers and senior executive business
travellers who use private aviation.
The agreement extends each company’s media network into private airport
terminals covered by the other. This provides Adlux with entry into
Clear Channel Airports’ top 60 U.S. private aviation terminals in North
America and Clear Channel with access to Adlux’s network of 86 private
aviation terminals in Europe, the Middle East, Russia, Asia-Pacific and
Central America. This combined global media portfolio encompasses some
of the busiest private airports in the world, including New Jersey
Teterboro, New York Westchester County, Dallas Love Field, Paris Le
Bourget, Geneva Cointrin, Moscow Vnukovo and London Luton.
“Through our media at private airports, Clear Channel Airports connects
brands to affluent, mobile and hard to reach business and leisure
travellers,” said Jon Sayer, president, Clear Channel Airports. “These
venues provide some of the world’s most admired luxury brands access to
their consumers at the right moment. The additional international scale
lent to our portfolio through this agreement with Adlux will enhance the
opportunities for our advertising clients to execute global and targeted
campaigns at venues in some of the world’s most exciting international
destinations.”
Under the agreement, Adlux will also install full-motion digital screens
in the top 16 Signature
terminal lounges in the U.S. The screens will show a U.S. version of
ADLUXTV, Adlux’s exclusive TV channel, featuring business and
leisure-related content curated specifically for private aviation
flyers. Advertisers will also have access to an existing footprint of
media platforms including backlight displays, product showcases and
custom branding and experiential opportunities.
“Adlux’s private aviation media footprint is second to none in the
regions where we currently operate; this is also the case with Clear
Channel Airports’ U.S. private aviation media footprint,” said Adlux
Executive Chairman Tom Goddard. “It made complete sense for us to join
forces to provide advertisers with this unparalleled opportunity to
communicate with a group of people who are exceptionally desirable to
advertisers – high net worth individuals and the most senior business
decision makers – but equally exceptionally hard to reach. Private
aviation flying plays a major role for business and pleasure in the
lives of these global commuters, and for the first time advertisers can
reach them wherever they are via a single planning contact point.”
Commenting on the agreement, Liz Jones, managing director of leading
international out-of-home communications agency PSI Advertising, said:
“The Adlux team has succeeded in making private aviation media, a new
environment to our clients, into a clear, understandable part of the
out-of-home landscape by communicating its benefits and potential to us,
so in turn we can keep our clients informed. The partnership with Clear
Channel Airports, adding a valuable US audience into Adlux's already
comprehensive network, is a very positive step and we are looking
forward to the potential it will provide for our clients in this new and
exciting media space.”
About Adlux:
Adlux (www.adluxgroup.com)
is the world’s leading media partner for most of the major private jet
terminal operators in Europe, the Middle East, Russia and CIS, APAC and
Central America; and in the US through a recently established joint
venture with Clear Channel.
Adlux offers high end luxury and business to business advertisers a
unique way to communicate with private aviation travellers, an
exceptionally influential yet elusive demographic of global citizens who
are high net worth individuals and C-suite business leaders. The company
delivers this through digital and traditional media platforms in the
uncluttered, exclusive private aviation lounge environment.
Our media includes full motion digital screens, showing advertising
alongside ADLUXTV, the exclusive TV channel featuring content curated
specifically for private aviation flyers, covering business and leisure
topics important to them; state-of-the-art backlight displays; and
product showcases; plus the opportunity to devise experiential campaigns
and other bespoke branding options.
Adlux is a truly international company now operating in six regions –
Europe, the US, Middle East, Russia and CIS, APAC and Central America;
and currently with offices in Geneva, London, New York, Dubai, St
Petersburg and Singapore.
The company recently appointed global out-of-home media expert Tom
Goddard as Executive Chairman as it prepares for ambitious worldwide
growth.
Follow us on Twitter: twitter.com/adluxagency
About Clear Channel Airports
Dedicated to airport advertising for more than 37 years, Clear
Channel Airports is the premier innovator of contemporary display
concepts. The Company, a division of Clear Channel Outdoor Holdings,
Inc. (NYSE:CCO), one of the world's largest outdoor advertising
companies, currently operates more than 280 airport programs across the
globe and has a presence in 32 of the top 50 U.S. markets with major
airports. More information can be found on Clear Channel Airports and
Clear Channel Outdoor by visiting www.clearchannelairports.com
and www.clearchanneloutdoor.com.
About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc., (NYSE: CCO) is one of the
world’s largest outdoor advertising companies, with more than 750,000
displays in over 40 countries across five continents, including 47 of
the 50 largest markets in the United States. Clear Channel Outdoor
Holdings offers many types of displays across its global platform to
meet the advertising needs of its customers. This includes a growing
digital platform that now offers over 1,000 digital billboards in 37
U.S. markets. Clear Channel Outdoor Holdings’ International segment
operates in nearly 30 countries across Asia, Australia, Europe and Latin
America in a wide variety of formats.
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Follow us on Twitter at twitter.com/CCOutdoorNA
Copyright Business Wire 2014