This February, American Rag, available exclusively at Macy’s (NYSE:M),
is bringing fans closer than ever to their favorite artists with the
American Rag “ALL ACCESS” campaign -- a new program that offers
Millennial customers direct access to exclusive music, videos, contests
and private meet-and-greets with some of today’s hottest musicians.
Pop-rock group We The Kings will kick off the first leg of the
campaign this spring.
American Rag kicks off "ALL ACCESS" campaign with We The Kings (Photo: Business Wire)
"We are excited to partner with American Rag,” said Travis Clark, singer
and guitarist of We The Kings. “The clothing is really cool and
edgy, and they are committed to super serving our fans with the ALL
ACCESS campaign. I look forward to teaming up with them for many years
to come."
American Rag is partnering with today’s rising music stars to create
unique experiences for consumers through their ALL ACCESS campaign. As
the debut artists, We The Kings will participate in a series of
music, fashion and lifestyle activations, including in-store appearances
at select Macy's stores across the country.
American Rag ALL ACCESS activations include:
Exclusive Tracks
Beginning this month, We The Kings will debut new songs available
for download exclusively on Facebook.com/AmericanRag and Raggedmag.com,
including the currently available track “Can’t Shake This,” “Never Your
Fault” (Feb. 25) and “Good Lovin’” (March 4). For more information about We
The Kings, fans can visit facebook.com/wethekings.
In-Store Appearances
Customers will have the opportunity to listen to We The Kings at
select Macy’s locations, plus take part in a meet-and-greet* with any
$25 American Rag Juniors or Young Men’s purchase (*while time permits). We
The Kings will make an appearance at the following Macy’s locations
this March:
-
March 14 at 3:30 p.m. – Macy’s Broward Mall, Plantation, FL
-
March 15 at 2 p.m. - Macy’s Orlando Millennia Mall, Orlando, FL
-
March 22 at 2 p.m. - Macy’s Woodland Mall, Grand Rapids, MI
We The Kings Tour
From March 14 through March 29, fans can check out We The Kings
on The Art Of Tour, presented by American Rag, in a city near
them. During each tour stop, fans can have a chance to win a $50 Macy’s
gift card by following @raggedmag on Instagram, posing for a photo and
posting it on Instagram with the hash-tag #ARAllAccess. For specific
tour dates and locations, fans can visit wethekingsmusic.com/tour.
Instagram Flyaway Contest
Now through March 2, fans can "regram" the official contest photo posted
on February 4 from @raggedmag, using the hash-tag #ARAllAccess for an
opportunity to win a trip for two to see We The Kings in concert
and have a once-in-a-lifetime meet-and-greet with the band. In addition, We
The Kings will also take over the @raggedmag Instagram account at
various moments throughout the campaign.
Win The Shirt Off My Back Contest
For two weeks starting on March 31, fans can “regram” the official
contest photo posted on the same day on Instagram with #ARAllAccess for
a chance to win clothing that We The Kings singer/guitarist
Travis Clark wore and autographed during the photo shoot for American
Rag’s latest advertising campaign.
RAGGED Mag We The Kings Issue
For the first time ever, RAGGED Mag - the We The Kings issue -
will be available for sale at Barnes & Noble stores nationwide. We
The Kings served as Editors-At-Large to curate this issue, which
will feature the band on the cover and provide exclusive
behind-the-scenes info and photography. The special We The Kings
issue will be available in early March.
Throughout the American Rag ALL ACCESS campaign, participating artists
will create and curate exclusive content for American Rag’s digital
properties including raggedmag.com and its social media channels. New
artists will be announced throughout the year. American Rag is available
exclusively at Macy’s. For more information on ALL ACCESS, customers can
visit raggedmag.com.
About Macy’s
Macy's, the largest retail brand of Macy's, Inc. (NYSE:M), delivers
fashion and affordable luxury to customers at approximately 800
locations in 45 states, the District of Columbia, Puerto Rico and Guam,
as well as to customers in the U.S. and more than 100 international
destinations through its leading online store at macys.com. Via its
stores, e-commerce site, mobile and social platforms, Macy's offers
distinctive assortments including the most desired family of exclusive
and fashion brands for him, her and home. Macy's is known for such epic
events as Macy's 4th of July Fireworks® and the Macy's Thanksgiving Day
Parade®, as well as spectacular fashion shows, culinary events, flower
shows and celebrity appearances. Macy's flagship stores -- including
Herald Square in New York City, Union Square in San Francisco, State
Street in Chicago, Dadeland in Miami and South Coast Plaza in southern
California -- are known internationally and leading destinations for
visitors. Building on a more than 150-year tradition, and with the
collective support of customers, employees and Macy's Foundation, Macy's
helps strengthen communities by supporting local and national charities
giving more than $70 million each year to help make a difference in the
lives of our customers.
For Macy’s media materials, including images and contacts, please visit
our online pressroom at macys.com/pressroom.
About American Rag
American Rag is a clothing brand for girls and guys sold exclusively at
Macy’s in 610 stores nationwide, since 2003. The concept for the
American Rag brand was born out of a small store called “American Rag”
in Los Angeles, offering style-seekers of all types new and vintage
inspired clothing. American Rag epitomizes carefree, cool style through
casual clothing with an indie vibe for young men and women. The American
Rag female shopper is looking for a fresh, unique style yet still wants
to look and feel sexy.
About RAGGED
Since 2006, American Rag has powered RAGGED, a free magazine featuring
some of the hottest bands and artists all sporting American Rag threads.
RAGGED is where music meets fashion and promises to give readers fresh
inspiration for their own personal style and a new favorite band all at
once. Download each issue of RAGGED, brought to you by American Rag, for
FREE at http://raggedmag.com/
where music meets fashion.
For more information on American Rag or RAGGED visit
facebook.com/AmericanRag or raggedmag.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140220005945/en/
Copyright Business Wire 2014