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Miami Valley Gaming Selects Bally's Systems Solutions to Use iVIEW Display Manager and Elite Bonusing Suite to Excite Players in Ohio

CHDN | February 20, 2014

Bally Technologies, Inc. (NYSE: BYI) (“Bally”), a leader in gaming machines, table game products, casino-management systems, interactive applications, and networked and server-based systems for the global gaming industry, today announced that Miami Valley Gaming has installed its award-winning systems solutions.

Miami Valley Gaming selected Bally Technologies' iVIEW DM and Elite Bonusing Suite to offer exciting player experiences such as floor-wide tournaments and unique bonusing opportunities. (Photo: Business Wire)

Bally’s iVIEW Display Manager (DM) picture-in-picture-style player-user interface and Elite Bonusing Suite (EBS) will be deployed floor-wide on 1,600 video lottery terminals, enabling interactive, floor-wide player-bonusing events.

Miami Valley Gaming will use EBS to add excitement across its iVIEW network using real-time promotions such as Virtual Racing, DM Tournaments, Virtual Racing NASCAR, Flex Rewards, U-Spin bonusing, and Power Winners.

The Ohio property, a joint venture between Delaware North Companies Gaming & Entertainment and Churchill Downs Inc., opened in December. It features 1,600 state-of-the-art video lottery terminals, a racing simulcast center, several restaurants, and Miami Valley Raceway, a 5/8-mile harness racetrack.

“We chose Bally systems following a very thorough and competitive joint evaluation process between Churchill Downs and Delaware North that included deep discussions surrounding value and ROI specifically for the Ohio market,” said Churchill Downs Senior Vice President of Gaming Operations Austin Miller.

Added Delaware North Companies Gaming & Entertainment President Brian Hansberry: “We are excited to continue working with Bally to provide our players with a tremendous gaming experience. Bally replaced a previous gaming system at one of our other properties in 2012, and that served us extremely well given the competitive market conditions.”

EBS, when combined with iVIEW DM, will add dramatic new levels of excitement and anticipation to the slot-play experience. The EBS applications deliver floor-wide, personalized promotions, second-chance-to-win events, and the ability for players to earn valuable rewards, all without interrupting play on the base game.

These solutions enable players to spin wheels, select and root for their favorite contest-driven car or horse, and participate in instant floor-wide slot tournaments. EBS applications can increase coin-in, carded play, new card signups, and time on device at casinos across the U.S.

“Miami Valley is committed to providing the best gaming entertainment experience possible, and we believe that Bally systems will help fulfill this commitment to our customers,” said Jim Simms, President and General Manager of Miami Valley Gaming.

Miami Valley also selected a host of products from Bally’s broad systems portfolio, including:

SDS slot management system to manage casino, slots, and hospitality data.
CMP player-tracking system.
Soft GMU solution to increase operational efficiency.
Business Intelligence (BI) application to analyze and visualize data.
Promotional Kiosk, a customizable solution, to streamline traffic and offer new and exciting ways to reward players.
Service Tracking Manager automated dispatch and alert system.
CoolSign media-management solution for centralized management across the casino.
Power Promotions to give the casino the ability to extend electronic incentive cash offers to its players at the point of play.
Bally applications for mobile websites and apps.

“We are honored that Miami Valley has chosen Bally for its systems solutions,” said Bally Technologies President and Chief Executive Officer Ramesh Srinivasan. “These systems solutions selected by Miami Valley create floor-wide excitement for patrons, and measurable ROI and increased profitability for casino operators around the world.”

About Miami Valley Gaming

Miami Valley Gaming & Racing LLC is a powerhouse partnership between two gaming, racing and hospitality leaders: Delaware North Companies Gaming & Entertainment, part of global hospitality provider Delaware North Companies, and Churchill Downs Incorporated, operator of the world-renowned Churchill Downs Racetrack – home of the Kentucky Derby. The new $175 million facility is located midway between Dayton and Cincinnati – just off of I-75 at Exit 29. Miami Valley Gaming features 1,600 state-of-the-art video lottery terminals, a racing simulcast center, and Miami Valley Raceway, a 5/8-mile harness racetrack with an indoor grandstand that accommodates more than 1,000 guests. Patrons have several dining options, including the CinCity seafood and steakhouse, the Acres Seasonal Buffet, and Trifecta, three fast-casual eateries in one. Miami Valley Gaming regularly features local entertainment acts and offers a broad selection of cocktails, spirits, wines and craft brews and other beers at its signature Center Bar and the 1803 Bar. Miami Valley Gaming is expected to generate more than $24 million per year for local communities and is providing more than 500 jobs in the region. For more information, visit miamivalleygaming.com.

About Delaware North Companies Gaming & Entertainment

Delaware North Companies Gaming & Entertainment is one of the most innovative gaming and racing operators in the country, owning and/or operating several successful regional destination casinos and specializing in racing venues with added amenities such as table games, video gaming machines, poker rooms, full-service restaurants, retail shops and lodging. The company operates gaming and hospitality services at locations in New York, Illinois, Florida, Arizona, West Virginia, Arkansas, Oklahoma and Ohio, where its newest gaming facility opened in December 2013. Delaware North Companies Gaming & Entertainment is part of Delaware North Companies, a global leader in hospitality and one of the largest privately held companies in the United States. For more information, visit www.DelawareNorth.com.

About Churchill Downs Incorporated

Churchill Downs Incorporated (CDI) (NASDAQ: CHDN), headquartered in Louisville, Ky., owns and operates the world-renowned Churchill Downs Racetrack, home of the Kentucky Derby and Kentucky Oaks, as well as racetrack and casino operations and a poker room in Miami Gardens, Fla.; racetrack, casino and video poker operations in New Orleans, La.; racetrack operations in Arlington Heights, Ill.; a casino resort in Greenville, Miss.; a casino hotel in Vicksburg, Miss.; and a casino resort in Oxford, Maine; CDI also owns the country's premier online wagering company, TwinSpires.com; the totalisator company, United Tote; Luckity.com, offering fun games online for a chance to win cash prizes; Bluff Media, an Atlanta-based multimedia poker company; and a collection of racing-related telecommunications and data companies. In addition, CDI’s 50 percent owned joint venture, Miami Valley Gaming and Racing LLC, is currently constructing a video lottery terminal and harness racing facility in southwest Ohio. Additional information about CDI can be found online at www.churchilldownsincorporated.com.

About Bally Technologies, Inc.

Founded in 1932, Bally Technologies (NYSE: BYI) provides the global gaming industry with innovative games, table game products, systems, mobile, and iGaming solutions that drive revenue and provide operating efficiencies for gaming operators. For more information, please visit http://www.ballytech.com. Connect with Bally on Facebook, Twitter, YouTube, LinkedIn, and Pinterest.

This news release may contain “forward-looking” statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements. Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Company’s filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of today’s date.

– BALLY TECHNOLOGIES, INC. –

NASCAR − NASCAR® is a registered trademark of the National Association for Stock Car Auto Racing, Inc. NASCAR® is a registered trademark of NASCAR, Inc. Bally, iVIEW, Elite Bonusing Suite, DM Tournaments, Flex Rewards, U-Spin, Power Winners, SDS, CMP, CoolSign, and Power Promotions are marks owned by, or under license to or from, Bally Technologies, Inc., one or more of its wholly owned subsidiaries in the United States or elsewhere.