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Element Provides Fifth Consecutive Financing Campaign With Next Generation BK(R) Kitchen at BURGER KING(R) Restaurants

T.EFN

Element Financial Corporation Was Named Today by BURGER KING(R) as a Recommended Lender for the Next Generation Kitchen Equipment

HORSHAM, PA--(Marketwired - Feb 23, 2014) -  Element Financial (formerly CoActiv) will provide BURGER KING® franchisees throughout North America with new financing options for Next Generation Kitchen (NGK) equipment purchases and installations. Element's program simplifies the process for franchisees to acquire the NGK, which greatly increases productivity, reduces waste and improves food quality. As part of this program, Element is prequalifying its existing BURGER KING® franchisee customer base consisting of over 70% of total franchise locations. For both new and existing customers, applications are being processed quickly from start to finish via Element's online portal.

Element Financial Corporation has financed equipment and restaurant remodels for BURGER KING® franchisees across the country. "We anticipate the NGK project will be a great initiative that will result in significant benefits for the system at large and we are excited to be a part of it," said Mr. Steve Grosso, President and Chief Operating Officer of Element Financial (USA).

About Element Financial Corporation
With total assets of approximately $3.3 billion, Element Financial Corporation (TSX: EFN) is one of North America's leading equipment finance companies. Element operates across North America in five verticals of the equipment finance market -- Commercial Finance, Vendor Finance, Aviation Finance, Railcar Finance and Fleet Management.

About RSI
Restaurant Services, Inc. (RSI), at www.rsiweb.com, is the supply chain manager for the BURGER KING® system and the exclusive purchasing agent for the vast majority of products and distribution services used by RSI's members -- BURGER KING® restaurant owners in the United States.

Contact Information:
Kathie Juliano
Vice President, Marketing
Element Financial (USA)
267-960-4052
Email Contact